
Flyers can be used as a direct mail media or be handed out. In either case, the design is extremely important. The design must be strong to be received positively by the recipient and desired to be read. It must portray a professional image for your organization so you would gain credibility and earn the prospect's trust. In most cases the prospect doesn't know you, and is simply making a design based on what you say and how you look (i.e. your design).







