Month: March 2016

6 Tips to Generate New Leads with Personalized Direct Mail

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As a business owner you need new customers but you might not know how and where to find them. Below we are going to talk about how you can generate new leads with customized direct mail. You will see that this marketing strategy can simplify how you generate and convert leads into new customers.

Direct mail marketing is one of the oldest and established ways of marketing, and its roots started long before the internet. Many businesses have prospered using this technique and it has proven itself to be an ideal fit for internet marketing and email campaigns. There is no other kind of direct marketing that targets potential customers as easily as personalized direct mail.

What is Personalized Direct Mail Marketing?direct mail

Personalized direct mail marketing is the ideal way to get your businesses brand into the hands of customers looking for the products and services your business offers.

Below are 6 tips on how you can generate new leads with personalized direct mail.

  1. Understand Your Ideal Client or Customer

For any marketing campaign, knowing your target customer is the key. Know their basic demographics, such as age, sex, and family situation, however, you also need to know their shopping habits, values, lifestyle, and level of media and marketing access.  You need to understand these factors to assess the best way to communicate with them.

  1. Target Your Ideal Client or Customer

Once you know what they’re about, you can use this knowledge to create a list of targeted potential customers.  In the past, direct marketing was intended for the masses – a ‘try to reach as many people as you can’ type of attitude – however, the cost of mailing was getting expensive. So marketers had to change this system.

  1. Choose a Type of Mailing List

You want to ensure that you direct your campaign to your most valuable potential customers. Be careful while analyzing and selecting the list that will bring you the most success.  Generally, there are three types:  a specialty list for your target market, custom list to select consumers that meet specific needs, or a cloned mailing list to find consumers who are similar to your ideal customer.

  1. Personalize It

More people will likely read unrequested communication when it’s personalized. Think about when you have replied to direct mail and what it was that got you to read it. More than likely, the mail offering was ultra-focused on some area of your life.

  1. Make it Something to Remember

Make your personalized direct mail high-quality and enticing so they will remember it, and share it.

  1. Create Your Direct Mail

Once you have your mailing list ready, it’s time to create your message. Remember that the mail will be delivering a special message from your business to someone’s home; so make sure it’s high-quality.

At iti Direct Mail, we are experts at generating new leads with personalized direct mail, and we are affordable so you get a high return on your investment. To find out more, or to speak with one of our specialists you can visit our website at itidirectmail.com

 

 

 

Create Newsletters for Spreading the Word about Your Business

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Businesses are everywhere, offering every product imaginable, but why is it that only a select few seem to get the majority of consumers? The easiest answer is- how they market their business. Keep reading to find out how to create newsletters for spreading the word about your business, so that you can be most preferred among your consumers.

Competition is unyielding, and to market your business the best you need to communicate with your ideal market – make contact and then keep a conversation going to build excitement about your offerings. The good news is that even if you don’t have a huge marketing budget or a complete understanding of how to market your business, you can take advantage of creating a high quality and engaging newsletter.

Why Have a Newsletter?

A newsletter establishes your credibility and expertise in your industry. Yonewsletteru can let consumers know what makes you different than your competitors. So the first thing you need to do is compile a list of things that make you unique and why they should do business with you.

Questions to Ask Before Creating Your Newsletter

  1. What value do you bring compared to other similar businesses? Do you offer free-delivery? Do you offer special tricks of the trade that other related businesses don’t offer?
  2. Why are you qualified to sell your products or services? Are you an interior decorator with a knack for designing small spaces or extravagant homes?
  3. Why do you do what you do? Consumers love to connect with the why of what you do, more than what you actually do.

Build a Connection with a Newsletter

If you haven’t harnessed the power of a newsletter yet, now is the perfect time to start. It sounds like a no brainer, but the connection doesn’t always come easily. In order to get the word out about your business, people have to know about your business. Not just your products and services – but your values as well.

Your Newsletter is Your Platform and Mouth Piece

With a business newsletter you can adopt a combination of strategies that will effectively communicate your business with your target audience. You can offer specials or promotions, get the word out about new products, and share anything you that you think they should know about your business– the opportunities are endless with a newsletter.

Keep it Real.

Make sure that your newsletter is not just about sales.. Make a portion of the content personal and share beliefs that you know are important to potential customers. Share something that will make your business stand out to them.

Don’t Forget Graphics

Include eye-catching graphics in your newsletter that complement the content.  A powerful message with a powerful image doubles the impact of your newsletter on readers.

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Now that you know how to create newsletters for spreading the word about your business, are you ready to get started? At iti Direct Mail, we specialize in creating high quality, eye-catching newsletters, at affordable rates. To find out more, or to speak with one of our specialists you can visit our website.

 

 

 

 

6 Tips for More Effective Direct Mail Fundraising

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Mail marketing is an important part of any company’s awareness campaign. Whether you’re targeting membership, stakeholders, partners, potential sponsors, consumers, or donors, your campaign needs to be effective. In order to be deemed effective, you need to grab the attention of your audience and keep them engaged. This can be done in a number of different ways, and with a quality direct mail marketing firm, you’ll be able to create a successful direct mail fundraising campaign that will help achieve your company’s goals.

How can I create a successful direct mail marketing campaign?

There are a number of ways to ensure that your direct mail marketing campaign is successful, but here are a couple of key tips to really make your materials shine.

  1. Target your audience with personalized mail.

    One way to ensure that your audience is being engaged is to use personalized direct mail to target specific people or companies. You should always create your direct mailmail pieces based on themes and ideas that your audience will be interested in. The more it is personalized, the less likely they will be to toss away your advertisement before even reading what you have to say.

  2. Tell a story

    Not just any story—your company’s story. Make sure the people who are receiving your mail- your donors- can see exactly where they have been able to help your company succeed. Everyone likes donating to a worthy cause, but it’s always an added bonus when they are able to see where their dollars are going. Not only will this please your donors, but it will keep them coming back to donate time and time again.

  3. Include a call to action.

    Don’t just provide information or use it as a promotional tool, make sure you’re telling your recipients what you want them to do. Do you want them to donate? Then ask them. Make it extremely clear.

  4. Track your data.

    If your campaign is centered on getting donations from people, make sure you’re tracking how many donations come in and what prompted it. By tracking these numbers, you can see just how successful your campaign actually was and use that as a guide for your next campaign to either improve it or keep it just the same.

  5. Send personalized thank-you notes.

    Another crucial part of any campaign is appreciating when donors have made donations to your cause. Don’t keep sending out requests for donations, make sure you’re also sending personalized thank-you notes to those donors so that they know they are appreciated. This will keep them coming back and donating again.

  6. Employ a quality direct mail marketing company.

    Your mail marketing campaign can benefit greatly from an experienced mail marketing company. They will be able to help you with best practices and show you effective ways to ramp up your marketing campaign.

If you require assistance with your mail marketing campaign, or want some more information about direct mail marketing techniques, contact iti Direct Mail today. We’ll be able to help you out with any of your direct mail needs!