Month: August 2015

Create an Official Look with a Snap-Pack Mailer

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Looking for an effective type of direct marketing? Snap pack mailers are a good way of doing that, and they are a form of communication that will bring you results. In addition, snap pack mailers will be beneficial when you need to send something that is time-sensitive, or important. iti Direct Mail is a leader in direct mail marketing, and we will meet your specific printing needs. That is why we offer innovative strategies like snap pack mailers for you to get your client’s attention.

 

Generating Profit

 

First of all, you can use snap packs for many things like sales letters, billing and account Marketingstatements, and pay stubs. Our Snap Pack printing will create direct mail that will generate great results for your company. These snap pack mailers are pressure sealed forms that require the recipient to tear off the edges in order to open it.  They are constructed from a piece of paper which is folded and sealed with glue and are mailed without an envelope. We offer a variety of snap packs that are tailored to meet your direct mail needs and are most commonly used for:

  • Direct mail marketing
  • Accounting jobs; reporting yearly contributions by non-profits
  • Administrative jobs; mailing user information to your subscriber
  • Asking for donations while using two-way forms with built-in remit envelopes

Snap packs come in various sizes, but most of them are 8.5 x 11 or 8.5 x14, but we also offer 4×6 postcard sizes, as well as, 8.5 x14 forms with a built-in return envelope. Furthermore, if you’re looking for self-mailers that are folded and sealed with a wafer seal tab, that is an option as well. The 8.5 x 11 paper is folded and mailed without an envelope. It is sealed with glue on the edges, and the recipient will open the mail piece by taking off the marked side edges. You will have to tear off the right and left side edge, and some of the forms will have a bottom edge to be torn off too. We can print these forms in black and white or color, along with graphics of your choice.

 

Effective Marketing Tools

 

Another option is the 8.5 x 14 snap pack, a double postcard that is one sheet of paper 8.5” high by 6” wide paper that is folded in half to make a postcard that is 6” wide by 4.25” high. It is also mailed without an envelope. These snap packs can be printed on both sides and mail-merged on both sides.  These cards are appropriate if you need the recipient to return one of the cards back, for example, as a survey taken by the recipient of the card. Double-sided printing on the snap pack card is also good to use if you want to cover the content printed on the inside. Another option for self-mailers that are folded is that they can be sealed with wafer seal tabs. There are various ways you can deliver these snap packs and the turnaround time is short. These are just some of the ways you can utilize and create snap pack mailers.  Contact us today in order to get started, and you will see how these mailers will boost your business.

 

Let the Power of Digital Variable Printing Spearhead Your Marketing Campaign

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When it comes to printed marketing campaigns, there is nothing that audiences dislike more than an impersonal approach. There’s a reason people call this type of mailing “junk mail”, and a reason that most customers will toss these letters into the trash along with the rest of the junk. Nobody likes to feel that you are just sending them paper masquerading as letters, clogging up their mailbox with material they will never read. That’s where our variable printing services come in. We work with your company to create marketing campaigns that personally reach every potential customer.

 

Calling Customers by Name

 

In most situations, calling someone “Hey you!” is considered quite rude. This is one Digital variable printingreason customers tend to throw away letters that are not personally addressed to them. Our variable data printing services help to eliminate this problem. We don’t just put a customer’s name on the envelope; we also make certain to make all communication direct and personal by calling your audience by name in all parts of your campaign. This lets them know that you care enough to find out who they are speaking to, rather than just addressing them as anonymous members of a crowd.

 

Customized for Individuality

 

iti Direct Mail marketing can help you to connect on an individual level with your customers in more ways than just showing them that you know their names. Our variable printing services can do more than just change the name on each printed letter in your order. We can alter the entire letter, including its content and design, based on your clientele’s interests, purchase history, recent events and nearly any other parameter you suggest. We want your audience to know that you see them as people, not as numbers, and that you have their individual wants and needs in mind as you craft your campaign. When a customer believes that you care about their interests, they are less likely to toss your marketing letters in the trash.

 

Putting Your Best Foot Forward

 

There is more to a customer-business relationship than just showing that you understand your customers. iti Direct Mail can also help you to introduce yourself to your clientele and help them to understand why your products and services are the best on the market. We can help you send your message in an engaging and attractive way to ensure that you come out looking your very best. We offer a wide variety of designs and materials to help you connect with your audience.

 

Let Us Drive Your Marketing Campaign

 

When your campaign is based on individuality and direct communication, your success is much more likely than if you simply fire off letters at random. When you let the power of iti Direct Mail’s variable printing services spearhead your direct mailing campaign, you are tapping into a high quality method of sparking your customers’ interests. We can help you to reach your audience’s minds rather than helping them fill their trash cans. Contact us today and see what our variable printing campaigns can do for your business.

 

 

7 Good Reasons to use Handwritten Direct Mail Campaigns

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When is the last time you received a hand-addressed envelope in the mail—not digitalized, but with actual handwriting? Whether it was a postcard or a letter, these occasions are rare, but awesome to experience; which is why hand addressed envelopes can be such an effective direct marketing tool.

 

Below are some good reasons to use handwritten direct mail campaigns.

 

There are hundreds of ways to market a business, though choosing the most effective way is a challenge and is not as easy as one would think. To effectively reach your target market it is so important that your marketing stands out from your competitors.

This is how handwritten direct mail can become your secret weapon.

 

One: Increases the Chance of Your Message Being Read

 

If you create and send direct mail, you more than likely spend a lot of time perfecting yourHand Written message, but if it just gets thrown out, all your hard work ends up at the land fill. To increase the chances of your message being read, you can hand-address your envelope and message.

Since the internet age came about, real handwriting is a thing of the past. So envelopes with handwriting stand out, and are more personal – which greatly increases the rate of your letter getting read.

 

Two: Shows Your Audience How Valuable They Are

 

When your audience gets a handwritten piece of direct mail in their mailbox, it sends a positive message of how your company feels about them. Real handwriting demonstrates that a lot of time and energy went into communicating with them.

 

Three: Shows You’re Willing to go Beyond What Consumers Expect

 

Handwritten direct mail campaigns make your company unique in the eyes of consumers, particularly if your competitors aren’t using them. Your competitors probably still rely on bulk mail, but you can show your customers that you work harder for them.

 

Four: Handwritten Campaigns are Economical with a Higher ROI

 

By using an affordable handwritten direct mail service you’re spending your marketing dollars wisely, and with letters being opened, you’ll get higher responses, which translates into a higher ROI.

 

Five: More Creativity

 

You can get creative with handwritten direct mail because you can underline key points in your message with ink; this will make it stand out more.

 

Six: More Personality during Holidays

 

To connect with your audience on a deeper level, handwritten direct mail during the holidays is perfect. You can even send out handwritten cards on their birthday, or a handwritten note about special holiday deals.

 

Seven: Adds Sincerity

 

It’s proper etiquette to send handwritten notes in certain circumstances, such as thank you notes for baby showers or weddings. So why should it be any different in the business/consumer relationship? A lot of businesses don’t think that way, so if you send your loyal customer’s handwritten thank you notes, it will add sincerity.

Now that you know these seven good reasons to use handwritten direct mail campaigns, are you ready to give it a try?

If you are, we love creating marketing collateral here at iti Direct Mail.  We also know how expensive marketing can be, so we pride ourselves on making sure our services are affordable. Contact us today for a free custom quote, or check out our direct mail products and services on our website.