Let’s find out the ten reasons for using direct mail services so that you will understand how effective direct mail campaigns are.
It’s more personal
Receiving mail is a great feeling—when it isn’t a bill—and the art of mail seems to be dying. By using direct mail services, you are connecting with your consumer and target audience directly, using a method that most businesses have thought prudent to leave behind. This is a massive mistake.
It’s tangible
Getting the word out through the mail is a guarantee that people are going to get their hands on your advertisement, if only for a fleeting moment. This physical connection may be the key element that makes your brand or business stick out in your potential clients’ minds down the line, when they are in need of a product or service like yours.
The web is overrun
Advertisements on the internet are inevitable. They are pesky and overwhelming, and they often trick you into clicking on them or pop-up and redirect your browser without your permission. The truth is that the web-browsing public is utterly sick of being bombarded by online ads – they are everywhere! Don’t try to advertise your product or business here, it may very well just get lost in the crowd.
Visibility
Using the mail may be a little on the traditional side of things, but it’s a sure-fire way to get your business seen. There is a vacuum left behind from all the businesses that abandoned direct mail advertising – why not be the one to fill that vacuum?
You don’t need an IT department
Direct mail is low-tech so you won’t need a computer wizard to get your advertisements up and running, or to monitor where they are placed, when they are seen, and how often people are clicking on them.
Rain, shine or snow
Regardless of the weather, your direct mail will get to its destination. The same can’t be said for the millions of web-surfers who don’t have access to the internet on a regular basis, or who are having technical difficulties that are keeping them offline.
Safe and secure
No one can hack your advertisement or company via direct mail. There are many wonderful aspects of the internet, but hackers and viruses are its major downfall. Consumers avoid clicking advertisements to avoid a computer bug getting into their system.
Scams galore
There are a million kinds and styles of scams going on every day, from email and internet con artists, to viruses that steal vital information from your computer – not to mention the telephone scams. Direct mail is just a piece of paper. It’s not scary, it doesn’t invoke mistrust, and consumers won’t be afraid to read it or learn more about it.
More effective than other media
When you place an ad in a newspaper or put it on the radio, you are counting on people reading that paper or listening to that radio station at the exact time your ad is placed. There is no guarantee, and certainly less of a guarantee that the right people are viewing or hearing that ad.
No real competing markets
Direct mail has managed to become unique again. Where television and radio now have to compete with satellite radio and video streaming services that have eliminated ads altogether, your direct mail has no competition – not even email because of how much spam users are harassed with.
For more information or to get your business set up with direct mail services, contact us at iti Direct Mail today. You—and your new customers—will be glad you did.