Using booklets as a marketing tool is one of an advertiser’s best kept secrets. It is one of the most efficient advertising techniques, although most businesses are enticed to think that digital marketing is the best tool.
Marketing experts know that booklets are making a comeback, just as businesses are beginning to realize the potential of direct-mail ads. Due to the crowded online markets, it is too challenging for businesses to stand out, so going back to print ads is proving to be a more profitable marketing technique.
Printed booklets ensure that eye-catching, useful, and targeted information is delivered to customers in a way that generates sales while branding a business. Consumers can physically touch a booklet, which makes them feel more connected to that business.
So if you’ve ever wondered if you should use them. The answer is a definitive yes! 
Along with these benefits, printed booklets are also more cost-effective because they actually increase sales in a way that can be monitored.
If you think digital marketing is best—you would be wrong
Digital marketing is easier, and when the internet became a huge phenomenon, businesses saw it as a way to reach the masses—cheaply—but, over time, things such as internet scams, identity theft, and phishing attacks, have taken a toll on the credibility of digital marketing. As a result, the success of electronic ads and emails is dwindling and losing its effectiveness. The public is suspicious and hesitant to click on advertising links. As well, people see so many of them when they surf the net that they don’t even notice the majority of ads anyways.
Did print ads ever totally go out of style?
When you analyze marketing tools, digital marketing never took over print marketing 100 percent. Local restaurants and small business have continually used direct mail and print ads for walk-in customers.
How often have you gone to a new restaurant and picked up their menu or brochure on the way out? You know you can look it up on the internet, but sometimes it’s just easier to physically look at something, and put it in your glove compartment or on your fridge. Large companies are starting to realize this, and are going back to print advertising.
The benefits of using booklets for marketing
There are many benefits to using booklets for business marketing, including:
1) Branding. Marketing booklets containing expert advice establishes the credibility of your business and makes it recognizable and trustworthy in the industry. Without trust and credibility you have no customers—or sales.
2) Value. A professionally crafted booklet ad value because it educates and inspires your consumers. Every time they receive a booklet full of content they want to read, it reinforces your credibility in the industry.
3) Showcases business information. When booklets highlight a business’s products and services, consumers can figure out which product is best suited to their situation. A few advertisements, together with coupons, can entice them to buy—and having the company brand and contact information featured on every page embeds the information in their memory.
One marketing booklet can accomplish a lot, and that is precisely why booklets are so good for business. If you want your business to reap the benefits of printed marketing booklets, check out the products and services on our website (www.letterprinting.net)