Month: January 2014

Directing Buyers to Your Listing and Real Estate Direct Mail Marketing

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We, at iti Direct Mail, know that when you are trying to sell a home, the prominence of your listing is the key to providing you with the most leads and opportunities for sales.  That is why we have created Real Estate Direct Mail Marketing, a marketing campaign that can ensure your listing is noticed quickly, generating increased interest and increased sale potential.

How does our campaign work?

Our service provides an alternative method of advertising to the increasingly common email front.  In our experience, email notifications of real estate listings are quite often filtered by email interfaces, and when they are not delivered straight into the junk mail folder, they are often deleted without even being read.  Real Estate Direct Mail Marketing offers a strategic solution to this problem.  We design and print your letters and envelopes, specifically ensuring that they do not simply appear to be junk mail.  We turn your real estate listing into a personalized letter, ensuring that you receive the highest rate of response.

What are the benefits of using Real Estate Direct Mail Marketing?

Real Estate Direct Mail Marketing CampaignIn our experience, a personalized letter or post card that is delivered directly to the individual is more likely to be read than a generic and obviously mass-generated email.  By getting the recipient to read the real estate listing, we increase the potential for that individual to become a buyer.  The more potential buyers respond to the listing, the higher the opportunity for sale, and the greater the chances of increasing your revenue on that sale.  This is the consideration behind our Real Estate Direct Mail Marketing Program.  We aim to ensure that you and your listing receive the most exposure, providing you with the opportunity to achieve the highest revenue possible.

What features does our campaign offer?

Real Estate Direct Mail Marketing offers a less competitive and highly interactive method of generating interest in your specific listing.  Further, direct mail advertising allows you to gear your marketing campaign directly towards your specific target market, ensuring you get the best return on your campaign investment.  Real Estate Direct Mail Marketing is the most cost efficient form of media advertising, and is proven to provide measurable results.  Further, knowing where your real estate listings were promoted can provide you with important feedback regarding your target demographic, and can help you to locate and target the largest amount of prospective buyers.

Direct Mail Marketing Designing for Real Estate Agents

Real Estate Direct Mail Marketing is specifically designed to help real estate agents promote themselves along with their property listings.  Direct Mail Marketing can help you to meet and maintain contact with new and past clients, help you to create your own name and reputation in the area, and can help to ensure your listings get the most attention.

At iti Direct Mail, we believe that the key to success in the field of real estate is generated through the most strategic form of marketing.  Our Real Estate Direct Mail Marketing Campaign can help ensure that your listing gets noticed so you can achieve your selling potential.

Ways to Make your Postcard Printing and Advertising Campaign Successful

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One inexpensive but effective way to advertise is with postcard printing.  Sometimes it can be more pleasing for a customer to receive postcards than letters in envelopes that need to be opened. Postcards are also very easy to customize to meet your specific advertising needs and are an easy way to track the success of each particular advertising campaign.  As with any advertising campaign, there are a few things that should be considered when creating your postcard design. Here are a few simple techniques that can work well to achieve greater results with your postcard printing and advertising campaigns.

Be Brief

The first few words will determine if you have gained the interest of your potential customer.  If they are interested after the first few words, they will continue to read, even if they are not currently interested in the product you are advertising.  They may have a need for your product or service in the future so it’s likely that they may keep your company’s information.  The key is to say a lot in as few words as possible.  More details about your company’s products and services can always be printed on the back side of the card, or the customer can simply contact you for further information.  They should be able to get the full meaning of what you are advertising in one or two sentences.

Be Colorful

Images are still the best way to communicate. Illustrate what you are trying to convey.  color postcard printingColors and images will say as much, or even more, than words can communicate.  You want your postcard to stand out in a handful of mail; this cannot be effectively done with a simple black and white postcard.  Be bright and be flashy.  Postcard printing is effective because it is simple, easy to read, and does not need to be opened as an envelope. Take full advantage of postcard advertising by grabbing people’s attention as soon as they glance at their mail.

Track your Success

Track your postcard printing campaign to know how well it did.  One way that this can be done is to offer incentives such as a discount when they bring in your postcard or print coupons right on the postcards themselves.  That way when customers contact you and they have your postcard in hand, you will know that your postcard advertising worked well.  By trying different types of postcard printing designs with different marketing campaigns, you can also see which designs attract and hold the most attention.

At iti Direct Mail, we offer a variety of design options for postcard printing and mailing.  We offer you lots of different choices for postcard sizing, paper thickness and gloss coatings.  We can print and ship the postcards to you or we can address them and mail them for you.  Do you have some postcard printing ideas in mind but are not sure how to put them on paper?  Our design team is ready to help.  We can work directly with you to create a customized postcard based on your own ideas, ones that you will be happy with. Talk to us for estimates or even just ideas on postcard printing and how it can help you and your company gain greater success through postcard advertising.