4 Reasons Why You Should Commingle Mail

What Is Commingling Mail?

Commingling mail involves combining the mailings from multiple companies to get discounts from the U.S. Postal Service. These discounts are offered when a mass mailing includes at least 150 pieces of mail to the same zip code. If you’re sending mass mailings, but your totals don’t quite reach that minimum requirement of 150, commingling mail can save you money and provide other benefits.

Services that commingle mail sort the mail from several companies by zip code, bundle it by zip code and tag it with intelligent bar codes, and then deliver the bundled trays of mail. Commingling can even break the process down more specifically by sorting the mail by the actual individual addresses rather than just the zip code, delivering a bundled mail tray that follows the USPS delivery plan.

 

4 Reasons to Commingle Mail

  1. You Earn Discount Rates

The USPS sets bulk mailing rates based on the number of pieces being mailed. The greater the number of pieces, the more significant the discounts you can receive. If you aren’t generating enough mail in your business to take advantage of these discounts, which can be sizable, commingling is the answer.

Most commingling services offer a guaranteed price per piece, with everything included: The processing and bundling of the mail, the delivery to the USPS, and the actual postage. Heavier individual items (such as catalogs) will incur their own pricing, but will still beat the postage costs you would have to pay if you weren’t commingling.

  1. Your Mail Gets Delivered Faster

When you commingle mail, you skip several transportation steps in the mail delivery process, allowing your mailings to reach your customers faster. A national mailing normally takes up to 14 days from start to finish. Because commingling lets you skip the sorting steps and sends your mailings directly to your destination zip code, you can easily save four or even six days in that process. That puts your mailing in front of your customers in priority time.

  1. You Can Commingle Different Classes of Mail

When you’re mailing periodicals or catalogs, you incur greater costs due to the heavier weight of the individual items. Commingling is also available for these types of mailings, however, to help you save money.

  1. You Have Greater Options for Personalization

Once you start commingling mail, you have the opportunity to personalize mailings going to different zip codes. That greater personalization increases the chances that your recipients will read and respond, in turn increasing your return on investment for each mailing.

 

At LetterPrinting.net, we offer commingling services to help you reach your customers as cost-effectively as possible. Contact us to discuss how commingling could help you reach your marketing goals.

7 Benefits Of Creating A Company Brochure For Your Real Estate Firm

There are a lot of ways to market your business so that your customers not only know who you are, but what you do, and why. But choosing the right marketing strategies can be overwhelming and costly depending on what messages you intend to convey. You have to learn how to be subtle enough to project your business as one that is honorable but also relatable. That’s why a company brochure is the best way to market your business. Even in this newly developed technology-driven atmosphere, people still like something to hold in their hands. A brochure is a great way to provide specific information that your potential customers can use to better understand your business. In this article, we’re discussing the benefits of using a company brochure to market your real estate firm. Keep reading to learn more.

 

A Company Brochure Builds Trust

Make sure to include your company morals and/or values on your company brochure to help build and establish trust with your customers. Once they set their eyes on that piece of paper they should be able to see how dedicated you are. People like to see evidence of experience and accolades, too. Fill your brochures not only with the type of information that you want your customers to see but also what they want to see.

 

Focus On Distribution

Placing brochures in strategic locations throughout your town or city gives you an opportunity to reach more customers. Brochures are easy to distribute, just like a business card. Also, ask local businesses such as grocery markets and other community-driven spaces if you can place brochures for the taking somewhere conspicuous such as bulletin boards and waiting areas.

When distributing your brochures, you might also consider offering promotional marketing items like t-shirts and recyclable grocery bags. Giving away items will prompt people to be more interested in your brochures when they get home later. You can even distribute brochures in the mail. Use them as a direct mail marketing technique to get in front of your customers in their comfort zone.

 

 

 

A Company Brochure Conveys Critical Information

Brochures can hold a lot of information, especially if you create them in a pamphlet style with front and back pages that describe your products and services. You can get much more information in a company brochure than you can in a postcard or business card. Include pricing or other important details that the customer may have questions about. Make sure you display the company name and your name at the front of the brochure and it’s a good idea to include messages that indicate your level of service. Beyond that, you can fill your brochure up with enough information to provide your customer with all the details they need to make an educated decision about your firm.

 

Use Personalization

A company brochure is a great way to personalize your business. It’s also an opportunity to tell your customers why they need your product or service in an approachable manner. You’ll have one-on-one contact with your customer as they read your brochure, even if you’re not there. Brochures are also easy and quick reads so your customers won’t feel bogged down with information that appears overwhelming. It’s a great way to lead your customers to your website or other contact details at a more personalized level. Adding a personal touch should be a key design feature in your brochures.

 

It Establishes Authority

A company brochure can also help your business establish authority. You could use business cards or letterheads but a brochure conveys the message that you’re willing to invest in your customers. Many people expect printed materials from well-established firms and businesses. Established credibility adds value to your business.

 

Great For Promotions

A company brochure can easily double as a promotional tool to draw customers into your firm. Think about the competition and what they’re doing to ‘wow’ their clients. Take it a step further with a brochure that details your distinguishable characteristics. Developing a quality brochure can put you directly in front of your customer while creating awareness about your business. Think about including something special in your brochures such as discounts or free items. These items will attract the customer to you so you can further explain details of your promotion and other business.

 

Cost Effective

One of the greatest benefits of using a company brochure to market your business is the fact that it’s completely cost-effective. You can have brochures designed and printed within just about any budget. And, if you buy in bulk it could be even less expensive. Besides saving money on marketing costs, you’ll also save time, which is money, of course. You’ll be able to share your brochures directly with customers that provide succinct details about your products and services. This can save time later when the customer has questions because there is a reference point from which to start from.

 

Creating Your Company Brochure

Creating a company brochure for your real estate business is an easy way to target customers before and after a sales pitch. You can use the brochure to answer common questions and mention products and services that you offer. It’s a good way to get your contact information in front of your customers, too. Make sure to include a unique and catchy design that will attract the eye with a projection of your unique selling points. Use only pertinent and concise information that the reader can use to determine if your products and services are right for them. Don’t forget a call to action that should be bold and bright enough to find easily on the page.

When you’re ready to create awesome company brochures for your real estate firm, contact us. We have professionals dedicated to marketing and marketing materials.