In 2017, businesses sent out over 121 billion pieces of mail and the household response rate for direct mail was 5.3%.
Do you think direct mail is “dead?” Think again.
If you want to stand out from the competition with your next direct mail campaign, you’ll want to consider using custom printed envelopes – as they are a great way to do just that.
Want to learn about why using custom made envelopes in your next campaign will almost guarantee a better open and response rate?
In this post, we’ll discuss a few reasons why you should think about using personalized envelopes in your next campaign, so your business can stand out and your marketing campaigns can achieve better results.
One Word: Millennials
Everyone knows that millennials are the future. They are the world’s future moguls who will soon be leading the way.
And, if you want your business to stand out, the first thing you should be doing is trying to appeal to those who are going to play a large role in the future.
And the data shows that they love print.
Whether your direct mail campaign features postcards, handwritten letters, or a dimensional piece, you should include custom printed envelopes with it.
Why? Personalization.
We’ll go into more detail on precisely why this is important below.
Personalization Is Key
What’s a great way for a business or individual to stand out? By being unique.
Most businesses will happily spend the majority of their marketing budgets to develop and employ expensive campaigns targeting what they think their demographic or niche is…but one thing businesses rarely do is make it personal.
They want to appeal to a wide audience, so they cast a wide (vague) net and try to appeal to as many people as possible with one campaign.
What they should be doing, however, is connecting with their audiences on a more personal basis.
All anyone really wants in life is to feel understood, heard, and know that they’re not alone.
When a business steps out on a limb to really personalize their efforts and provide their audience with what they’re looking for – they are much more likely to stand out and make a lasting impression.
And you know what happens if your business makes a long-lasting impression? People talk about it. They share it with others. And that word-of-mouth marketing is the key to many, many businesses’ success.
What’s more? It doesn’t cost you anything.
Invest in Custom Printed Envelopes Today
When you appeal to millennials with personalized direct mail marketing campaigns, you have an easy recipe for success.
Looking to get a quote on customizing your next direct mail marketing campaign?
Contact us to request a custom quote today.
We’d love to work with you to ensure that your vision and goals are met – so you can begin delivering outstanding custom direct mail pieces to your customers that they’ll never forget.