Category: Business Card Design

Running a business, and marketing it, can be tough. One of the best tools you have to get new clients and to brand your business is your company’s business card. By following these 10 tips for designing effective business cards, you’ll make your life a whole lot easier.

Take your blank business card and turn it into a marketing machine.

Have a clear goal

Your company’s business card conveys multiple messages. You can use it as a quick way to give out your contact information, but it is also an effective marketing tool. Before designing your business card, identify what you want it to achieve.

Include all important information

Do not make the mistake of leaving out important information. Potential and existing clients want to know all the ways they can contact you. Cover all of your company’s best communication bases, and don’t forget to include social media links.

Include a personal photo

Networking events are one of the best places to hand out your business card. When a lot of people are exchanging contact information, it’s easy to mix up faces with names. If your photo is on it, those who received your business cards will remember you a lot easier.

Use the back of your business card

You want to use all the space available so your card reaches its fullest potential, and this includes not wasting the back of the card.

You can use the back to add extras, such as your photograph, a map to your business, a special offer, or a coupon.

Be creative

If you want your company business card to stand out, put some thought into how you can make it unique. It needs to reflect the perfect combination of your business’s industry and your personality.

Use high quality paper

Sometimes your business card is the first impression people get of you and your business. You don’t want to look unprofessional with low quality paper. As well, sometimes people write identifiers on business cards, and if you use low-quality paper they can’t.

Brand your business

Be clear and concise about what your business does. You can use your tagline or another company slogan or phrase. Make sure your logo is on your business card too. Keep the writing short, simple, and effective—make sure it conveys what you need them to know. Potential clients have to know exactly what your services are.

Proofread your business card

Check for typos and grammar errors; remember that this is your chance to make a first impression—you want it to be a positive one.

Include bragging rights

Don’t be shy about bragging a little about your affiliations and qualifications.

Watch your font size

Stay away from font sizes that are less than 10. You want to make sure people can read it without using a magnifying glass.

If you want your business to reap all the benefits that an effective business card offers, then check out our business card design and print services at iti Direct Mail today.

Image courtesy of pakorn at FreeDigitalPhotos.net

Business Cards. You can make them out of paper, or, to be creative, you can make them out of wood, metal or plastic; but that’s probably overkill. What matters is an eye-catching design, perhaps a memorable slogan, and that it conveys the image of your business that you want to put in your client’s mind. We at iti Direct Mail believe that a good quality, traditional paper business card says it best for most businesses with perhaps a little something exciting to give it some staying power.

First impressions

You are not just giving out contact information when you give a business card to someone. You are giving them a first impression. Unlike first impressions, a business card is not gone in a fleeting memory. At least you hope it won’t be. At iti Direct Mail we can help you find a business card that will stand up for your business; having a good business card design is essential.

Quality matters

The first thing you need is a good quality card. Professionally printed cards, on good quality paper, are not that expensive. The first impression that you send should not be ‘slapdash’, ‘cheap’, ‘in a hurry’, or ‘ordinary’. And, it most definitely should not be ‘temporary’.

Creativity counts

A good design is eye-catching, creative and memorable, and it is reflective of your personality and that of your business. And, be assured that our professional designers at iti Direct Mail will not design a boring business card. You don’t want to have a design that does not reflect the type of business that you do, because then you will give the wrong impression.

We still need business cards

Nowadays, smartphones may be able to exchange contact information, but as people, we are not there yet. A business card is still important in the digital age. As people, we are tangible. We want something in our hand to see and feel. It makes a greater impression. Phones or computers can exchange information that the human user never sees. We may know it is there, but we do not connect to it. Handing out a business card lets people connect to you.

A powerful tool

Business cards are inexpensive but powerful marketing tools. Just having one is essential. It provides people with the necessary information to remember you and contact you. But, it does more than that. It sends an unconscious message. The fonts you choose, the colors, the graphics: they all say something to the receiver. Make sure that you have a well-designed card where the designer has put conscious thought into that what that message says. At iti Direct Mail, we have people who can help you with that. Call us, and don’t leave your first impression to chance.