When was the last time you received a postcard in the mail? Chances are that it wasn’t recently. Most Americans receive very little physical mail anymore. But when they do, they pay attention. Is postcard marketing even relevant in the digital era? Yes, without a doubt! Are you ready to learn the top four advantages of postcard marketing? Read on to get the details.
1. An Effective Postcard Ad Will Get the Customer’s Attention
When a pop-up ad appears on your screen, do you take the time to read it? It’s unlikely. Do you take the time to go through your junk email folder and read each one? No. But, you do take the time to go through each piece of physical mail you get. Postcards will get your customer’s attention. They are also short enough to get your message across quickly. To ensure your campaign is effective don’t forget to include a call to action to make your message stick with the customer!
2. It’s Easy to Track Your Progress
Another advantage of using postcards is that it’s easy to track the results of your efforts. Here are a few tips for streamlining the postcard process:
- Create targeted databases to use as your mailing lists
- Identify and separate customers based on their potential needs
- Know how many postcards are being mailed and where they are going
- Keep track of how many new sales are generated through incoming calls, website traffic, etc.
If you follow these simple steps, you will be able to measure the effectiveness of your campaigns. This is a huge advantage for your future marketing efforts.
3. Postcards Are Cost-Effective
One of the biggest advantages of postcards is that they are very inexpensive. That makes postcard mailings for small businesses very attractive. What makes postcards so cost-effective? On average, a postcard only costs about $0.35 to print and mail. It is estimated that direct mail response rates are usually higher than other forms of advertising.
4. Direct Mail Means Better Targeted Campaigns
The do’s and don’ts of marketing using postcards require a certain level of market targeting. If the customer isn’t interested, then sending them a postcard is a waste of time and money. There is no doubt that the internet and big data have improved targeted ad campaigns. Yet, direct mail is still an effective and affordable means of advertising your products and services, especially for small businesses. Unlike other types of advertising, postcards will almost always reach their intended audience.
Why Postcard Ads Will Give Your Business an Edge Over the Competition
Digital marketing is part of a new era of advertising and as a result the internet is flooded with ads popping up all over the place, it’s overwhelming and people just don’t pay attention anymore, they simply delete, delete, delete. There remains so may advantages to direct mail marketing and postcards are still a great way to get your advertisement in the hands of your potential customers. If you are looking for better solutions for your direct mail marketing campaigns check out our free templates section to view or use our postcard templates.