Understanding the benefits of direct mail fundraising is important to get the best results in your fundraising campaign. Direct mail advertising refers to mailing offers, promotions, and advertisements to current customers and/or other potential consumers. It often will entail a personalized sales letter, brochure, order form and prepaid envelope – the same would apply to direct mail fundraising. Personalized letters, postcards, flyers, and brochures are all used in direct mailing marketing services to advertise a wide array of products and services and could be used in that same capacity to promote a fundraising campaign.
What makes for a strong direct mail fundraising campaign? Following are a number of best practices to improve direct mail fundraising. As noted above, one of the most important things to know is how direct mail advertising actually works. Once you understand this, then it is important to understand how to maximize the impact.
Focus on audience
A key benefit of a strong direct mail fundraising campaign is the assurance that the required audience will indeed be connected to it. One of the key factors of a direct mail fundraising campaign is that a particular demographic can be targeted once you have determined who that audience is. Direct mail fundraising takes the guess work out of the process.
Take time with the fundraising letter
You want to make sure there is no guess work associated with your fundraising campaign. Take time to create a clear, concise and appealing fundraising letter. State up front what your needs are, what you are asking for, the benefits of donating, and personalize it with stories, statistics, photographs, etc. Also consider how easy the mail is to read. Use large, simple print, lighter backgrounds, or darker fonts, lots of space between lines, etc. You don’t want to make potential donors have challenges following what it is that you are asking for.
Affordability
An effective fundraising campaign needs to consider the administrative costs; the lower 
the costs, the more the funds collected are actually applied to the cause. That being said, it is important to find a cost effective direct mailing service. Either way, do some leg work and compare options, administrative costs, etc., and I think that you will find direct mail marketing to be one of the best options for fundraising. You may even be able to get some direct mail organizations to donate to the campaign and decrease your overall administrative costs even more.
Find a direct mail advertising company you can count on
Once you have decided this is the fundraising format you wish to undertake, it is important that you feel confident in your choice of a direct mail marketing company. At iti Direct Mail, we will ensure you are confident and comfortable in your decision. You will be very pleased with our commitment to the entire process of handling the printing and mailing of your direct mail fundraising campaign. At iti Direct Mail, we specialize in direct mail services tailored for small to mid-size companies, including non-profit organizations. By focusing on providing excellent service and building long-term client relationships, we have successfully built direct mail marketing programs that have created lasting success for our customer’s marketing campaigns. We offer a full service approach to direct mail marketing that includes valuable custom design, print and mail ultimately leading to an effective mail campaign. To contact our team at iti Direct Mail, phone us at (866) 558-6365 or send us a message or request a custom quote.