Month: July 2014

What to Expect from Your Printing Company

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We at iti Direct mail are here to help make you and your business look good. We are dedicated to providing you with the help, advice, and expertise that you need for all your projects. It’s the least you should expect from a printing company, and it’s a good reason for going professional rather than trying to stay in-house for your printing needs.

When it comes to letter printing, you have more options than you might think

As a printing company, we are able to offer you a variety of printing styles, fonts, paper Letter Printingdesigns, and paper weights appropriate for the job you need. Having a choice of colors and sizes are in styles and papers can make your printouts look original enough to stand out from the crowd. The available options will bring you a design that is both professional and original, so it makes a good first impression.

Professional service printing

We will also be able to get things done more quickly than you can alone, and using a printing service like ours will provide you with access to high quality design materials for your project, too. We have up-to-date and powerful printing equipment that can give any project that professional touch. Further, we have the ingenuity and design skills to make your projects really stand out.

Professional advice from professional printers

We at iti Direct Mail are here to provide you with advice on the best ways to be noticed, too. One piece of advice that every business should know is that print marketing is an essential advertising tool. The costs of direct mail or delivery may seem high, but don’t try to lessen your costs in the design aspect. If you do, you will not make the positive first impression that you are paying for. Let us help you. With our knowledge and experience, we can help you out with the things you don’t know about the direct mail and printing business.

Lists and Databases

We can help you with your direct mailings, too. We have lists and databases that will include the customers that you want to find—or rather, the customers you want to be able to help find you.

Full-service support

We at iti Direct Mail will be able to do multiple different jobs for you. Designing, printing, packing, labeling, and mailing letters, postcards, and labels are all available, among other things.

Keeping the costs low to minimum

We can also provide you with advice on how to keep the costs low on your projects. There are many options available when it comes to printing that can help you keep the cost down without affecting the professional appearance of your project.

A pleasure to work with

This goes without saying. We want you to have a good experience when it comes to all of your printing needs; but we believe in providing you with more than just good service. We want to make your printing experience as easy, convenient, and stress-free as possible so you can focus on your project—not on how it will be printed. Excellent customer support and staff members you can talk to are an essential part of our business.

iti Direct Mail is dedicated to providing you with all of these important features throughout your printing project. We can make sure that your mail-outs are original, eye-catching, and professional so you can get a good response back from your future clients. When you want to make a good impression, don’t take chances. Call us instead.

 

Using Direct Mail for a New Product Launch: The Basics

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One would think that today, in the increasingly confusing world of e-commerce, web portals, scan codes, smartphones, tablet computers, email money transfers, and the like, it’s ridiculous to even consider using direct mail services for a new product launch or to stay in close contact with your existing customer base. After all, the early years of the Internet held the promise of extremely high speeds of information delivery, personal and financial data security, the ability to individualize every message you send out, and very low operating costs for marketing. To say that the situation proved to be much more complex than expected would be an understatement. Online marketing has proven to be a difficult and unpredictable game in its own right; it has entered all the spheres of business, but it was not ever meant to be the universal solution.

Why not emails?

One of the elements of marketing through electronic media that used to have a lot of DirectMail Servicestraction is the email. When email marketing first appeared, many people were instantly in love with the technology, and there seemed to be a good reason: quick, painless, some personalization, and a vast magnitude of delivery. Very quickly, however, these bright benefits faded away in the face of other “features” of emails: scam artists, phishing attempts, junk mail folders, viruses, and malware.

Sending out the best possible email to a current or potential customer has become akin to throwing business cards off the roof of a building in the vague hopes that at least some of them will end up in people’s pockets instead of in the hands of identity theft criminals and/or garbage bins. Using direct mail for a new product launch is currently making an impressive comeback for all the right reasons—it’s affordable, reliable, has stood the test of time, and is actually the preferred method for an impressive number of people.

Where does your company come in?

iti Direct Mail is your first choice for top quality professional direct mail services. An increasing number of businesses approach us with questions about using direct mail for a new product launch, staying in touch with their customer base, trying out this approach for a unique marketing campaign, and creating a completely personalized letter, brochure, invitation or post card.

The problems that the Internet and other electronic media now present (instead of being the welcome solution) are manifold and complex, which pushes people away from telemarketing, television, emails, and web advertising. The trust levels associated with traditional mail have always been visibly higher, which noticeably transfers into more conversions and, thus, greater revenues for those that do not forget about the sure-fire routes while exploring the world of new technology.

The iti Direct Mail team is here to explain the details about how direct mail marketing can move your business in directions and at speeds never before imagined. Our direct mail professionals will patiently and diligently walk you through the steps that are required to set up a successful direct mail campaign. We look forward to hearing from you!

 

 

10 Booklet Marketing Ideas for Small Business

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There are many different ways small businesses can advertise the products and services they offer, but many are choosing to advertise with booklets. While it doesn’t matter what type of booklet is created, that booklet should include a branded logo as well as contact information for that small business. Here are 10 different booklet printing and marketing ideas for small businesses and organizations.

1) Catalogue Booklet

A well-known type of booklet is the catalogue. Many retail-based companies might consider creating a catalogue booklet that includes examples of some of their best products.

2) Comic Booklet

A graphic designer or illustrator could create a comic booklet. This can be used as a portfolio and might contain some short comics and other graphics, as well as contact information for the designer’s clients to see.

3) Coupon Booklet

A retail business could create a coupon booklet. A retail store would be a great example of a small business that could benefit from a coupon booklet. This booklet should be created with coupons that will appeal to customers and be economically viable for the business.

4) How-To Booklet

Some businesses may want to consider creating a how-to booklet. For example, a greenhouse could create an informational how-to booklet on how to care for some of the plants that are available at their greenhouse.

5) Journal Booklet

A journal booklet is meant for customers and clients to write in and use. Some journal booklet ideas might include a nutrition company that creates a food diary, or a publishing company that creates a journal booklet with prompts and editing notes for writers.

6) Kids Booklet

If a small business’s target audience happens to be kids, like a toy store’s might, they could consider creating a kids booklet filled with stories and activities, like crossword puzzles and mazes.

7) Photo Booklet

Any small business that relies heavily on photography should consider creating a photo booklet. A wedding photographer could take their best wedding photos and create a photo booklet with their brand and contact information to help garner interest from potential clients.

8) Recipe Booklet

A small business in the food or food services industry might consider making a small recipe booklet. Combined with great photos of the food, a recipe booklet is a unique way for small businesses in the food industry to advertise their products and services.

9) Travel Booklet

A small business in the travel industry might create a small travel guide. Even a short guide with photos and the top 5 or 10 things to do at a popular destination can be a useful booklet for any travel related company.

10) Technical Booklet

A small business that focuses on technology or technical based industries can create a technical booklet. For example a safety company could create a small booklet demonstrating various safety procedures and policies for their clients.

Booklets are a great and creative way for a small business to advertise their products and services and connect with their customers and clients. Hopefully these booklet ideas can help to spark a few creative booklet ideas for your small business. Do you need some help turning your print marketing ideas into a reality? We can help answer any question you may have about unique sizes, custom inks, and papers for your booklet printing project? Just give us a call at 866-558-6365 or visit our website at www.letterprinting.net to get a free quote.