Month: January 2015

Newsletter Printing: 10 Reasons it is Essential for Your Business and Marketing

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There are many reasons why a company newsletter can increase revenue and good will with consumers, but here we’re only going to look at ten reasons newsletter printing is essential for any business.

Why Newsletters are Essential for Your Business and Marketing

#1:  The Cost

A printed newsletter is an economical way to keep consumers and staff informed about your company brand, and new developments within your business.

#2 Tangible

A company newsletter is a tangible item consumers can read, and touch, as opposed to only looking at it on a computer screen, where competition to capture their focus is fierce. There is so much information on web pages that it’s hard to get, and keep a reader’s attention.

#3 Reach More Consumers

With newsletter printing, your company can reach more people. Although we live in the internet age, not everyone is internet savvy, and those consumers need your product or service too.

#4 Promotes Company Unity

Newsletter printing promotes unity between management and staff. It opens the door to communication about important company issues, while increasing morale.

#5 Gives Employees a Voice

A printed newsletter is an outlet for employees to contribute their insights and ideas about the company and its products and services, as well as issues internally or with customer service practices. Employees often deal more with consumers than management does, so they have a lot useful information on ways to increase productivity and offer better service(s).

#6 Formal and Informal CommunicationNewsletter Printing

A printed newsletter can mix things up by displaying information both formally and informally.  Product descriptions should probably be written in a formal and to the point manner because they educate and inform, but things like employee profiles can be included and written more informally. Other sides of your company can be shown in more lighthearted ways during more opportune events, like company barbecues or annual parties.

#7 Branding and Promotion

A vibrant and professional printed newsletter can stimulate critical thinking by its readers, which promotes the business environment. As well, it can potentially pierce the company brand forever in their memories.

It’s also a great avenue to mention sales and promotions in a non-aggressive way.

#8 Promotes Loyalty

Newsletter printing promotes loyalty from customers and staff alike by boosting company morale and letting consumers know how important they are to your business.

#9 Constant Communication

A newsletter is a vehicle to maintain constant communication with your audience.

#10 Easy to Create

A printed newsletter is easy to create, especially when you get a little cost-effective help from professionals.

I’m sure now you have a clearer picture now of why newsletter printing is essential for your business and marketing. At iti Direct Mail, we help thousands of businesses reap the benefits of using their newsletter to both increase revenue and build brand awareness.

If you want to take your business to the next level with a printed company newsletter, check out our various design and printing services on our website. There is something there for every business.

 

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Custom Postcard Printing: An Effective Way to Attract Your Customers

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In this day and age, every single one of your current and potential customers is constantlyCustom Postcard Printing
bombarded with a lot of information coming from different channels and from various sources, which may include many of your competitors. As electronic marketing has become more popular, and television and online ads have become prevalent, an important point to keep in mind is that good old-fashioned print advertising remains one of the most cost efficient and effective ways to promote your company, services and products. While people are growing accustomed to muting out the advertising and promotion they hear and watch on a screen, physical mail is becoming the tool once again to enter your customers’ homes and catch their attention. As recent studies have shown, the human attention span values have dropped below eight seconds (less than a goldfish); you have just a few seconds to grasp the attention and imagination of your potential clients. Custom postcard printing – to the rescue!

Why custom postcard printing?

As a company that has been doing print marketing for a lengthy time, we at iti Direct Mail are able to provide you with some information on what tools work the best and which ones do not. While mail merged letters and brochures remain effective methods of promoting yourself, given the bulk of mail people receive every day, it is hard for anything in an envelope or anything folded to really stand out from the rest, while a postcard, taking the same resources to send, does not have to be opened and has a much more optimistic chance of being noticed. An unusual, bright, informative and preferably large custom made postcard can help you make a breakthrough in your marketing efforts. Why large? Because you don’t want your postcard to be lost in all the other mail. Why informative? Because you don’t want the postcard to only attract attention to itself by being colorful, you actually want the attention to transition into a purchasing decision.

What are the options?

The custom postcard printing services that iti Direct Mail provides come with many options in regards to size, paper type, and additional enhancing features, such as UV coating. If you get in touch with our knowledgeable and friendly team while making your order, they will be able to quickly guide you through the options that will help in your particular circumstances.

Generally, we recommend thicker paper, larger paper sizes, and a single layer of UV coating to brighten up the colors. As we have worked with various clients in the past, by following various well planned marketing strategies, we’ve learned how to customize postcards to best suit our customer’s needs. The important thing here is to make an effort to build your business – your customers are waiting, and we are here to provide you with the best digitally printed postcards available. As a result, you get a dynamic, positive, and effective direct mail campaign without having to worry about whether your mail ends up unopened and in the recycling bin. A well-made card has by far the greatest chance of not only being read and looked at, but of bringing in new and repeat business. Try it today.

Best Practices to Improve Direct Mail Fundraising

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Understanding the benefits of direct mail fundraising is important to get the best results in your fundraising campaign. Direct mail advertising refers to mailing offers, promotions, and advertisements to current customers and/or other potential consumers. It often will entail a personalized sales letter, brochure, order form and prepaid envelope – the same would apply to direct mail fundraising. Personalized letters, postcards, flyers, and brochures are all used in direct mailing marketing services to advertise a wide array of products and services and could be used in that same capacity to promote a fundraising campaign.

What makes for a strong direct mail fundraising campaign? Following are a number of best practices to improve direct mail fundraising. As noted above, one of the most important things to know is how direct mail advertising actually works. Once you understand this, then it is important to understand how to maximize the impact.

Focus on audience

A key benefit of a strong direct mail fundraising campaign is the assurance that the required audience will indeed be connected to it. One of the key factors of a direct mail fundraising campaign is that a particular demographic can be targeted once you have determined who that audience is. Direct mail fundraising takes the guess work out of the process.

Take time with the fundraising letter

You want to make sure there is no guess work associated with your fundraising campaign. Take time to create a clear, concise and appealing fundraising letter. State up front what your needs are, what you are asking for, the benefits of donating, and personalize it with stories, statistics, photographs, etc. Also consider how easy the mail is to read. Use large, simple print, lighter backgrounds, or darker fonts, lots of space between lines, etc. You don’t want to make potential donors have challenges following what it is that you are asking for.

Affordability

An effective fundraising campaign needs to consider the administrative costs; the lower Direct Mail Fundraisingthe costs, the more the funds collected are actually applied to the cause. That being said, it is important to find a cost effective direct mailing service. Either way, do some leg work and compare options, administrative costs, etc., and I think that you will find direct mail marketing to be one of the best options for fundraising. You may even be able to get some direct mail organizations to donate to the campaign and decrease your overall administrative costs even more.

Find a direct mail advertising company you can count on

Once you have decided this is the fundraising format you wish to undertake, it is important that you feel confident in your choice of a direct mail marketing company. At iti Direct Mail, we will ensure you are confident and comfortable in your decision. You will be very pleased with our commitment to the entire process of handling the printing and mailing of your direct mail fundraising campaign. At iti Direct Mail, we specialize in direct mail services tailored for small to mid-size companies, including non-profit organizations. By focusing on providing excellent service and building long-term client relationships, we have successfully built direct mail marketing programs that have created lasting success for our customer’s marketing campaigns.  We offer a full service approach to direct mail marketing that includes valuable custom design, print and mail ultimately leading to an effective mail campaign.  To contact our team at iti Direct Mail, phone us at (866) 558-6365 or send us a message or request a custom quote.