4 Unexpected Reasons Direct Mail is a Winner for Real Estate Agents

Selling a home is a complex and often misunderstood process. Real estate agents are great multi-taskers who work hard for each of their clients to sell houses or to find just the right home for buyers. These days many realtors rely on social media and online advertising, which is great, but it can sometimes result in a lot of wasted revenue and can be hard to narrow in on your local market. (What’s the use of trying to market a home in Baltimore to someone in San Francisco?) With direct mail, you can reach your exact target area and know that locals are seeing your mail. Here are other important and likely unexpected reasons that direct mail can be just the thing that sells your property.

 

Reason #1: Flexibility

What many people don’t associate with direct marketing is a great deal of flexibility, but that is exactly what it delivers to real estate agents. Using customized targeted postcards to reach potential home buyers is easy; whether the realtor is handling a small or large group of homes for sale. The real estate agent can also typically include as much or as little information as they want in a direct mail campaign. That flexibility can be great because sometimes a house is more marketable with more information, while others draw attention with only a few essential facts.

Reason #2: Affordability

Many people may be concerned that they will not be able to afford a direct mail marketing campaign. However, direct mail marketing is traditionally less expensive compared to many other forms of advertising. When you also figure in the risks and potential rewards, it is a smart choice for nearly any real estate marketing budget. Many real estate agents repeatedly use direct mail for different campaigns because of its excellent track record.

Reason #3: Trackability

You don’t have to utilize expensive online ad trackers to see that direct mail marketing campaigns for realtors is highly measurable. It’s so simple and is an effective tracking method. You can simply print a coupon code or a four-letter code on the real estate postcard that you send in your direct mail campaign and instruct the recipient to reference that code when calling about the property. You may be surprised at how many people will positively respond and you will be well pleased at how effective the campaign was.

Reason #4: Community

When you send out direct mail to potential home buyers in your local area, you are also helping to establish a community presence. Customers who repeatedly see your name and logo associated with beautiful properties will think of you when they look for a home of their own. Building a community presence is one of the most important things you can do as a real estate agent. Not only will you be helping to spread the word about a particular property, but you are better positioning yourself for future sales.

 

Finally, keep in mind that direct mail marketing can work for real estate agents in any market across the country. What will change is how it achieves the goals you want. For example, how you customize a campaign may be different in a large city than in a smaller town, and it will also depend on the type of dwelling that you are selling. Ultimately, direct mail can work in your favor to help sell any home.