Mail marketing is an important part of any company’s awareness campaign. Whether you’re targeting membership, stakeholders, partners, potential sponsors, consumers, or donors, your campaign needs to be effective. In order to be deemed effective, you need to grab the attention of your audience and keep them engaged. This can be done in a number of different ways, and with a quality direct mail marketing firm, you’ll be able to create a successful direct mail fundraising campaign that will help achieve your company’s goals.
How can I create a successful direct mail marketing campaign?
There are a number of ways to ensure that your direct mail marketing campaign is successful, but here are a couple of key tips to really make your materials shine.
- Target your audience with personalized mail.
One way to ensure that your audience is being engaged is to use personalized direct mail to target specific people or companies. You should always create your
mail pieces based on themes and ideas that your audience will be interested in. The more it is personalized, the less likely they will be to toss away your advertisement before even reading what you have to say. - Tell a story Not just any story—your company’s story. Make sure the people who are receiving your mail- your donors- can see exactly where they have been able to help your company succeed. Everyone likes donating to a worthy cause, but it’s always an added bonus when they are able to see where their dollars are going. Not only will this please your donors, but it will keep them coming back to donate time and time again.
- Include a call to action. Don’t just provide information or use it as a promotional tool, make sure you’re telling your recipients what you want them to do. Do you want them to donate? Then ask them. Make it extremely clear.
- Track your data.
If your campaign is centered on getting donations from people, make sure you’re tracking how many donations come in and what prompted it. By tracking these numbers, you can see just how successful your campaign actually was and use that as a guide for your next campaign to either improve it or keep it just the same.
- Send personalized thank-you notes.
Another crucial part of any campaign is appreciating when donors have made donations to your cause. Don’t keep sending out requests for donations, make sure you’re also sending personalized thank-you notes to those donors so that they know they are appreciated. This will keep them coming back and donating again.
- Employ a quality direct mail marketing company. Your mail marketing campaign can benefit greatly from an experienced mail marketing company. They will be able to help you with best practices and show you effective ways to ramp up your marketing campaign.
If you require assistance with your mail marketing campaign, or want some more information about direct mail marketing techniques, contact iti Direct Mail today. We’ll be able to help you out with any of your direct mail needs!