No matter what size or type of business you run—whether you offer products, services, or anything in between—it can only be as strong as your client base. That is, after all, why advertising came into play in the first place. While you may think that advertising is just advertising, you have to remember that there are a lot of businesses out there that are playing the same game to get your potential customer’s attention. Even if those businesses aren’t in your industry, they can still manifest as competition when your clients aren’t noticing your promotions because of the other promotions they are constantly being bombarded with. Even personalized direct mail promotions can be overwhelming when too many come at once.
How can you prevent your promotions from going unnoticed? Make them stand out above the rest!
Here are seven tips you can follow to make sure your business’s promotional marketing stands out above all of your competition.
1) Don’t print it yourself
You can make a larger impact while investing less time, money, and stress if you go through a direct mail and marketing service like ours here at iti Direct Mail. You can design low cost postcards, brochures, and flyers—you name it, we can print it—that will look professional enough to stand out in any stack of mail.
2) Personalization is key
Don’t just go generic. The way to make an impact with your future client is to reach him or her on a personal level. Try personalizing your letters and postcards so they really catch your future client’s eye.
3) Use color
You could print your promotions out in black and white, but it would be much more eye-catching if you printed them out in color! Don’t want to use colored ink? That’s fine, even printing in black and white on colored paper can make an eye-catching impression.
4) Size matters
This may seem odd, but think about the average stack of mail or flyers. A lot of the promotions and marketing printouts are the same size, which makes it a lot easier for your promotion to be missed when your potential client is sifting through a stack of mail. One way to make sure your business doesn’t get overlooked is to send out a different-sized mail piece. If it stands out of the stack due to its size or shape, then it’s a lot more likely to get looked at.
5) Change your font
Using a hand-written or more abstract font may not seem like a lot, but it can convey the idea that what’s written isn’t anywhere near as boring or redundant as it is fun and exciting. Make your business stand out by making your mail-out as fun and unique as you are.
6) Use a different type of paper
The weight and texture of the paper you print your mail-piece on can make a difference, too. Using photo paper or even printing out a custom postcard can make an impact simply because it looks and feels different than the rest. Plus, adding a little extravagance to your mail-out sends the message that this client is actually important to you—not just one in a number of other potential clients.
7) Make sure your envelope looks as good as your letter
If you want your letter to be read, you need to get your future client to notice it. If your envelope looks like junk mail, it isn’t even going to be opened. However, if your envelope looks personalized and a bit more interesting, it’s very likely the customer will open and read your letter.
The key to converting customers to your business is in getting them to notice your business. Direct mail marketing can make that happen, but you need to make sure your mail-outs stand out from the competition. Getting your potential clients to read your promotion is the best way to ensure they become your clients.