Month: October 2015

Increase Your Marketing ROI Using Snap Pack Mailer

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You put a lot of money into that mailer. Not just money went into it; there was also the time and resources. So how can you be sure that you will get back what you paid for it? If you are convinced that most of what you send out just ends up in the trash, then you need to try something new. Send out mailers that people want to open. Send them something that catches their attention. One thing that makes people curious is a snap pack mailer. You can increase your marketing return on investment using a snap pack mailer because it’s impossible to see one without wanting to open it.

 

snap pack mailer

What they are

 

A snap pack mailer is a pressure-sealed envelope-free mailer that is perforated on three sides. The receiver has to tear off three sides of the envelope to open it. We have a snap pack printing service that creates direct mail pieces that can get you great results on your ROI.

 

Why do they work?

 

The snap pack mailer looks official, so it seems as though whatever is inside is official, important or urgent. They are often used by businesses and payroll, so they remind people of their pay checks. People think there is something valuable inside, like a check. Plus, the idea of tearing the perforations is just so tempting, especially when the envelope is just sitting there in front of you. They work because people can’t throw them away without opening. It’s against human conditioning.

 

They are personalized to list the recipient’s name, address and other personal facts. This is another reason why they work. Speaking directly to the individual appeals to the individual, and this brings a high response rate. We at iti Direct Mail understand how to make this work to your advantage, working with you to make the most out of the variable data that you have.

 

What can they be used for?

 

They work well with direct mail marketing, but they can also be used for corporate purposes, such as accounting reports to clients, and have other administrative uses. They look official as direct mail marketing, because they do have many official uses. They can also be used for donations requests, because they have two distinct parts, in which one can be a mail-in return form.

 

The snap pack mailers come in three sizes from iti Direct Mail. They can usually be found in 8.5×11 size, or 8.5×14 size, but here they come in postcard size as well, 4×6. The postcard on the bottom can be conveniently torn off and mailed back to you.

 

There are a lot of ways that the snap pack mailers will work to increase your ROI. They will get opened and that is the most important thing. They can work for you because they can be tailored to be exactly what you want them to be. Our staff is here to help you make sure that you get exactly the mailer that you need. Contact us today and discover what we at iti Direct Mail can do for you.

 

How Personalizing Direct Mail Campaigns Can Help Reach Your Target Audience

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A Thing of the Present

 

In today’s increasingly online world, it seems that mail has become a thing of the past. On the contrary; direct mail campaigns are still one of the best ways to advertise and keep in touch with your customer base.

 

While email and social media platforms are no doubt effective tools for advertising your business, direct mail campaigns are typically known to be more effective in not only attracting new clients, but also increasing customer loyalty. People are inundated, even saturated, by Twitter Feeds and Facebook posts. After a while (and it usually doesn’t take that long), most people simply tune out all the virtual noise going on around them. That is, “likes” on Facebook are not an accurate indication of whether a business is succeeding or not.

 

When you personalize a direct mail campaign, it demonstrates to your current and future clients that you are willing to go that extra mile to keep them in the loop. And, as many studies show, people are more likely to remember a flyer or newsletter delivered to their home than they are a quick email delivered to their inbox. Plus, with personalized direct mail campaigns, there’s no chance that your letter will end up in someone’s “Spam” folder.

 

Low-Cost, High Impact

 

The majority of small to mid-size businesses simply do not have the money or time to spend on expensive printing and mailing services. As most of us know, printing costs can be exorbitant and orchestrating a mailing campaign is a laborious and time-consuming endeavor. Most businesses do not have the time to spend coordinating targeted mail campaigns.

 

personalized direct mail campaigns

That’s why we offer direct mail services that are not only cost-effective and efficient, but professional. We ensure that all the marketing material that is sent out on your behalf is of the highest caliber and quality, so that your personalized advertisements, flyers and newsletters never look like “Junk Mail.” With our direct mail services, you’ll be able to get the best return on your investment: not only will you save time and money, but you’ll also get great results, as your attractive and professional looking mail campaign will be sure to attract future customers and build client loyalty.

 

If you’re wondering how personalizing direct mail campaigns can help reach your target audience, just give us a call. We offer free one-on-one consultations for anyone interested in learning more about the benefits of direct mail campaigns and the services we offer.

 

Track Your Results

 

Believe it or not, not everyone uses the Internet. That’s right — not everyone’s on Facebook or Twitter or Instagram. While it may seem like using the Internet to advertise one’s business is the way to go, many businesses are actually missing out on a large customer base that has chosen, for one reason or another, to go offline.

 

If you’re not yet sure who your targeted audience is, direct mail campaigns are actually a great way to find out, as you are able to track responses by using codes that allow you to compare different approaches and different target markets. Personalized direct mail campaigns will help you reach your target audience, as they provide a much more accurate reflection of how your business is being received by the public, and which market or demographic you want to gear your business towards.

 

Grab Your Customer’s Attention with Handwritten Envelopes

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When you are focusing on doing a direct mail campaign, one of the most important things that you need to consider is how effective your campaign will be. You want to stand out; you want to ensure you have as large a response as possible and you want to do it within a budget. Let’s take a look at some ways that we can ensure a more effective campaign.

 

Adding the personal touch

 

It is important to connect with a potential consumer from the first moment they receive your mail piece, even before they read your advertisement. One of the ways you can do this is by using handwritten envelopes. They have been proven to increase response rates. There is something about finding a letter in your stack of mail that stands out. For some people, using a colored envelope will assist with this, but many achieve this by using handwritten envelopes. There is an element of nostalgia associated with receiving mail, and even more so with receiving handwritten letters. It adds a personal touch that has been otherwise lost in emails and other forms of advertising.

 

handwritten envelopes

Interestingly enough, research has shown that the color of ink will also impact this handwritten envelope – using blue ink instead of black seems to garner a greater, more positive response. Blue ink appears to catch the eye and reflects the feeling that it is handwritten rather than machine produced. A third thing to consider, with respect to the handwritten envelope, is the attachment of a stamp rather than a metered stamp. Metered stamps create a very impersonal feeling and are less likely to garner a response at all, ensuring the likelihood of your advertisement ending up in the trash unopened.

 

How and why?

 

So, in a nutshell, what is it about the handwritten envelope that garners a greater response? Above, we noted the nostalgia associated with receiving a letter from an old friend; but we can take that one step further by saying it could also produce a feeling of curiosity for many people, about what could be inside. Overall, the personal touch or personal influence elicits a real response when compared to the standard, generic response most people have toward promotional materials – which is ignoring it.

 

Find a direct mail organization you can count on.

 

It is so important to find effective ways to grab the attention of your customers – adding a little personal touch to your mail campaign is one way of doing this. Adding print in different colors, using different colored paper, bright images or other personal touches such as handwritten envelopes are just some of the ways to achieve this. It is important to find a direct mail company that can provide you as many options as possible to find the right touch for you and your campaign.

 

One such company is ours, iti Direct Mail. You will be very pleased with our commitment to handling, printing and mailing your direct mail promotional materials. At iti Direct Mail, we specialize in direct mail services tailored for small to mid-sized companies. We offer a full approach to the direct mail marketing, fundraising, and promotion from printing, customizing, all the way to an effective mailing process. To contact iti Direct Mail, phone us at (866) 558-6365 or send a message via https://www.letterprinting.net/store/pc/contact.asp.