The Lost Art of Letter Writing

We live in a world where it is impossible to buy stationery anymore, and where the two most recent generations of youngsters do not know what handwriting is. Yes, writing is a lost art form, one which is going the way of the dodo. If you are past age twenty, you may still be one of those who knows how to write a letter by hand. If you want to keep this rare art form alive, our stationery products can help.

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The Stationery Paper

Crisp sheets of decorated paper pulled from a stationery box; you do not see that every day. We create the perfect stationery paper with your choice of colors, designs, and even your company logo and letterhead, should you so desire. If you want to use the paper for more personal letters, you can skip the logo and letterhead and just place your name and address, pre-stamped, in the upper righthand corner where it is supposed to go. All you have to do is date the letter and begin your salutations below.

 

The Matching Envelopes

Stationery sets done right have always had matching envelopes. These matching envelopes for your chosen stationery are as colorful and as attractive as the paper you have chosen. When you send a personal or business letter on this stationery and in these envelopes, people take notice. They want to open your letters and read the hand-written notes inside. It means you took the time, thought, and energy needed to compose something of meaning, just for the recipient.

Additionally, if you use the stationery and matching envelopes for business purposes, we can make sure your logo is on both the heads of the paper and on the exterior of the envelopes. Everything is perfectly stamped, inked, and clear. Your recipients will know exactly what company it is from, and what they may expect in the body of the letter.

 

Writing the Letter

If you have decent penmanship, writing a letter yourself is much more personable. Begin with a formal greeting if you are addressing customers, clients or business partners. Informal greetings are reserved for personal relationships, friends, and family. Then write the body of the letter.

The body of the letter should detail the main reason for making contact, as well as why you chose to write rather than call, text or email. Choose a reason that sounds believable, and one that you personally believe. A business letter discusses business that you wish to conduct with the recipient, while personal letters can talk about anything you want to mention to the reader. Keep things light, professional (if applicable), and reasonably short (unless you are writing a personal letter to someone you have not seen or spoken to in a while).

Always sign your name in ink. Skip the ink stamped version of your written name. The personally signed letter is always more impressive, regardless of who the recipient is.

 

Buying Sets or Buying a la Carte

We can package stationery for you so that it comes in a nice, organized, and orderly gift box. If you would prefer to order your paper and your envelopes separately, our company can do that too. Once you become accustomed to letter writing by hand, you may find that you use more sheets of stationery paper and fewer envelopes. That is normal and you can always buy more.

Saving Money Through Direct Mail Campaigns: Tips That Can Help

Direct mail campaigns require planning and wise financial management. You want to be sure that the audience that receives your mailings are the ones that are most likely to use your products or services. You also want to be sure that the mailing products you use do not cost a fortune. To save money and hit the right target audience, here are a few tips.

1. Use Postcards

Why postcards? Well, for one, they are significantly cheaper to send than flyers, brochures and letters. Most post offices only charge half the postage on a postcard as they do for a first class stamp. Half of that part of your mailing expenses stays in your pocket, and that’s a definite benefit.

2. Target Everyone, or Target a Cross-Section

Clearly, targeting everyone with a post office box and/or a street address is expensive. If your services or goods are not for the average consumer, this is a massive beginner’s mistake. It is extremely expensive to mail to everyone within a ten-mile radius of your business. Of course, if you run a retail store or grocery store, a marketing mailer en masse makes perfect sense.

hand addressing-minInstead, target the audience you want. Just contractors? Just banks and financial institutions? Just office buildings? Focus on exactly who you want to do business with, and then send your postcards to these potential customers. You will save a lot of money focusing on just one cross-section of the working population at a time. You can also purchase mailing lists for these very specific businesses which saves time and money on research and compiling your own lists.

3. Do Batch Mailings

Rather than address potential clients specifically, you could do batch mailings. With batch mailings, you pay for the postage, then request that the postcards be delivered to a specific area, such as the business parks or the industrial parks in a particular zip code. The post office then delivers your postcards to these groups and areas only.

4. Buy Pre-Stamped Postage

Printing companies now offer pre-stamped postage services. Not only can you reduce the amount of postage you pay by using postcards, but you can reduce your postage costs further by requesting this service. Your printing company places stamps on all of your postcards and bulk mailings that you order from them. You save a lot of money from this service in addition to all the time saved from stamping the mailers yourself. Once your order from the printing company arrives, you only have to address the postcards and mail them.

5. Buy in Bulk

This is one area of business where buying in bulk is a bonus. Printing companies who print your postcards and other mail marketing products offer deeper discounts when you buy more. Instead of just buying five hundred postcards, why not five thousand? Sure, the final price costs you a little more, but consider the fact that you will go through five thousand postcards in a matter of months, and that each of these from your bulk purchase will cost far less per card than the five hundred you initially considered.