Month: August 2017

The Official Direct Mail That Always Gets Noticed

A majority of companies use snap pack mailers to deliver relevant messages and time-sensitive information. They are extremely popular in direct mail marketing as they help drive sales as well as acquire new customers in e-commerce operations. Snap packs are pressure sealed mailers with perforated strips on three edges that allow a recipient to tear them open easily. Their design alone generates a sense of curiosity when seen in the mailbox leading to a high open and response rate. Because they have such a high open rate, snap packs are ideal for use in banks, insurance companies, automotive industry, mortgage companies, fundraising, and other professional service businesses.

Flexibility and Customization at Its Best

Industries that are keen to take advantage of this smart marketing tool have enjoyed increased flexibility in mailing and printing. Our snap pack mailers are available in a variety of sizes and unique designs. You can choose from letter size(8.5×11), legal size (8.5×14 -can be with or without built-in return envelope), or postcard size (4×6). They are also offered in variations of trifold, C fold, or single fold to suit your mail marketing needs. We offer free online templates for various snap pack mailer forms to help clients design their own snap pack pieces. More choices for the snap pack customization are available on our online price calculator which also helps in the planning and budgeting of personalized snap pack mailers.

Save Costs

Snap pack mailers are a cost-effective form of direct mail marketing as they keep costs down without sacrificing the ability to pass meaningful information. They eliminate the need to buy separate envelopes reducing the cost of buying envelopes as well as the labor costs of folding, stuffing and sealing them. Our minimum order quantity of 50 pieces is one of the lowest in the industry, and is meant to cater to smaller companies or simply for a smaller target market. Discounts are available for a minimum of 126 pieces; and, the more pieces ordered, the higher the discount we offer up to 77% off.

Increased Open and Response Rates

With its official, personal, attractive, workable tear off strips design, snap packs are designed to look important and urgent making the receiver open it as soon as they set their eyes on them. An estimated 95 percent of all recipients will open the dotted line perforations on the side as they easier to manage than opening a sealed envelope. Their high open rates result in a higher response rate which will work to increase your ROI.

Perfect for Sending Mass Mails

Another motivation for using these mailers is that they are used to send mass mails like pay stubs, billing statements, tax forms, credit card offers, discount offers, etc. They are easily personalized to list the recipient’s name, address, and other personal facts. We not only create unique snack pack mailing pieces, but we also help you in the selection of your mailing lists for a successful mailing campaign.

Take advantage of our snap pack mailers when sending your formal notifications. We can help you fully personalize and merge data from your targeted mailing list so that each snap pack is customized to the person receiving it. We print, fold, glue, perforate, and send it through standard mail. Let us show you how to increase your response rates with a cost-effective snap pack design. Contact us today at (866) 558-6365 for more information on your next direct mail project.

Calm down all you forecasters-of-the-future because direct mailing service is still more than a $10 billion industry in the USA and here are ten reasons why your business needs direct mail:

1. The fundamentals of straight to the audience mail are still the same, but the parameters have changed. Today, a recipient bothers opening a direct mail letter 66% of the time and 82% of them read it for about a minute, while 56% would react to the call to action. More crucially, 62% of the respondents would make a purchase. All these statistics broadly put much weight on the style of your direct mail printing.
2. Organizations use direct mail services as part of their direct marketing endeavors to send letters, brochures, postcards or other promotional materials to their former, active and prospective customers. The focus of such campaigns is towards an end user or business market, or both. The objective of your direct mailing serviceshould be to meet the needs of your current and future benefactors by providing efficient and timely mail management.
3. The days of send-it-to-everyone direct mail are long behind us. Today your mail will only get attention if you have deployed a structured and personalized approach. Typically 84% of recipients will open a direct mail piece due to its custom-made appearance.
4. It can be beneficial to send periodical reminders to your audience. For example, if you have a mailing list of professionals from financial institutions, you could send them reminders before the start of the fiscal year 2017/18. The reminder may include your personalized direct mail letter as well as discount vouchers for using your direct mail services in bulk.
5. Unless you cater to an exclusive audience, you can use offset printing (whereby an inked image is offset to a rubber blanket from a plate) over a longer period of time because of its quality and value-for-money. Moreover, you have the freedom to use many options with offset printing. For example, you can use the 4-color process (CYMK) which gives you a full range of 3000 colors using tiny ink dots printed from various angles.
6. Apart from the cost of paper, weight and size are decisive factors to establish the price of postage. A direct mail printer will help you to find a balance between design and budget.
7. Even before opening your direct mail letter the receiver subconsciously feels the paper to observe its quality. Therefore, it is essential to choose the best paper within your budget after bearing in mind its finish, thickness and weight. Paper is the canvas on which your marketing masterpiece is created.
8. Today, companies are grabbing their prospects attention with distinctive direct mail printing pieces that are not postcards or packets. In fact, mail that is dimensional such as heavy objects, boxes, or tubes have a considerably higher response rate than traditional mail pieces and are also reasonably priced. A creative example of a dimensional mail piece might be sending a message-in-a-bottle. This innovative direct mail service may feature a small bottle with a label on it. Inside should be the letter briefing your products and services.
9. The ultra-modern direct mail letter is in fact video mail with a built-in audiovisual player. The crisply edited video starts playing upon opening the mail or by pushing a button. With a built-in video screen, recipients are motivated to watch it immediately. Producing such videos is understandably expensive, but due to its newness they are offering a potentially high return.
10. Irrespective of the fact that an email newsletter is the most common way to deliver real-time information to your list, print news and mail can be productive too. Through a regular mail newsletter, you can update and excite your donors with your offers, useful tips, discounts as well as announcements.

If you are exhausted by spending your time fiddling with address labels and carrying heavy boxes to the Post Office, then the following eight direct mail aspects could lift the credibility of your non-profit.

1. Process

Remember, non-profit direct mail fundraising is a process and not an event in isolation. It is a time-tested way for you to build long-lasting, mutually-rewarding rapport with many donors without meeting them in person.

2. Long-term

It is a given that nonprofit fundraising rewards would progressively come over the course of a longer run. The real return on investment would be the generous donations you may receive a year from the start of your nonprofit mailing campaign. Still, a successful program mandates you to engage your contributors in many ways – as volunteers or activists and not just as financial supporters.

3. Cost-effectiveness

The expense incurred on any non-profit direct mail project is of less significance than its profitability. The two are not the same. It is a sensible idea to invest more money on your top donors. Similarly,a useful strategy to cut corners is to spend less on dormant or less generous contributors.

4. The list

The most critical aspect of all direct mail for nonprofits fundraisers is your mailing lists. This is because mailing an effective package to one list could raise 10 or 20 times as much funds as mailing the same package to a different, yet not regularly updated list.

5. The offer

The second most important aspect is the proposal you make in the nonprofit mailing. For example, how much capital you are requesting, how it would be utilized and what tangible or intangible perks you would be promising in return for a gift. This is because there are many offers you can make as there are multiple kinds of mailings. The commonly used ones are annual nonprofit fundraising, membership renewals, special petitions and membership gaining (or benefactor prospect) mailings. Every type features an exclusive offer.

6. Segmentation

The secret to actionable appeals to former patrons is segmentation based on the premise of different strokes for different folks. In segmenting a nonprofit mailing, you choose some donors to be included and the rest to be excluded. Otherwise, you will give some donors outstanding treatment (such as personalization, first-rate postage or top quality materials).

The compulsory measures to take when making decisions about which contributor gets what treatment depends upon the regularity and contribution amount of your donors and the means by which you originally procured your donors. For example, there could be a huge difference between donors who first responded to a Public Service Announcement on television and those who got interested through non-profit direct mail promotions.

7. Annual giving

Most of the effective nonprofit fundraising programs are built on the structure of an annual charitable or membership development program. It is recognized as one of the most rewarding ways for most charities to harness the full potential of direct mail for non-profit funding techniques. In a membership platform – much like the magazine subscription renewal procedure – the renewal part is the fundamental element. Therefore, by using a series of three or more continuous contacts with every member you can convince a larger number of contributors to renew their affiliations each year.

8. Record-keeping

To ensure credible results of your nonprofit fundraising campaign steady, timely, and accurate record-keeping is mandatory. It would greatly help you to measure, segment and produce strategic insights about your contributors over the years. A successful non-profit direct mail program necessitates an investment of money and time in a licensed electronic record – keeping system.