Month: March 2015

Earn Improved Business Through Custom Postcard Printing

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You may think direct mail advertising is antiquated, but it’s anything but! In fact, advertising using postcards is a much more effective form of reaching your target audience than you may think. Consider how much the everyday person is bombarded by advertising, from online to television and radio – it’s pretty crazy. Because of the development of online advertising and social media marketing, the amount of advertising that come through traditional mail have decreased.

Postcard PrintingThe challenges of mail

Sending advertising through the mail poses some obstacles, which mainly consist of getting your mailer seen. If you send out a brochure, or something in an envelope, they are easily recognized as advertising and thrown out before they are opened. With postcards, you don’t have this problem because it’s a reflex to look at the card and flip it over. It’s effortless and you don’t feel like you are ‘wasting your time’ by opening something you know is advertising.

Direct contact

This means feeling like you are reaching your audience directly by sending something to their home, and giving them a direct line of sight to your business through your postcard. You never really know how many people are seeing your online advertisements or listening to the ones that air on television and the radio – it can sometimes be a shot in the dark. A postcard doesn’t waste any time or space, all the critical info you need a consumer to see is right there and easy to digest.

Design is key

The design of your postcard is very important. Not only does it have to be eye catching and interesting, but it can’t be overwhelming. You need to get your message to the consumer quickly and simply, but also provide an appearance that gets them interested enough to read the info in the first place. This can be achieved through a palatable color scheme, an interesting layout, or cleverly chosen font, etc. Another important decision is the size of the actual card you choose. If it’s too small it will get lost amongst the other pieces of mail, so you want something a little larger than standard to make it pop-out in a pile of mail.

They’re cost effective

When you send out an advertisement that involves an envelope, you incur the additional cost of the envelopes, on top of the advertisement within, and additional postage. For post cards, you have one charge for the card and the design, and then postage, which is usually inexpensive for postcards. If budget is a concern this is the way to go – although, even with an astronomical advertising budget, this is still the most effective means of reaching your consumer.

If your business moved away from direct mail advertising at some point, now is a good time to consider getting back into it. The advertising game is always changing, and sometimes what’s old is new again. Now is the time to take advantage of the direct mail advertising. Get your business seen by your target audience by utilizing catchy, cost-effective postcards. Get in touch with us at iti Direct Mail to design, print or mail your customized postcards.

The Popularity of Using Snap Pack Mailers for Direct Mail

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Snap pack mailers have become extremely popular in the direct marketing. They are showing up in mailboxes everywhere and their usage shows no sign of slowing down. Snap pack mailers have been shown to be effective for many reasons. The main one being that they make companies money. They do this because they create curiosity when seen in the mailbox; also, they have a very high open and response rate and are really effective when sending important communications. Let’s discuss the benefits of using snap pack mailers for direct mail in more detail.

What is a Snap Pack Mailer?

You’ve probably received these mailers in your box before. Snap pack mailers show up in the mail without an envelope. They are letter size with perforated edges, and you have to tear them open along perforated lines. Let’s talk about why these snap pack mailers are so effective.

Snap PackThey save Businesses Money

As mentioned, snap packs do not require an envelope because they are glued or pressure sealed. So this saves a company a lot of money when they don’t have to purchase envelopes for hundreds or even thousands of mailers that they need to send out.

They Work Because of Curiosity

First off, a huge benefit of using snap pack mailers in a direct mail campaign is that they create curiosity in the mind of the receiver.  In this competitive economy, it’s important to create a sense of importance and urgency in opening direct mailers. This leads us to our next major benefit.

They Have a High Open Rate

Open rate is a marketing term relating to percentage of people that open a direct mailer. In the case of snap packs, the open rate is extremely high. Open rate is important because the higher the opening rate, the bigger the response to the mailing campaign. This is why it is such a sought after method of direct mailing.

They are Very Useful When Sending Important Information

Snap pack mailers can be especially beneficial if you are sending very sensitive, important, or time sensitive information. Companies frequently use them to send pay stubs, account statements, credit offers or for billing a client. The high open rate ensures that they will be read and responded to in a timely manner.

They Result in More Money

It has been proven that the high open and response rate of snap pack mailers results in more money. If used in donation campaigns, more money is collected from potential donors. When used to report account balances or credit statements they result in more timely payments which increase revenue for the company that uses them to contact their customers.

To find out more information about snap pack mailers and how your business can utilize them in your direct mailers, contact iti Direct Mail. We will help you customize a mailer and get them into the hands of current or potential customers. You can speak to us about your business needs and reap the benefits of direct mail.

Non-Profits: Raise Funds With Direct Mail

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For anyone who has worked or volunteered at a non-profit organization, you will understand the importance of creating awareness for an organization. It’s integral to the success of a non-profit—in order for it to survive and to get the support of local citizens and funders. Direct mail is one solution in making effective mail outs and techniques to maintain the support of current partners, and create new partners as well. iti Direct Mail has marketing specialists that can create an efficient mail out campaign to create awareness, and help you raise funds for your non-profit organization.Raise Funds

Communicating Effectively

Some common methods to increase funds or donor awareness are letters and postcards. A personal letter is a means of communicating information about your non-profit’s mission, goals and some history about your charity as well.  Additionally, a letter is a good way to thank a donor for their support and commitment. Moreover, you can use calendars, booklets, brochures, newsletters, and other marketing tools too. It is effective in raising awareness in whatever it is you are trying to promote, and increases the chances of your target clients looking at the postcard. Furthermore, you can use effective images and texts on the postcards. It is easy to include in sales kits or in high traffic areas to attract customers. Direct mail is also a way to tell potential donors about upcoming fundraising events, and it will keep your current partners up to date.

We will be able to create high quality, low cost mail pieces that are tailored to your organization. We can save you time and money, and we are experienced in direct mail marketing with quality non-profit mail pieces that will not be mistaken for junk mail.  Usually, the only communication you will have with your funders are the postcards or letters, so it is worth the time and effort to create pieces that will effectively convey your organization’s mission and process.

Some Additional Tips

You need to write effectively and include stories that will tug at your reader’s heart strings. You need to determine what is most important for your organization, and why your organization is important to the community.  It has to be compelling, and keep the attention of your potential donors. It is also recommended to send out fundraising letters.

Furthermore, when you design your letterhead, it can leave an impact on its readers and your funders. That is why we take the time to select the appropriate graphics, colors, and logos, and it is what people will associate with your organization.  It should also match your business cards and brochures, and it should reflect what is going in the body of your letter. We have a variety of styles to choose from, including simple designs, to a premium business letterhead design.  Our letterheads have personality, and they will convey your organization’s purpose. Our designs are completely original, please visit our website today (www.letterprinting.net) to get started with one of our direct mail campaign.