Newsletters are a great tool in generating additional sales from existing clients or new sales from fresh prospects. Newsletters can be utilized for; annual dinners, business meetings, fundraising purposes, social campaigns, marketing a product, goods or services. etc. Newsletters are usually received better by the prospect since they are considered as a softer approach to selling. Most recipients will be inclined to read a newsletter since they feel they may learn something new and that it will be beneficial to them.  Newsletters are also a great addition to be used along with sales letters.