Category: Direct Marketing

7 Real Estate Direct Marketing Tips to Boost Response Rates

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Real estate direct mail marketing is an affordable and effective way to get noticed, leading to more leads and opportunities for sales.  Here are some real estate direct marketing tips to boost response rates for a better ROI.

1.  Experiment with Real Estate Letters Versus Postcards

Should you use letters or postcards to conduct a real estate direct mail campaign? Answering this question is one of your first steps before launching your campaign.

Unfortunately, one way or the other isn’t ideal for all campaigns, so you may have to experiment. A postcard may work best for specific properties for sale but won’t be as effective if you have more information to share.

2.  Use a Simple Message with Clear Benefits

If you only use one tip from this, make sure it’s this one. This key takeaway is vital for direct mail marketing campaigns. Your marketing message has to be simple enough so readers can see the benefits right away. They probably will not spend more than five seconds reading your message.

Answer these two questions quickly: What are you offering them and what are the benefits?

Real Estate Direct Marketing

3.  Tell Your Readers What to do Next

When it comes to real estate direct marketing your message should steer them to the next step. Perhaps you want them to contact you to find out more information about a listing or list their home with you if they are looking to sell. Make it clear.

4.  Don’t Ever Make Guarantees

Never guarantee that a property will be available or that they will get a specific amount of money for their property. If your campaign involves a mortgage special make sure you follow the guidelines of the Consumer Financial Protection Bureau and the FTC.

Although you can explain the benefits of a special mortgage, never tell people they will be automatically approved.

5.  Guide Your Readers to a Specific Section on Your Website

When using direct mail you don’t always have the space you need on your mail piece to communicate all of the relevant information regarding your products and services, especially if you’re using a postcard. This is why you need to send readers to a specific page on your website. Make sure the webpage is both informative and relevant to your message.

6.  Establish a Direct Mail Control and Try to Beat it

Control in direct mail marketing is the first piece of mail you create that makes a profit. It is a prototype of sorts. Measure your response rate and ROI for this control; and then try to beat it.

You can do this by changing one element at a time.

7.  Learn From the Real Estate Direct Marketing Experience of Others

We mentioned at the beginning of this blog that direct mail marketing is affordable and can get you noticed and help you find more leads. Learn from others with marketing experience.

At iti Direct Mail, we know how important affordability and looking professional is to the real estate industry. We are your one-stop shop and solution for direct mail services. To find out how to put these real estate direct marketing tips to boost response rates to work for you, check out our direct mail services on our website and get a quote for custom services.

Mortgage Marketing with Direct Mail: Two Powerful Techniques

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Real estate has always been a strong investment for people to make. In 2014, there were over 133 million homes for sale in the US. With so many homes on the market for sale, a mortgage company will want to ensure their company is the one people are using for home mortgages. Mortgage companies need to successfully market their services to clients in order to remain viable in the real estate business. While a lot of companies use the internet and social media for marketing, many mortgage and insurance companies are also making a return to traditional direct mail marketing. Here are two ways direct mail marketing can help a mortgage company.

 

First Technique – Focus on the Mortgage Company’s Services

 

Direct mail marketing can help a mortgage company, particularly because direct mail Mortage_Marketting
marketing can be customized for what the mortgage company needs. For example, a mortgage company could feature photos of the styles of homes they usually sell. The direct mail marketing could include relevant data, like the percentage of approved mortgage applications the mortgage company has had, in an eye-catching visual graphic. The mortgage company can choose from a variety of direct mail marketing solutions from a customized letter to a large visual postcard. The mortgage company can work with a professional from our direct mail marketing team at iti Direct Mail to ensure a successful direct mail marketing campaign, customization for the client, means success will occur for the mortgage company.

 

Depending on the current markets a mortgage company should use direct mail marketing techniques to market their services to either home buyers or home sellers.

 

Second Technique – Add Personalized Touches to the Direct Mail Marketing Campaign 

 

Some direct marketing mail gets thrown out by customers because it looks like junk mail. A great direct mail marketing company, however, can make a mail marketing campaign looks just like any other personal mail so it’s less likely to be discarded. These personalized touches can include things like having a hand addressed envelope for a marketing letter be in a handwritten font in blue or black ink. Or by using authentic peel and stick postage stamps, as compared to postage imprints that other mail marketing services may use, which most people will visually associate with junk mail. When people see a hand written envelope addressed to them personally, with real postage, they will be more likely to open the sales letter and read the contents inside.

 

Direct mail marketing can help successfully advertise mortgage services to potential clients by focusing on two main techniques. First the marketing company works with the mortgage agency to focus on the professional services it offers through graphics, statistics, and personalized touches. Second, the direct mail marketing adds a personalized, but still professional touch to the marketing campaign so it does not look like standard junk mail that people throw out. By knowing the company and knowing the client base, direct mail marketing companies like iti Direct Mail can help your business succeed in its marketing efforts.

Direct Mail Marketing Ideas for Non-Profit Fundraising Events

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Nonprofits rely on the generosity of their community and local government, as well as the broader government to provide funding in the form of grants and donations. Sometimes it can take a lot of legwork to drum up the interest you need to see a positive cash flow. Here are some non profit direct mail ideas that will help you reach potential donors.

Develop a solid mailing list

Word of mouth is one of the best ways to develop a successful mailing list. You want people that you know will give to a charitable organization, and sometimes that is best achieved by speaking to people you already know. Networking is a great way to get in touch with like-minded people and increase your chances of making a mailing list that really converts.

Do something different

Consider using direct mail to send something eye-catching to potential supporters of your cause. A regular old flyer may not be the best way to go, but a postcard mailer, magnets and even bookmarks are far more useful than for just a quick read. If you send your contact list something that serves a purpose, it will remain in their home as a useful reminder, long after the recycling hits the curb.

Be informative

Provide lots of information in your mailer, without being overwhelming. This can be achieved by cleverly arranging the flow ofDirect Mail Marketing information through a layout design, as well as choosing an appealing font. Provide simple contact information, and what your organization is all about (your message), as well as what people can do to help.

Be fun

Newsletters are a great alternative to typical direct mail. It helps provide direct and indirect information to your contact list, without being preachy or demanding. A newsletter can include relevant anecdotes, quotes, jokes and important dates, in an enjoyable format. The newsletters also give you the opportunity to send regularly and ongoing literature to your contact list, which is an important part of forging a relationship with potential donors.

Be eye-catching

If you have an important fundraising event coming up, sending out direct mail specifically to promote it is important. If you use newsletters, you can mention the event repeatedly, leading up to the date, but a dedicated advertisement is also necessary. Make it pop, make it informative and be sure it is easily identifiable from any other mail you may send out.

Raising funds can be difficult, especially in times of financial hardship that often affect entire states or the country, at the same time. It’s important that whatever efforts you make aren’t wasted on customers that aren’t likely to support your cause. Maximize your efforts be reaching out to a target audience that wants to support you. Once you hone your mailing list down, you can be sure that your direct mail marketing plans will help drum up funding and spread the word about any fundraising events you may be planning. If your non-profit organization needs help with direct mail marketing for fundraising, contact iti Direct Mail now.