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10 Things To Know About Direct Mail

Calm down all you forecasters-of-the-future because direct mailing service is still more than a $10 billion industry in the USA and here are ten reasons why your business needs direct mail:

  1. The fundamentals of straight to the audience mail are still the same, but the parameters have changed. Today, a recipient bothers opening a direct mail letter 66% of the time and 82% of them read it for about a minute, while 56% would react to the call to action. More crucially, 62% of the respondents would make a purchase. All these statistics broadly put much weight on the style of your direct mail printing.
  2. Organizations use direct mail services as part of their direct marketing endeavors to send letters, brochures, postcards or other promotional materials to their former, active and prospective customers. The focus of such campaigns is towards an end user or business market, or both. The objective of your direct mailing serviceshould be to meet the needs of your current and future benefactors by providing efficient and timely mail management.
  3. The days of send-it-to-everyone direct mail are long behind us. Today your mail will only get attention if you have deployed a structured and personalized approach. Typically 84% of recipients will open a direct mail piece due to its custom-made appearance.
  4. It can be beneficial to send periodical reminders to your audience. For example, if you have a mailing list of professionals from financial institutions, you could send them reminders before the start of the fiscal year 2017/18. The reminder may include your personalized direct mail letter as well as discount vouchers for using your direct mail services in bulk.
  5. Unless you cater to an exclusive audience, you can use offset printing (whereby an inked image is offset to a rubber blanket from a plate) over a longer period of time because of its quality and value-for-money. Moreover, you have the freedom to use many options with offset printing. For example, you can use the 4-color process (CYMK) which gives you a full range of 3000 colors using tiny ink dots printed from various angles.
  6. Apart from the cost of paper, weight and size are decisive factors to establish the price of postage. A direct mail printer will help you to find a balance between design and budget.
  7. Even before opening your direct mail letter the receiver subconsciously feels the paper to observe its quality. Therefore, it is essential to choose the best paper within your budget after bearing in mind its finish, thickness and weight. Paper is the canvas on which your marketing masterpiece is created.
  8. Today, companies are grabbing their prospects attention with distinctive direct mail printing pieces that are not postcards or packets. In fact, mail that is dimensional such as heavy objects, boxes, or tubes have a considerably higher response rate than traditional mail pieces and are also reasonably priced. A creative example of a dimensional mail piece might be sending a message-in-a-bottle. This innovative direct mail service may feature a small bottle with a label on it. Inside should be the letter briefing your products and services.
  9. The ultra-modern direct mail letter is in fact video mail with a built-in audiovisual player. The crisply edited video starts playing upon opening the mail or by pushing a button. With a built-in video screen, recipients are motivated to watch it immediately. Producing such videos is understandably expensive, but due to its newness they are offering a potentially high return.
  10. Irrespective of the fact that an email newsletter is the most common way to deliver real-time information to your list, print news and mail can be productive too. Through a regular mail newsletter, you can update and excite your donors with your offers, useful tips, discounts as well as announcements.

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