Even in this digital world, it is no secret that printed marketing material results in more engagement and sales than any other medium. This does not mean that your printed advertising cannot be innovative. Consider the possibilities of an expanded envelope as a means to keep in touch with your customers or promote your next big thing.
Read on to discover three useful things to know about expanded envelopes.
What Is an Expanded Envelope?
Do you remember aerograms and air letters? Well, essentially, an expanded envelope is a single sheet of paper that can be folded in such a way as to resemble an envelope. It is also easy for the recipient to open.
You can print on both sides of an expanded envelope. The exterior has space for the franking impression or stamp and the recipient’s address, as well as your company logo and any other design you need. The inside of the expanded envelope is where you would put your promotional message.
Check out the elements of a standard envelope here to get an idea of our attention to detail that you can expect on expanded envelopes.
1. An Expanded Envelope and an Expandable Envelope are Two Different Things
Unlike the expanded envelope described above, an expandable envelope lies flat when new but has a pleated fold along the three closed sides and on the closure, or flap, side. Expanding those folds allows for the insertion of bulkier material than a standard document.
Expandable mailing envelopes are often used to send out sales catalogs, brochures, and even books. The expandable envelope design allows for the insertion of thicker contents. That makes it possible for the envelope to be shorter and narrower than if it were not of the expandable variety.
The term expandable envelope also refers to the expandable envelope with a divider, or dividers, that many people use to store important personal documents. It is a thinner version of what people call a concertina file. These days, they are available in transparent and colored plastic formats, and in strong kraft paper.
2. Expanded Envelopes Can Be Custom Printed
Custom printed material is always impressive, especially if you have it printed by experts like us at ITI Direct Mail. We have been in the business of providing a direct mail service for more than thirteen years. Our strong suit is creating personalized mail pieces that function as a highly effective marketing tool.
Targeted direct mail marketing achieves excellent returns on investment, especially when we know your marketing needs. We are more than happy to discuss the aims of your marketing campaign and how our design department and custom printing services can help you.
3. Expanded Envelopes Show Flair and Imagination
We know that customers appreciate receiving something different that does not look like junk mail. Imagine the pleasant surprise your customers get if they see an imaginative info graphic inside your expanded envelope mailing.
This positive psychological response to something visually appealing results in greater engagement and more sales. Good presentation boosts sales. It is that simple.
We sometimes suggest that small businesses use a variety of formats in successive phases of their marketing campaigns, e.g., custom postcards, promotional brochures, and expanded envelopes.
Straightforward and Cost-Effective
Give your marketing a boost with well-designed and well-crafted expanded envelopes.
After your free one-on-one telephone consultation to discuss your marketing ideas, we will assign a dedicated associate to your account. Why don’t you get in touch with us today?