Effective marketing. It can be the key to going from an irrelevant business to something that everyone in your market knows.

Businesses take their marketing seriously, with the average business spending about 8% of its revenue on a marketing campaign. With that in mind, not every marketing idea is the right idea. Sometimes, you can spend money on a campaign, and it leads to nothing.

So, what are the right ideas? What are the marketing ideas that will give you the biggest return on investment? Here are five that you should consider.

 

1. Use Social Media

Let’s face it, marketing has changed significantly in the last generation. A big reason for that is because of how big of an impact social media has had on human society.

Social media has such a big presence that more than 58% of the entire planet uses it. With that many eyeballs on those platforms, you are bound to gain some attention for your business if you put up something halfway decent on that platform.

 

2. Post Pictures and Videos

Another way that you can market your business is to post pictures and videos of your business. With pictures, you can manipulate images and show off the best angles of your business to give people something pleasant to look at.

As for videos, this is where engagement comes in. Videos help put a face to the name and allow the customer to have a more personal connection with the business. Platforms such as Instagram and TikTok can be great resources for this type of marketing campaign.

 

3. Have a Website

With the internet having a more significant presence in human society, people will type the name of your business into Google to try to find out more about it if they are interested. When that happens, you need to have a business for your website ready for people to view.

Having a website can make your business look more professional and reputable. Also, it allows potential customers to find out more information about your business.

 

4. Send-out Postcards for a Personal Touch

Beautifully designed and customized postcards catch a customer’s eye and says a lot about your company. Postcards give you the flexibility to spread the word about your business towards your intended target audience. Instead of spending a lot of money on generic advertising campaigns, sending out customized postcards to your target market will give you more bang for your buck. To make most out of postcard marketing, make sure to choose a printer that will provide great quality prints.

 

5. Marketing All Year Long

You know which one-time marketing investment lasts all year long? Calendars! Sending out calendars ensure your product gets visibility every day, all year long! You can opt to set a theme for every calendar month, highlighting your business’ product or service for a particular month. Now, isn’t that a neat way to ensure lasting marketing exposure for your business?

 

Learn More About Effective Marketing

These are just five ways to have more effective marketing for your business. Start getting more involved in social media and make sure you have an active personal presence to relate to your customers.

Do you want to know more about marketing your business? Get a quote for your print marketing needs today.