There’s a greater chance of direct mail postcard being read more than any other type of mail. That’s because they are open faced and do not require the opening of an envelope.
Are your current postcard marketing strategies generating prospective sales? If not, take a look at five mistakes businesses make and how to avoid them so that your postcard marketing strategy can be on point.
Keep on reading to learn.
1. Forgetting to Set a Goal for Your Mailing
When mailing your postcards, you need to have a certain goal in mind. Perhaps it’s to:
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- Inform your customer base about new products, services, specials
- Add new customers to your business
- Increase your sales
If you don’t, your postcard marketing strategy is incomplete and your business might suffer.
Turn this around by marketing to your potential customers by getting the right message in place and creating a call to action that generates leads, which leads us to the next point.
2. Leaving Out Your Call to Action
Having an awesome postcard headline and message is one great way to attract your customers. But you need the right design for postcards, which includes an enticing call to action.
Great call-to-action lines include “Call us now to receive your free sample” or “get your half-price discount here now.” These grab the reader’s attention and make them want to buy.
3. Sending Only One Postcard
Mailing multiple times to each name on your mailing list can greatly improve your overall R.O.I. Postcards are an inexpensive way to market your products and services, however the best way to fully optimize your mailing list is to mail to it multiple times. The average customer will mail repeatedly to their mailing list at least once per month for several months or even 4 times per year- every quarter. This is a great strategy that is used to help brand your company, as well as promote your products and services. Mailing to your list only one time may cost you more in the long run from missed opportunities.
4. Not Personalizing Your Postcard
Postcards can be personalized by merging information from your mailing list into the card. This makes the receiver feel valued. You want the message in your campaign to be personable, yet professional and get to the point of what you sell. This is alluring and makes your potential customers want to make a purchase. In addition, your existing ones will be more likely to come back too!
5. Overspending on Printing
It’s easy to make mistakes when it comes to pricing your printing projects. You can choose the wrong printing company and then be left out of pocket when you can save otherwise. Choosing the right printing company who understands your needs and the message you want to convey to the reader is essential in having a successful campaign. A good printer will take the time to suggest how to make your postcard stand out by printing the correct size, using the correct paper type and coating, and save money by the correct postage rate.
Avoid Making Postcard Marketing Mistakes by Working With Us
Postcard marketing mistakes can set you back with time, money, and energy. But with the right strategies, you’re on your way to success. Here, we’ve shown you how to avoid mistakes often made when designing, sending, and printing postcards. But in turning a corner, we’ve also provided you with the benefits of postcard marketing too.
Request your quote from our first-class letter printing company. We’ll help you find the postcard design that’s fit for you!