May 2016 – Welcome to Our Blog

Why Businesses Should Use Snap Pack Mailers

Posted on May 12, 2016 by admin

Snap pack mailers are sealed envelopes that are opened by tearing the perforated edges along the sides of the document to reveal the information inside. They are essential for keeping information private and can be sent via mail to conceal information until it is in the hands of the intended recipient. They are extremely useful in a variety of industries, from banking to insurance or even retail. They can even be utilized by credit card and payroll companies, and marketing agencies can find these snap pack mailers ( https://www.letterprinting.net/store/pc/Snap-Pack-mailers-c163.htm ) valuable to their businesses too.

Snap Pack Mailers are Useful in the Banking Industry

Protecting financial information should be the main priority for the banking industry. Your customers want to have confidence that nobody but authorized personnel are looking at their personal banking information and financial situation. Snap pack mailers ensure that customers receive their statements and they stay private.

Snap Pack Mailers are Useful in the Insurance Industry

Insurance customers send out statements and bills to their customers every day. This mail may detail how much a customer is paying for their insurance, credit card information and other sensitive details that an insurance company would never want to be leaked about their customers. Snap pack mailers help protect this information.

Snap Pack Mailers are Useful for Credit Card Companies

Credit card companies need to be especially careful with customer information, as these cards are the number one target of identity theft. Snap pack mailers ensure that any mail tampering is obvious to customers and they can alert your company to possible fraud immediately. They can also be used to present special offers to customers as well.

Snap Pack Mailers are Useful for Retail Stores

Retail establishments can get a great benefit from promoting different offers and sending coupons to customers with snap pack mailers. This encourages current customers to come into your store to take advantage of the deal that you have taken the time to send to them personally.

Snap Pack Mailers are Useful for Marketing Agencies

Snap pack mailers are a great marketing tool because they look professional, are personally sent to the recipient and have an extraordinarily high open rate. They can also promote curiosity and concisely convey your message to your target audience.

Do you operate in the banking, insurance, payroll or credit card industry? If you do you will know the value of keeping your customer’s information protected and secure. If you work in the retail or marketing industry, you will see the value in using snap pack mailers to reach your target customers. Interested in learning more about snap pack mailers or placing an order? Contact iti Direct Mail today to get started.

Using Mail Merge to Connect With Your Customers

Posted on May 11, 2016 by admin

There are many ways for a professional firm to reach out to current and potential customers. There is email, telephone marketing, television and internet advertising, as well as many other ways to put your company’s name in the public’s line of sight. One of the most efficient and cost effective ways to reach your customer base is through the mail, but there are pitfalls that must be avoided if you choose to take this route. People’s knee jerk reaction to receiving unsolicited mail from any company is usually to throw it into the trash without looking at it. That’s where mail merge letters from iti Direct Mail can step in and save your mail from being thrown into the garbage.

Our Products Are Attractive

When you think of junk mail, a few ugly images usually come to mind. You might be thinking of a low-quality piece of newsprint with bright but clashing colors, or a plain white envelope addressed to “current resident” or something else equally impersonal. Neither of these is likely to tempt a prospective client to read the message contained within the envelope. iti Direct Mail’s solution is using mail merge techniques, a system of personalized letter mailing using high quality materials, attractive visuals, and individual addressing to show customers that your company is interested in communicating with them personally.

Our Letters Are Highly Individualized

Mail merge printing is quick and efficient, but it sets itself apart from regular bulk mail by having each envelope, letter or postcard tailored to the individual who is going to receive it. This system incorporates information from your mailing list to create a letter that will capture your client or potential client’s interest much more effectively than “current resident” ever could. We can address the individual concerns of each person on your mailing list, allowing them to avoid wasting time on content which they may find pointless.

Our Services Are Cost Efficient

Bulk mail may be highly ineffective, but many companies will try to use it anyway because it doesn’t cost very much. Our mail merge services allow your firm to embrace the best of both worlds when it comes to sending high volumes of mail to clients and to the general public. Mail merge letter printing allows you to access many people by printing in bulk, but still retains the personal touch of individual mailing without an increased price to compose and send individual letters.

Our Approach Will Increase Your Returns

Whether you are using our mail merge services to create advertising, newsletters, announcements or something completely different, you can be certain that your words are being heard and understood by your customer base. By sending attractive, eye-catching and highly individualized mailings, we are helping you to make the most of the money that you spend getting your message into the mail. Browse our range of high quality products, services, and ideas to see how we can best help you to connect with your audience.

Handwritten Envelope Addressing is Ideal for Direct Mail Marketing Campaigns

Posted on May 10, 2016 by admin

Nowadays, direct mail marketing is the best way for businesses to generate sales even though the internet seems to have taken that task over. Now, the best way to succeed with a direct mail marketing campaign is by using handwritten envelope addressing services.

Handwritten Envelope Addressing for Today’s Savvy Direct Mail Marketer

Think about this, yourself, for a second; when you pick up your mail, what is the first thing you do? I imagine you go through it to weed out the “junk mail”. Then you’ll keep the bills, but only because you have to. Next, you’ll get excited if you see a handwritten letter from friends or family – personal mail is always the best mail.

How would you feel when you see another letter with handwritten envelope addressed from someone who doesn’t fit into that category? Would you instantly, toss i handwritten envelopes t? Probably not, because it feels like a personal letter, so you’ll more than likely open it – if only because you’re curious.

Although it is not from someone you know, a letter with handwritten envelope addressing is very personal and requires more looking into. This is how your letters will be received by your target market. So if you want the opportunity to grab their attention with your direct mail copy, why not increase your chances of having your direct mail opened.

The Goal of Direct Mail Marketing With Handwritten Envelope Addressing

Obviously the goal is to get as many people as possible to read the contents of your direct mail offering. You want them to know about your new products, special offers, a grand opening of a store location, what your company did for a charity (so they can relate to you), and so on.

But did you know that handwritten envelope addressing also serves other important goals and is used in other communities such as the medical community? There have been various studies done from the 1980’s to the present time, and the outcome is always the same – response rates are higher when the envelope has handwriting to address recipients.

In a study titled Increasing Response Rates in Physicians’ Mail Surveys: An Experimental Study completed by the National Library of medicine, they tested two things – a handwritten post script in the letter, and handwritten envelope addressing, below is what they discovered from their experiment:

“The handwritten thank you note at the bottom of the letter accompanying the questionnaire increased physicians’ returns by 40.7 %, whereas the personalization of the mail out package proved even more effective, increasing returns by 53.1 %.”

As you can see, handwritten envelope addressing is a great way to connect with your market. The only thing you need to do is make sure that it looks professional. It’s important to note that you can’t get this personalization by having your envelopes printed at a print shop. The return address and logo are in colorful ink, but the addressee is usually not in color ink.

At iti Direct Mail, we can print high quality, full color handwritten envelopes in ink that resembles a blue ink pen at a nominal cost; and you can create your own font too. To find out more about our services, please visit our website or call us at (866) 558-6365.