Direct mail marketing campaigns can be time consuming, but there is a way to increase efficiency. Read here to learn the benefits of using mail merge services.
Few things can ruin a potential connection faster than sending out an impersonal form letter. If you want to make a great impression on your contacts, without spending a ton of time and money, mail merge services are the answer.
Contrary to popular belief, direct mail is still an extremely effective marketing tactic. Research shows email typically receives a response rate of about 0.12%, while direct mail still gets a whopping 4.4% response rate. Understanding how mail merge services work is the key to your direct mailing success.
What is a Mail Merge?
Mail merge is essentially a program that pulls specific fields from your contact database and merges them into a template.
Merging gives your communications a personal touch. It makes each letter appear to be specifically created for the recipient.
Benefits of Using a Mail Merge
Personalization is one of the most important elements of direct mail marketing success. Mail merge makes it fast and easy. Here are just a few more benefits of mail merges.
Flexibility
Mail merge can be used for letters, envelopes, labels, postcards, and more. Your mail merge templates can include custom colors, graphics, and typography.
Some services even offer fonts that mimic your own handwriting. When using professional mail merge services, your options are almost endless.
Conditional Options
Conditional options are an advanced mail merge set-up. They allow for even further customization of your mailing campaign. These instructions tell the program to treat certain data fields differently depending on the conditions you specify.
If your business has multiple branches, conditional options can help. It allows you to include the correct branch address on certain mailings. This can save you money by combining multiple projects into one larger batch.
Cost Savings
Mail merge can save you from having to purchase expensive letterhead. Instead, you can create templates and print them off as needed.
Why Use a Professional Mail Merge Service?
Although it’s possible to design your own mail merge templates, the process can be complicated. A professional mail merge services provider can quickly create and merge your templates, saving you a lot of time and frustration.
Keeping your bulk mailing in-house is usually not your best option. You and your employees are far too busy to spend all day folding letters, stuffing and sealing envelopes, adding stamps, and taking trips to the post office. Outsourcing non-critical tasks like this will save you time and money, allowing you to focus on the things you do best.
Are You Ready to Experience the Benefits of Mail Merge Services?
At ITI Direct mail, we offer mail-merged letter printing with handwritten fonts. We also check your mailing lists against the National Change of Address database (NCOA) and offer mail tracking services
Our services don’t stop with mailings. We also provide flyers and brochures, business cards, postcards, and more. Contact us today to learn more about how we can help you grow your business.