Month: December 2014

Direct Mail Marketing Ideas for Non-Profit Fundraising Events

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Nonprofits rely on the generosity of their community and local government, as well as the broader government to provide funding in the form of grants and donations. Sometimes it can take a lot of legwork to drum up the interest you need to see a positive cash flow. Here are some non profit direct mail ideas that will help you reach potential donors.

Develop a solid mailing list

Word of mouth is one of the best ways to develop a successful mailing list. You want people that you know will give to a charitable organization, and sometimes that is best achieved by speaking to people you already know. Networking is a great way to get in touch with like-minded people and increase your chances of making a mailing list that really converts.

Do something different

Consider using direct mail to send something eye-catching to potential supporters of your cause. A regular old flyer may not be the best way to go, but a postcard mailer, magnets and even bookmarks are far more useful than for just a quick read. If you send your contact list something that serves a purpose, it will remain in their home as a useful reminder, long after the recycling hits the curb.

Be informative

Provide lots of information in your mailer, without being overwhelming. This can be achieved by cleverly arranging the flow ofDirect Mail Marketing information through a layout design, as well as choosing an appealing font. Provide simple contact information, and what your organization is all about (your message), as well as what people can do to help.

Be fun

Newsletters are a great alternative to typical direct mail. It helps provide direct and indirect information to your contact list, without being preachy or demanding. A newsletter can include relevant anecdotes, quotes, jokes and important dates, in an enjoyable format. The newsletters also give you the opportunity to send regularly and ongoing literature to your contact list, which is an important part of forging a relationship with potential donors.

Be eye-catching

If you have an important fundraising event coming up, sending out direct mail specifically to promote it is important. If you use newsletters, you can mention the event repeatedly, leading up to the date, but a dedicated advertisement is also necessary. Make it pop, make it informative and be sure it is easily identifiable from any other mail you may send out.

Raising funds can be difficult, especially in times of financial hardship that often affect entire states or the country, at the same time. It’s important that whatever efforts you make aren’t wasted on customers that aren’t likely to support your cause. Maximize your efforts be reaching out to a target audience that wants to support you. Once you hone your mailing list down, you can be sure that your direct mail marketing plans will help drum up funding and spread the word about any fundraising events you may be planning. If your non-profit organization needs help with direct mail marketing for fundraising, contact iti Direct Mail now.

10 Newsletter Printing Tips and Ideas to Help you Get Creative

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In today’s fast-pace marketplace, consumers want information at the touch of a button.  If Newsletter printing tips and ideasthey cannot learn about your products and services quickly, they will move on to your competitor.  A newsletter, digital or print, is a great way to keep your clients informed about what you offer.  It’s also a convenient way to post testimonials, promote sales, ask for feedback and more. Following are ten tips to help you get creative with your newsletter. 1.   Write to your target demographic Unlike short print ads or radio spots, a newsletter allows you to present a range of information.  Tailor this information to your target demographic.  For example, if you sell women’s shoes, you can also include tips on pairing shoes with outfits and other fashion accessories.  For example, a purse and a shoe does not have to match in color as long as they are in the same color palette. 2.   Share Information Explain how your services work behind the scenes. You could also write some articles on your employees, and let your customers get to know the people in your organization better.  Highlight the places where you source material and provide interesting facts about those locations.  With our shoe example, if the leather comes from Italy, you can tell your audience some facts about the region and why their leather is your first choice for your shoes. 3.    Keep it Friendly and Professional Write for reader engagement, but remain professional at all times.  If you do not have a communications specialist or media team on staff, consider outsourcing your newsletter.  4.   Go Easy on Buzzwords Don’t go overboard with buzzwords. You may think it makes your business sound current, but to many people buzzwords are annoying and overused. Also avoid text speak (R U interested in fashion? – don’t write like this!) and avoid calling out and maligning celebrities.   Using our shoe example once again, you can do a celebrity highlight (Kerri Russell was spotted in Chicago wearing pumps from our summer line!) but keep it friendly.  Don’t say things like, “What was Kerri Russell thinking, wearing those shoes last weekend?  She would have looked far better in our black pumps from our summer line.” 5.   Recycle Content You don’t have to write everything from scratch for your newsletter. You probably have a lot of content, and brochure material you could rewrite with a different angle. 6.   Don’t be too sales-focused Your company newsletter is not the place to be pushy on sales. Don’t use a lot of jargon or make it read like a hard sales pitch.  Newsletters are mainly informational, not promotional. 7.   Make it Appealing, Clear and Concise The quality of the information in your newsletter is more important than how much content you have in it, so don’t cram it full of articles. Make it visually appealing, add pictures and graphics, and make sure there is adequate negative space. Negative space is the space between articles and graphics.  It’s the space that keeps the page looking clean and not crowded.  Without negative space, the reader finds the page too distracting and will discard, rather than read, it. 8.   Keep Your Consumers Updated A weekly or monthly newsletter is a great way to keep your consumers updated with current events in your industry, but don’t spam them by making it too frequently. If you have stock that changes rapidly or limited-time specials, a weekly newsletter would work well.  If you have stock with seasonal changes, a monthly or even quarterly newsletter may be a better idea. 9.   Think About Going With Black and White If you’re on a tight budget, rather than having a colorful newsletter, consider going with black and white. It’s classic, easy to read and just as tasteful as its colorful counterpart. 10.  Get Professional Help You and your employees may be too busy to deal with all the aspects of creating a high-quality newsletter for your customers; particularly, if you don’t have the skill set to lay it out professionally. At iti Direct Mail, we love creating exciting, impactful, affordable newsletters. Contact us today for a free consultation, or check out our newsletter products and services on our website. Image courtesy: FreeDigitalPhotos.net

Why You Should Be Taking Advantage of Direct Mail Services

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The options for advertising today are immense. At one time, we were quite limited to basic print or word of mouth, but today we are inundated with marketing on everything from billboards to ads on our social media sites, from TV and radio, to yes, even a letter or direct mail forms of marketing. The most successful marketing campaigns are those who provide the content in a clear, distinct and effective way while targeting a certain demographic that would be interested in what you offer. The direct mailing service approach allows for your company to send personalized letters or other types of mail directly to the home of the recipients or their place of business, which is typically very well received by your mailing list recipients. This form of marketing is certainly one of the most personalized ways to market your services and products, particularly for the associated costs.

What is Direct mail – what are the benefits?

Direct Mail ServicesDirect-mail advertising is the process of mailing offers, promotions, advertisements to current customers and/or other potential consumers; it often will entail a personalized sales letter, brochure, order form and prepaid envelope. Direct mail is seen as a cost effective, highly measurable, individualized and highly flexible. Personalized letters, postcards, flyers, and brochures are all used in direct mailing service to sell a wide array of products and services. A key success of this form of direct mail service, is the assurance that the chosen audience or particular demographic will have your advertising in their hands rather than hoping that the potential customer will happen to stumble upon the advertisement on social media, television or radio or even a community newspaper – there is often too much guesswork in whether your marketing campaign will reach its target – direct mail marketing takes this guess work out of the process. Some people will try to tell you that an email campaign is the only way to go as it is cost effective, can be targeted and can reach a wide audience, but once again there is no way to know whether it will end up as spam in someone’s email account or whether it will be deleted without being read. Affordability is also a benefit of direct mail marketing. If your business is looking for an affordable way to target specific audiences, then direct mailing service is the way to go.

Who is iti Direct Mail?

A targeted approach to our marketing campaign is critical to ensuring the greatest potential responses are received. Additionally, we need to be confident that the form of marketing we choose, in this case direct mail marketing, is handled, printed and mailed out appropriately and professionally, on time and consistent. At iti Direct Mail, you can be assured of this, regardless of your company size and budget. We specialize in direct mail services tailored for small to mid-size companies. We focus on providing top-notch service, in building long term clients and thereby in ensuring you have success in your marketing campaign to realize a long term relationship. We offer a full approach to the direct mail marketing, from printing, customizing, all the way to an effective mailing process.

To contact iti Direct Mail, call us at (866) 558-6365 or send a message via https://www.letterprinting.net/store/pc/contact.asp.

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Categorized as Direct Mail