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4 Reasons Your Next Mail Campaign Needs Handwritten Letters

4 Reasons Your Next Campaign Needs Handwritten Letters

The pen is mightier than the sword AND the printer. Here are 4 reasons your next mail campaign needs to include handwritten letters instead of typed copies.

 

There’s just something about getting a handwritten note in the mail that makes you feel special. Your customers feel the same way. So, sending them handwritten letters this year may give them the ultimate feels. And when they buy more from you as a result, you’ll experience the ultimate feels, too. Unfortunately, in today’s high-tech world, handwritten notes have all but gone by the wayside. Still, the pen is mightier than not only the sword but also the printer. If you want to make yourself more memorable in your customer’s eyes, picking up the pen may be the best move you could make this year.

 

Here’s a rundown of four reasons your next mail campaign needs to include handwritten letters instead of typed copies. Let’s get started!

 

  1. Handwritten Letters Will Get You Noticed

We live in a world where business owners are obsessed with social media likes, followers, and shares. Sure, social media is an excellent way to get your business noticed. But handwritten letters are another proven tool for getting you the attention you want. These days, most everything that comes through your mailbox is printed. That’s why your handwritten note will stand out. And that’s why it’ll likely be opened immediately instead of tossed in the wastebasket with the junk mail pile. Your note will send your customer an important message: “You matter. You are important. And I appreciate you.” And you’ll suddenly climb higher on your customer’s list of important people, too.

 

  1. You’ll be One of a Kind

A handwritten mail campaign will make your business appear unique in today’s highly competitive business landscape. After all, most of your competitors are still relying on bulk mail to get their messages across. So, take time to write your customer a handwritten letter, as this personal note may be the best part of his or her day. Your customers will see for themselves how much energy and time you put into communicating with them personally. And they’ll be back at your shop in no time, ready to make another purchase. As you draw more customers in, your competition may naturally start to wonder how you’re getting so much new business. If you don’t tell, we won’t either. It’ll be our little secret.

 

  1. It Seems More Sincere

Being genuine is a trait that is highly valued but hard to come by — especially in today’s social media world. However, a handwritten note adds a touch of sincerity to any relationship. This is the reason why sending handwritten notes is considered proper etiquette when you’re saying thank you to those who have attended your wedding or baby shower. Unfortunately, many business owners don’t think this way. But you’re not like most business owners. Yes, we live in a wired world, where pushing the send button on an email is easier. But try sending a thank you note to a loyal customer this year. Your relationship will be the better for it.

 

  1. You Can Be More Creative

Emails are black and white — generally not very interesting. But with direct mail that is handwritten, you can get much more creative. Try underlining your message’s key points in ink. Or you can even use a highlighter to make certain words stand out. Also, feel free to send your message in attractive stationary that showcases your personality. And don’t forget to add fun stamps to the mix, too — it’s like icing on the cake.

 

How We Can Help

We offer a wide range of marketing services tailored to your business’s needs. These services include personalizing, printing and mailing letters to current, past and potential clients.

Contact us to find out more about how we can get your business noticed and help it to grow in the new year.

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