Month: December 2017

Advertisement for small businesses need to advertise to convey a unique message. Sometimes, that message is all about a special price or a new product. Other times, it is about the company, it’s services, and all of the benefits it offers. No matter what your specific message is, there are several steps to creating an effective advertisement for small businesses. There are several key areas to focus on to build your message in the right manner.

Make Every Component Count

A good place to start is with the understanding that you do not have to spend a lot of money to get good results. However, you do need to spend some time creating an effective advertisement. Small business advertising can be highly effective if you pay attention to the details. There are some key areas that should be focused on when creating your advertising material. You’ll find that implementing these components can help make your advertisement highly successful.

Ensure Your Ad Is Memorable

Whether it is a print or digital ad, it has to be memorable in some way to stand out. This can be one of the more challenging aspects of building a successful campaign. Here are some tips:

• Use an image that’s unique, interesting, and stands out. You’ll capture their attention here, first.
• Use humor or wit to create the proper experience for your readers.
• Work on creating a tagline that’s fun and catchy. You want them to remember it.
• Create an image that provides important details – they have to see what it is up close.
• Create a sense of urgency. For example, make it clear they have a limited amount of time to act to get the results they want.

Market to the Right People

A common mistake many companies make is creating an ad that’s focused on themselves. Rather, you need to tailor your ad to focus on your customers and their interests. To do this, you need to clearly define who your target audience is. Define them by:

• Where they live, work, go to school, or spend their time
• Consider ages, incomes, and other demographics
• What type of lifestyle do they live?
• Are they retired? Are they working?
• What hobbies do they have?
• How much disposable income do they have?

Then, tailor your advertisement to that group. For example, if you are targeting families that may not have a lot of disposable income, talk about the benefits the item can offer as well as how affordable or money-saving it can be.

Always Let Your Product Stand Out

Advertisements for small businesses are effective when they create a solution to a problem. Show them specifically what the likely problem is and then offer a solution for it. You want people to look at your ad and realize that you can solve a problem they are having right now. That encourages them to take action.

When it comes to creating an effective advertisement for small businesses, i.t.i Direct Mail provides the support and solutions you need. Connect with us for the comprehensive support you need and create winning advertisements for your business.

Newsletter marketing is one of the best tools available to companies seeking out an inexpensive, far-reaching, and highly effective way of engaging their audience. Most companies recognize the value of internet marketing today, but not all of your customers will connect with you through social media. Both digital and direct mail newsletters remain a highly competitive area for inexpensive marketing. If you are not using it, you could be missing key opportunities.

Newsletters Remain a Relevant Form of Sales Marketing

Whether connecting with shareholders, business partners, or even customers, newsletter marketing is an excellent tool for communicating key information. It allows for building brand awareness. It creates a professional, experienced viewpoint, as well as, an increased interest in your company’s products, services, success, and growth. Most importantly, newsletters can relay any type of information you feel is valuable to the specific audience they are being sent to, and also gives you the ability to customize them to fit that target audience. As a result, newsletter marketing continues to be used by large and small companies in virtually every sector.

Create a Brand Image and Connect

For newsletters to be effective, they must convey a very specific message to a targeted group of people. Specialization like this can help to ensure your customers or other readers embrace the brand. For example, consider the following key steps to creating attention-grabbing marketing.

• Utilize high-quality photos. Ensure these help the brand’s image stand out.
• Capture your readers with witty headlines and subheadings. You want them to continue to move through the piece while still being able to skim the document.
• Draw them in with facts and figures. Connect with them based on the problem or service they need.
• Offer a solution to a problem if they continue to read the newsletter. Provide a comprehensive document that offers more than an overview of the solution. Provide real information.
• If marketing a product or service, provide an in-depth look at why your company is ideal. Showcase, without overselling, what makes your company stand out.

Choose a Format That Fits

Sending this type of sales marketing in the mail is an exceptional way to create value and build brand awareness. It also increases sales directly. However, this format is only one way to customize your reader’s experience. A tabbed, folded, or single piece of mail are all options, too. Be sure it is printed on quality paper that shows the value of the document. You don’t have to spend a great deal on these pieces, though. Newsletters remain one of the most important inexpensive marketing tools out there even with high-end finishes like these.

Keep to the Point

Sending routine newsletters provides a simple and effective way to keep engaging with your customers. Be sure they know what you want them to do – call for a product, visit to learn more, or place an order.

At iti Direct Mail, we work with you to create the type of direct mail newsletter that is going to get your customers to take notice, remember your company, and most importantly, invest in your company.