When is the last time you received a hand-addressed envelope in the mail—not digitalized, but with actual handwriting? Whether it was a postcard or a letter, these occasions are rare, but awesome to experience; which is why hand addressed envelopes can be such an effective direct marketing tool.
Below are some good reasons to use handwritten direct mail campaigns.
There are hundreds of ways to market a business, though choosing the most effective way is a challenge and is not as easy as one would think. To effectively reach your target market it is so important that your marketing stands out from your competitors.
This is how handwritten direct mail can become your secret weapon.
One: Increases the Chance of Your Message Being Read
If you create and send direct mail, you more than likely spend a lot of time perfecting your
message, but if it just gets thrown out, all your hard work ends up at the land fill. To increase the chances of your message being read, you can hand-address your envelope and message.
Since the internet age came about, real handwriting is a thing of the past. So envelopes with handwriting stand out, and are more personal – which greatly increases the rate of your letter getting read.
Two: Shows Your Audience How Valuable They Are
When your audience gets a handwritten piece of direct mail in their mailbox, it sends a positive message of how your company feels about them. Real handwriting demonstrates that a lot of time and energy went into communicating with them.
Three: Shows You’re Willing to go Beyond What Consumers Expect
Handwritten direct mail campaigns make your company unique in the eyes of consumers, particularly if your competitors aren’t using them. Your competitors probably still rely on bulk mail, but you can show your customers that you work harder for them.
Four: Handwritten Campaigns are Economical with a Higher ROI
By using an affordable handwritten direct mail service you’re spending your marketing dollars wisely, and with letters being opened, you’ll get higher responses, which translates into a higher ROI.
Five: More Creativity
You can get creative with handwritten direct mail because you can underline key points in your message with ink; this will make it stand out more.
Six: More Personality during Holidays
To connect with your audience on a deeper level, handwritten direct mail during the holidays is perfect. You can even send out handwritten cards on their birthday, or a handwritten note about special holiday deals.
Seven: Adds Sincerity
It’s proper etiquette to send handwritten notes in certain circumstances, such as thank you notes for baby showers or weddings. So why should it be any different in the business/consumer relationship? A lot of businesses don’t think that way, so if you send your loyal customer’s handwritten thank you notes, it will add sincerity.
Now that you know these seven good reasons to use handwritten direct mail campaigns, are you ready to give it a try?
If you are, we love creating marketing collateral here at iti Direct Mail. We also know how expensive marketing can be, so we pride ourselves on making sure our services are affordable. Contact us today for a free custom quote, or check out our direct mail products and services on our website.