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6 Tips to Generate New Leads with Personalized Direct Mail

direct mail

As a business owner you need new customers but you might not know how and where to find them. Below we are going to talk about how you can generate new leads with customized direct mail. You will see that this marketing strategy can simplify how you generate and convert leads into new customers.

Direct mail marketing is one of the oldest and established ways of marketing, and its roots started long before the internet. Many businesses have prospered using this technique and it has proven itself to be an ideal fit for internet marketing and email campaigns. There is no other kind of direct marketing that targets potential customers as easily as personalized direct mail.

What is Personalized Direct Mail Marketing?direct mail

Personalized direct mail marketing is the ideal way to get your businesses brand into the hands of customers looking for the products and services your business offers.

Below are 6 tips on how you can generate new leads with personalized direct mail.

  1. Understand Your Ideal Client or Customer

For any marketing campaign, knowing your target customer is the key. Know their basic demographics, such as age, sex, and family situation, however, you also need to know their shopping habits, values, lifestyle, and level of media and marketing access.  You need to understand these factors to assess the best way to communicate with them.

  1. Target Your Ideal Client or Customer

Once you know what they’re about, you can use this knowledge to create a list of targeted potential customers.  In the past, direct marketing was intended for the masses – a ‘try to reach as many people as you can’ type of attitude – however, the cost of mailing was getting expensive. So marketers had to change this system.

  1. Choose a Type of Mailing List

You want to ensure that you direct your campaign to your most valuable potential customers. Be careful while analyzing and selecting the list that will bring you the most success.  Generally, there are three types:  a specialty list for your target market, custom list to select consumers that meet specific needs, or a cloned mailing list to find consumers who are similar to your ideal customer.

  1. Personalize It

More people will likely read unrequested communication when it’s personalized. Think about when you have replied to direct mail and what it was that got you to read it. More than likely, the mail offering was ultra-focused on some area of your life.

  1. Make it Something to Remember

Make your personalized direct mail high-quality and enticing so they will remember it, and share it.

  1. Create Your Direct Mail

Once you have your mailing list ready, it’s time to create your message. Remember that the mail will be delivering a special message from your business to someone’s home; so make sure it’s high-quality.

At iti Direct Mail, we are experts at generating new leads with personalized direct mail, and we are affordable so you get a high return on your investment. To find out more, or to speak with one of our specialists you can visit our website at itidirectmail.com

 

 

 

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