If you have made the correct choice and decided that offline, that is, print marketing, is as important to your organization’s or company’s success as online marketing—congratulations, first of all! Secondly, you are probably wondering how you can keep your print marketing on a budget and not try to do everything at the same time. Luckily, there isn’t a multitude of print marketing materials that you simply must have. In fact, there are just ten must-haves.
Here they are, in no particular order:
Business cards. People still exchange them. People still pick them up at networking events and trade shows. They still matter. Simply put, if your business card is not worth looking at, then, you may be losing out on potential clients and partners.
Brochures. Are you sure that all of your potential customers are computer savvy and have a good Internet connection? If not, then good old brochures are your vehicles for bringing the most important and up-to-date information to your potential connections.
Envelopes. When the mail comes in, the envelope is the first thing to be noticed. The same goes for any documents that you put into a nice envelope to give them in person. The thoughtfulness you’ve put into providing your customers with an easy solution to keep all paperwork in one place will be much appreciated.
Magnets. If more often than not, your clientele works on the “out of sight, out of mind” scenario, you need a way to remain present in their lives every day. A nice kitchen or filing cabinet magnet with your contact information is the simple solution to this debacle.
Letterheads. When you send something, you want it to look as professional as possible. Having customized and personalized letterheads are certainly taking you at least halfway in that direction.
Stickers. Stickers are the most creative way to grab the attention of eyeballs to your brand or message, available in tons of sizes and is fade resistant too. These custom printed vinyl stickers can be affixed anywhere, including car bumpers, notebooks, doors, windows, waiting areas, restrooms and so on.
Notepads. Every time your clients write something down by their computer or phone, they will see your logo and remember the wonderful service they received. What could be better?
Postcards. Postcards work similarly to brochures, but are made of more durable card stock and can be distributed in a wider variety of settings. The next time you have a sale or promotion, consider using custom postcards.
Holiday greeting cards. Putting enough effort into a holiday card can make a world of difference to clients that receive dozens of other people’s cards at the same time. The image, the text and the presentation all matter.
Door hangers. Do you have salespeople or agents canvassing an area? A door hanger is the best way of telling potential customers that you cared enough to come up to their doors. Adding an incentive to get in touch with your team will certainly help too.
There are many other types of print marketing materials that can be customized to your specific needs—what speaks to your products, services, or clientele specifically? Why not personalize it? Once you have made your selection, these ten print marketing collateral will be a part of your success.