Have you considered direct mail marketing for your business? While it might seem old-fashioned, it remains a powerful tool for promoting a business. But how do you make your direct mail stand out? After all, there is a lot of junk mail arriving at any person’s doorstep. How does a business ensure that its mail does not get tossed out with the junk mail? You should consider using direct mail services. This short guide will show you how to make the best first impression using these services.
1. Personalization
You want to aim to personalize your direct mail. Nothing turns off a potential client more than ‘Dear Customer’ or even ‘Hi There!’ Dale Carnegie knew the importance of addressing someone by their name.
The body of the personalized mail item (this can be a letter, flyer, or a postcard) has to speak to the recipient as opposed to speaking at the recipient. “We know you’d love a vacation,” works better than “Only 5% of Americans take time off each year!”
When a direct mail letter is personalized, it has a greater chance of converting a potential client. It speaks to them without bombarding them with information overload. Personalization also creates a sense of relevance and urgency. It is effective in telling your potential customer that your business is relevant to their needs/wants. It also convinces them that there is an urgent need for them to engage with your brand.
2. Building A Mailing List
Let’s face it — you will not make an impression on anyone uninterested in what your business has to offer. Direct mail services will help you build your mailing list.
If you sell widgets, it is the direct mail services’ responsibility to find subscribers that would be interested in buying widgets. Many direct mail services will also have existing mailing lists that work for your type of business.
If you want to make a great first impression, you can only do it if you reach the right people.
3. Making an Offer
Blog posts end with a Call to Action with the intention of getting the reader to engage with the brand. In a direct mail campaign, the direct mail item has to make an offer to the recipient.
Think about how you want to end your direct mail item. If you sell widgets, do you want to end it with a special offer on buying widgets? Do you want to end it with an opportunity for a free consultation on widgets? When making an offer, you want to consider what is best for the customer. For example, you might wish to sell as many widgets as possible. But it might be better to offer a consultation service first.
Direct mail services have mastered the art of making an offer. They know how to sell to a recipient without seeming too pushy. They can prioritize what is ideal for the customer at a given time.
Choose Our Direct Mail Services
Now that you know the benefits of direct mail services, we would like to help your business!
We have experience with helping small businesses scale through direct mail marketing. Contact us today to schedule a consultation!