No matter how large or small your business may be, it is only as strong as your brand reputation and the public perception of your company. Customized stationary can be an important part of how you establish your company as a professional, well-established business. It can heighten the effectiveness of your communications with customers, clients, and other businesses. Here are just some of the ways that customized, professionally designed stationary can be beneficial for every area of your company.
You Have One Opportunity to Make a First Impression with Your Business
When you send letters through the mail, the only way to leave a truly memorable first impression is to wow the recipients of your communication with unforgettable stationary. It will make them stop and take notice. By choosing beautifully designed logo that captures the spirit of your brand and what you wish to convey to your customer, they will connect with it and will want to learn more about your business and its services or products.
Customized Stationary Helps Your Letter Stand Out Among Other Communications
Whether you are sending marketing letters to potential customers or clients, a response to a current customer who has written with a complaint, or a pitch letter to a potential new business associate, your letter is going to be among several others that the person likely receives each day. It can be easy to toss a letter aside to read later, only the people may never get around to doing so.
To really grab the recipient and make them want to read your message, customized stationary can catch their eye with your logo on the envelope, and the beautifully designed letterhead can hold their interest and make them want to read what you have written.
You Can Coordinate Matching Letterhead and Envelopes for a Uniform Look
Having a coordinated stationary set will wow recipients from the inside out. Having the same aesthetically appealing logo on the envelope and then again on the letter itself is sure to inspire positive feelings for your company. It just exudes professionalism to have perfectly coordinated stationary.
Professionally Designed Stationary Helps Establish Your Brand Identity
The logo that goes on your stationary products will help you further establish your brand identity. The more exposure that your target audience has to your logo, the better. After all, the reason that companies pay millions of dollars to have a 30-second ad during the Super Bowl is partly because that allows them to have a wide reach to extend their brand identity.
Since brand identity is tied to how much time each customer has spent on thinking about your brand and seeing it represented, this extra exposure on the stationary can help them more easily identify your logo even from a distance or when just flipped through the mail. This basic form of connecting with the customer can inspire them to choose your business. That’s especially true when their choice is between your company and one they never heard of before.
In closing, it’s important to consider that stationary with your own logo can make a big difference in how people perceive your company. With only a small investment in a bouquet of personalized stationary that includes a letterhead and envelope that are perfectly coordinated, you can transform how you communicate with your customers and peers alike. Professionally designed stationary can empower you to take your business communications to the next level of awesome.