Commingling Mail Helps Save You Money

There are numerous ways to save money on direct mail. For companies looking for ways to get more product in their customer’s hand but may be  overwhelmed with the traditional costs associated with direct mail, commingling mail can be a solution. Commingling direct mail provides an opportunity to save money but still ensures your marketing messages reach the hands of your customers. Take a closer look at how it can help you.

 

Why Is This Such a Benefit?

Commingling mail may not seem like an initial cost savings. It may seem a bit confusing. However, it is rather a simple way to help the right businesses get a discount for the direct mail marketing they are using. The good news is that many businesses can benefit and it does not have to be complex. In fact, as long as you use the right service, there is very little that you have to do. Take a closer look.

The United States Postal Service provides specific rates for mail delivery, of course. In order to obtain a five-digital postal discount rate, which can be a sizable discount, the USPS requires a minimum of 150 pieces of mail per zip code to obtain that zip code discount. But, many businesses do not need or cannot reach that many addresses.

This is where commingling mail helps to provide the same opportunity and discount. In commingling mail the company will process all mail together. As a result of combining mail like this, it is possible to increase the chances that more pieces will be available per zip code. And as a result of this there is a greater chance to achieve a larger number of zip code discounts.

It’s important to know that commingling mail means that the mail comes from different sources. This is important. The USPS provides very specific regulations on how commingling mail can be used to achieve this type of discount.

 

What Is Your Job?

Here’s the good news. Commingling mail is a very simple and straightforward situation for most businesses. When you turn to a third-party company to handle your mailing, like our team, we do the work for you. In short, the more work that we do before your mail gets to the actual post office, the more money you’ll save as a direct result – because you’ll qualify for that lower rate more often. If your company has mail that goes out nationally, but you may not have enough pieces for the 150-piece limit that is required to achieve this big discount, we can help you. This is very common for businesses, but achieving the lowest first-class postage rate from the USPS is essential for reducing your costs.

Many companies will benefit from commingling mail. Saving money on direct mail to your customers or clients reduces how much you pay out of pocket for the exact same service. Why pay more? Why not let our team handle the work for you? Ask us about the commingling mail discount and how it may work to help you save money.

How Handwritten Fonts Changes Your Customer’s Perception

How many pieces of mail do your customers receive on a daily basis? Many of today’s postal customers know full well that many of the mail items they get are nothing more than marketing items. They make a decision within just a few seconds if something is worthy of being opened or if it is junk mail. What are they doing with the pieces that you send to them?

 

With handwritten fonts, and even calligraphy, it may be possible to change that perception a bit and get them to open your mail more readily and willingly.

Letter Printing

Boosting Your Open Rate

 

Every piece of mail you send out costs your company a bit of money. Getting just one more person in every zip code to open your mail could mean a significant ability to reach more customers – and to increase your profit margins. But, there’s a lot of competition and confusion when it comes to direct mail. Many customers just don’t interact with it enough. However, with a handwritten font on the front of the envelope it is more likely they will open up your mail.

 

Handwritten fonts give you a big advantage over the competition. They are different and they stand out. They allow for more personalization and have  more of an ability to reach your audience. They grab your would-be reader’s attention and give them a reason to pause, open your mail, and read it.

 

It’s very common for businesses to find that if they can get the customer to open the envelope they are more likely to get a sale or get a contact. With handwritten fonts like this, it is possible to achieve that higher open rate.

 

What Your Envelope Needs to Do

 

Look for ways to stand out in each piece of mail you send. Color printing is one way to do this. Using return addresses printed in color can help. With these handwritten fonts, it is possible to create a very realistic piece of mail that entices people to open it. For example, the use of calligraphy fonts is very uncommon. There are not a lot of companies that use this service. But, once you do, you’ll be able to make a bigger impression on your customers as a result. In fact, many of your customers may never have received such unique envelopes before. They’re curious about what’s inside of it.

 

Creating a different image and standing out from the true junk mail that comes in every day is critical to many businesses that rely on or could benefit from direct mail marketing.

 

With handwritten fonts, calligraphy envelopes, and a bit of color, you may be able to gain the attention of your ideal customer. This could mean giving you an ability to get more mail opened, more customer’s calling you or stopping by, and ultimately, a bigger profit margin. All you have to do is to turn to the right direct mail printer to make it possible.