ITI Direct Mail
Monday - Friday 8am-5pm PST 866-558-6365


30 Most Important Tips for Print Marketing

Print marketing campaigns can be expensive, but effective. Marketing can be very interesting and multifaceted. It involves gathering information, understanding your business, and knowing the most effective ways to reach your demographic. To make sure that your business will get the most return for its investment, we will provide you with some tips to create the most effective print marketing campaign possible.

Know your audience

When it comes to print marketing, it is important to know your audience, which means you have to:

1.    Decide on the type of customer you are targeting before you begin brainstorming ideas.

2.    Conduct a market research or focus groups before you create your marketing campaign.

30-Most-Important-Tips-For-Print-Marketing3.    Create a cohesive and effective message to your targeted customer base.

4.    Speak to your target customer on a personal level.

5.    Incite a feeling or emotion in your customer; people will remember how an ad made them feel.

6.    Invite your potential customer to interact with you.

Hints to save money

Even though print marketing can get expensive, there are some simple tips you can follow to help your business save a few bucks:

7.    Know your budget up front so costs do not spin out of control.

8.    Use some of the software out there that is designed to create professional looking print marketing without the cost of a designer (if you need to control costs).

9.    Focus your marketing on your own city or a narrow geographic area.

Hints to make your campaign look sharp

No matter what audience you are trying to reach (and no matter what your budget) these tips will help you create an attractive campaign:

10.    Obtain a copywriter’s services to make sure the writing is perfect. They will make sure that the language and format of the writing is correct.

11.    Hire a graphic designer to create the graphics. They will determine the best layout for your advertisement.

12.    Have a strong, memorable, eye-catching and appropriate image.

13.    Choose an attractive font.

14.    Decide on a complimenting color scheme.

15.    Have a clever tagline.

16.    Make your customer curious about your business.

Your goal is to drive sales

The aim of print marketing is to boost your sales, so to encourage people to come try your product or service you can:

17.    Offer a free gift.

18.    Give the customer an irresistible price or offer.

19.    Show how you can solve a potential customer’s problem.

20.    Communicate how your business is unique.

21.    Provide ads that show the product being used (these are far more effective than just showing the product alone).

Don’t forget technology

In today’s world, the more technology you used, the more you get noticed, which means you should:

22.    Include a website address in your print marketing.

23.    Include information for potential customers to connect with your business via social media.

24.    Using QR codes on print marketing to connect smart phone users to your website.

Ensure you don’t make customers turn away from your business

Make sure your print marketing isn’t too overwhelming or overbearing.

25.    Don’t overwhelm your customer while advertising your business.

26.    It may seem counterintuitive, but using overt humor is not effective.

27.    Avoid using jargon or overly technical language.

Are you considering running an ad in the newspaper?

And make sure your ads are accessible to your demographic—even in a newspaper, the aesthetics of the ad are key.

28.    Full page ads are far more effective than half page or three quarter page ads.

29.    Banner ads on the front page of a section are better than banner ads inside of a section.

30.    Ads in a vertical format catch the eye more than those in horizontal format.

Advertising is still the most common way to reach potential customers—and to communicate the products and services that your business has to offer. The advice and tips offered can set your advertising up for success, and, if you make an effective print marketing campaign, it can directly impact your bottom line and bring in sales for your business.  But, don’t just take our word for it.  Contact us today, so we can show you the benefits your business could be receiving through print marketing.

Leave a comment

Your email address will not be published. Required fields are marked *