Close to half of all small businesses fail to put even two hours of marketing work into their projects each week. This incredible oversight can cost a business all of its potential for growth and success! If you already know how important marketing is, the only thing left to figure out is how to do it. Many common marketing practices are overused, or at least, people already know about them. Read on to learn about some fresh marketing tips that can help give your business the edge it needs!
Direct Mail Is Back
We are used to an image of futuristic and modern business that pulls farther and farther away from the use of paper and physical mail. Nothing could be further from the truth! In fact, the market is so completely oversaturated with online ads that most people ignore them completely. Even if they (probably by accident) notice what an ad says, most people will not trust it.
People, especially older folks, are used to getting mail and have learned to trust it. Companies have transitioned away from junk mail, so now is the time to get back in the game! Modern direct mail is skillfully designed to avoid looking like junk mail and maximize reader responses.
Build on the Relationships You Already Have
Your customers have already seen for themselves the quality of service you provide. They can be hundreds or thousands of personal salespeople for your company! In fact, people are glad to share quality products with their friends.
Find the customers you’ve most impressed and ask them for referrals. Even just asking is better than nothing, but of course, you can do better than that. Offer a special deal with a referral incentive and watch your sales skyrocket!
Make a Deal for Your Customers
Did you know that an amazing 97% of online consumers look for the best deals they can find before buying? When you hear that, it should point you straight towards a way to make more sales. Make sure you are the place with the best deals!
Coupons are a great way to make people feel like they are still getting the quality of a high-end product but at the price of a low-end product. People love to feel like they are getting more than their money’s worth!
Use Bundling
Bundling is one of those creative market tips that you have to see in action. Its effect on your online marketing effectiveness can be incredible. People will often buy twice as many products if they just come in a bundle.
Explode Your Business Growth with the Best Marketing Tips
We hope that you have learned something useful from these five marketing tips for small businesses. To learn more about marketing and how modern direct mail can lead to incredible response rates, check out our other pages!