Month: April 2016

Why You Should Be Thinking about Print and Mail Services

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Advertising is, by far, the most important aspect of any business’s success—especially nowadays, when the success of your business isn’t limited to the number of clients that exists in proximity to your location.  Today, you can get almost anything online and delivered to your door—and most of your potential customers are doing so.  Even if you offer services rather than products, your competition isn’t just in your backyard; it’s global.  In order to succeed, you need to create a positive image for yourself—a reputation that extends beyond word of mouth—and you need to do it quickly.  Fortunately, print and mail services can help.

What can print and mail services do for you?

The biggest thing you can do for your business involves getting your name out there—and, unfortunately, that’s actually a lot harder than it sounds.  Nowadays, your potential clients are being inundated by advertisements: they are on billboards, bus shelters, online, on TV, on the radio, and even in their email inboxes.  Your advertisements need to be different.  You need your potential clients to notice your business’s marketing techniques, which means you don’t want your marketing strategies to blur into the slurry of background advertising noise your clients are ignoring.  You need to deliver your business’s name right to your clients’ doors—and that’s where print and mail services can help.mail services-min

What kinds of print and mail services are there?

Print and mail services take your business—its name, its reputation, its values, and everything it offers—right to your clients’ doorstep.  It is the best way to get yourself noticed, and print and mail services offer a variety of different formats so you can make sure your business is making the impression it should.

Here are a few of the formats print and mail services allow you to design:

  • Letters allow you to address your future clients in a professional, but also a personalized manner. You can tell your clients a lot more about what you are offering and why they need those services, which goes a long way towards getting you noticed, and it also gives your business credibility.
  • Yellow Letters stand out even more, and they add an even more personalized touch since you can use handwritten fonts to get your information across.
  • Flyers allow you to advertise various products and specials using bright colors and compelling images of the products you are offering. They work like a catalogue to remind people of the things they need, and you will benefit your business even more when you are offering your products at better deals than your competitors.
  • Brochures and Newsletters provide images and write-ups to catch your clients’ attention visually while also providing information about the services you offer—and why they need them.
  • Snap Packs provide a more secure—and interactive—mail-out format.
  • Postcards are fun and interactive mail-outs that allow you to advertise your products, services, and special events in a manner that is sure to grab your potential client’s attention.

If you are looking for a marketing campaign that will make a definitive difference in the success of your business, contact us at iti Direct Mail and learn more about print and mail services today.

Advantages of Mortgage Direct Mail Marketing

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A mortgage is a major part of many people’s financial lives. When your company has a way to make people’s mortgages easier to deal with, it’s important that you let them know the benefits of starting a business relationship with you! One of the most efficient ways to communicate with your potential clients is to initiate contact directly via a physical letter mailed to their place of residence. But, just because your letter automatically dodges being put into the trash right away, doesn’t mean they’re going to read it. Here are some ways that iti Direct Mail can help you to avoid your customers’ real life ‘junk mail folder,’ also known as the garbage can.

People Judge Books by Their Covers

The adage says not to judge a book by its cover, but people do it all the time. The same goes for mortgage direct mail marketing ( https://www.letterprinting.net/store/pc/Mortgage-Insurance-Direct-Mail-Marketing-d57.htm ). When people find letters in their mailbox that look generic, impersonal and unrelated to their interests, they rarely bother to open them before relegating it to the Circular File (again, the dreaded garbage can). At iti Direct Mail, we know that before your potential client even begins to read your message, their attention needs to be caught in a positive and engaging way. We have devoted a considerable amount of time to learning what grabs customers’ attention and makes them want to read more.direct mailmarketing-min

Direct Mail

People instinctively know when the letter they have received is identical to letters sent to hundreds of their neighbors. They know that people who send this mail don’t have their individual needs in mind, and they’re certainly not about to trust them with something as sensitive as a mortgage. iti Direct Mail knows the importance of personalization beyond just knowing your customer’s name. We can personalize everything about your message, from stationary to background images to the font used on the envelope or postcard. We won’t let your message be mistaken for mass advertising.

The Smallest Details Count

So, how does iti Direct Mail send your message to a large number of potential clients without losing the personal touch? We start with quality materials. Beautiful postcards and colorful printed envelopes let people know that they are worth using quality materials, not cheap bulk stock, to advertise their products and services to. We choose fonts that resemble handwriting too. In fact, we can convert your own handwriting into a font for you! We tailor the images on our mailing to match a customer’s interests, and can even add custom Post-It notes to your mail. Customers notice the small details, so we make sure they’re worth noticing.

Let Us Open Doors for You

When it comes to mortgages, you know what works. At iti Direct Mail, we are the best at getting people to listen to your mortgage expertise! Our job is not only to get your mail into your customers’ hands, but to get your message into their minds and your influence into their mortgage decisions. Check out our products and services and see what we can do for you!

Why You Should be Hand Addressing Your Envelopes

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If you are a company that uses direct mailers to connect with your potential and current customers, you should definitely be hand addressing the envelopes in which your flyers or messages are sent. This small detail can make the difference between your piece of mail being opened and it ending up in the garbage bin! Prevent this by catching their attention, making your mail look personalized and from someone your receiver knows; your addresses will also be clean and legible and save your company time if you choose a professional to do it for you.

Hand Addressed Envelopes Catch the Receivers Attention

People receive a lot of mail, and a lot of it is junk mail that is filled with graphics, trying tohand addressing-min get your attention. People have become desensitized to this type of invasive mail-out marketing. Most people take this mail and throw it in the trash or recycling. You don’t want your marketing efforts to end up there! It has a good probability of catching your prospect’s attention more by directly sending them a hand addressed envelope.

Hand Addressed Envelopes Looks Personalized 

The reason why these envelopes catch the receiver’s attention is because they look personalized. They look like someone took the time and effort to write their address on the front of the envelope and therefore they should take the time to open it and read what’s inside. This personal touch makes people feel special, and makes them more likely to engage with your business when they read about the special offer or promotion you are having.

Hand Addressed Envelopes Feel like they Come from a Friend or Acquaintance

How many pieces of mail do we actually get from friends and acquaintances these days? We have become so accustomed to receiving text messages and e-mails that when we see a hand addressed envelope we think for a moment that it is from someone we know and want to hear from. This is a subtle psychology that leads to the increased opening rate of these hand addressed envelopes.

Hand Addressed Envelopes are Neat and Legible

One downfall of hand addressing your direct mailer envelopes on your own is that they may not end up being written clearly and accurately. A professional knows their business and will ensure that your addresses are neatly written in an appropriate font and that all of the addresses are correct. This ensures that all of your prospects will receive the mailer.

Hand Addressed Envelopes Save Your Company Time

You may be thinking that “hand addressing” sounds great, but I don’t have the time for that!” We understand you have a business to run and your employees are busy too. You don’t have to worry about finding the time when you hire a company to have your envelopes professionally hand written.

Contact iti Direct Mail at (866) 559-6365 to have your direct mailer marketing materials hand addressed. We can achieve truly amazing open-rates that will improve your marketing efforts and sales. If you are looking for unique marketing solutions, consider us!