Great Tips for Finding A Reliable Handwritten Font Service

Great Tips for Finding A Reliable Handwritten Font Service

The point of sending any letter is to have the receiver of the letter open it! The reality of the matter is however, that the average person can receive around a dozen letters a day from unknown senders, so these letters get tossed out. If you are sending out quality information to market your business or reach a specific client, but you’re experiencing the problem where your letters are getting lumped together with different kinds of “junk mail,” then it’s time to find a reliable handwritten font service. A handwritten font service is going to help your business and your mail stand out so that your letters are opened, and you can reach your future clients! Read more to find out the three things that your reliable handwritten font service should offer!

A Wide Variety of Fonts to Choose From

The first and most obvious thing to consider when choosing a handwritten font service is how many different fonts they have. A reliable service will spend time accumulating fonts to offer a wider variety to businesses. If a business offers multiple fonts, you will be able to go through some trial and error when choosing the right font for your envelope. You will know your strategy is working when that phone starts to ring bringing increased sales.

Handwritten Fonts at No Additional Charge 

An established handwritten font service is going to be able to offer this service at no additional cost. Reaching potential clients has never been easier now that this service is as affordable as basic type fonts. In addition, you should consider sending out mail that is both in a handwritten font and printed in color. This will catch the eye of your recipients and ensure that you envelope stands out against other mail that they will be receiving.

An Option for You to Create Your Own Font

It would be great to actually be able to personally write out every letter you send. However, this is not scalable for most marketing teams. A great alternative that is sure to make your mail get opened is to create your own handwritten font. This option to create your own font may come with an additional charge, but it is well worth it. This font can be used to add a personal touch that your recipients will be able to respond to more easily.

Start Making Sales with the Help of a Handwritten Font Service

Now you know the top three things to look for when finding a reliable handwritten font service. This handwritten font service should already be established as you will want to forge a lasting relationship with them. The key things they should offer are a wide variety of fonts, reasonable prices and the option to create your own personal handwritten font. It may seem small to just change the font on an envelope, but it could mean the difference between your message being tossed in the trash or actually read. 

We hope that this article gives you the confidence to switch over to handwritten fonts for your marketing needs. If you ever have any questions or are unsure of how to get started, feel free to contact us. We will always be happy to help you out.

Take Out the Trash: These Direct Mail Marketing Ideas Can Help Your Direct Mail Not Look Like Junk

Take Out the Trash: These Direct Mail Marketing Ideas Can Help Your Direct Mail Not Look Like Junk

Only four out of ten people look forward to checking their mail. As if that wasn’t frightening enough news, 51% of people regard mail advertisements and fliers in a negative light, tossing the ads straight into the trash. You’ve put a ton of time and effort into your direct mail marketing campaign, and you deserve to reach your audience.

Keep reading to learn some essential direct mail marketing ideas that can help you increase sales, reach a wider audience, and save money!

Target the Right Customers

In general, it’s bad practice to send direct mail to your entire audience. Instead, you’ll want to narrow your selection a bit. Focus on the customers that generate the most business for your company. You can also target those who specifically respond to your mail. During your next campaign, send along a coupon or a discount code that’s exclusive to your direct marketing efforts. You’ll have a better sense of who reads your mail and who you should stop sending mail to.

Avoid Using Certain Buzzwords

When was the last time you opened a piece of mail with ‘URGENT’ written in bright, bold lettering? It’s probably been a while, as such an inclusion is a dead giveaway that the mail is spam. Of course, your mail is important. And of course, you want your audience to read what you’re sending them. But the only way to counteract junk mail is to stop sabotaging your mail campaigns with certain words.

Avoid these words and phrases on the front of your envelopes:

  • Urgent
  • Open now
  • Important
  • Cheap
  • Once in a lifetime
  • Opportunity
  • Exclusive
  • Free

Interestingly, these terms are trigger words that email filters use to get rid of spam emails. Take the same approach to your mailing efforts and you’ll likely notice a bigger and better reception. Instead, think about how you can use an eye-catching design to attract customers’ eyes. Spam words may work for an instant, but they’re almost guaranteed to get tossed in the garbage.

Partner with an Agency

Even if you feel as though you have a good grasp of your marketing campaign, it never hurts to assess the costs of finding professional marketing assistance. While it may seem as though partnering with a direct mail marketing agency is a big expenditure, the right agency can help you make back that money…and then some! A consulting agency will use data-driven measures to look at your campaign’s biggest strengths and provide tips on where you could make improvements. They’ll also teach you how to better target your ideal customer, thus improving the efficiency of your overall operations.

From Trash to Treasure: Use These Direct Mail Marketing Ideas and Avoid the Trash Can

These direct mail marketing ideas should keep your awesome new campaign where it belongs: in your customers’ hands! Give them a shot and watch the business pour in.

For more direct mail marketing ideas, or to learn how we can help you grow your business, make sure to get in touch today! We can’t wait to hear from you!

3 Design Elements to Create Engaging Direct Mail Offers

Direct mail may be a bit old fashioned, but it’s certainly not dead. On the other hand, you can’t just send out a ton of junk mail fliers and expect to get a great ROI. Instead, you’ll need to be a bit more thoughtful about your design. If you’re looking to make sure that your direct mail campaign is a success, then read on and we’ll show you three crucial design elements to help you get ahead.

3 Design Elements to Create Engaging Direct Mail Offers

1. Plan Ahead

You’ll need your piece to stick out from the rest without being obnoxious. The fact of the matter is that if your mail doesn’t make it out of the envelope, you’re not going to be able to get there. There are a wide range of gimmicks used, but a direct and simple message is often the best route. From there, it’s all about the graphic design of the mail inside the envelope. For most small businesses using an outsourced professional designer is the way to go.

The basics are the same, regardless of the company: it needs to be clearly organized, with proper headlines, and draw the eye along through the entirety of the flyer or brochure. Contact details should also be clear, allowing the prospective lead to call in as soon as they’re done reading the flyer if it’s something they’re interested in. You only get one chance to make a first impression, so make it count.

2. Keep Typefaces Simple

As cute as it is to toss out Papyrus and Comic Sans, or even just mix up a bunch of different fonts, you want to avoid it. It’s one of the major pitfalls of amateur graphic design. While multiple fonts isn’t necessarily a bad thing, you need to be consistent. Since most direct mail will consist of only a single page flyer… just stick with the general rule of only using two fonts for your design unless you have a professional advice otherwise.

3. Focus on the Copy

Attractive pictures are great. They should be included if your business lends themselves well to them. But the purpose of these pictures is to draw the eye, not to make the sale. It’s your advertising copy that helps push things along and it should appeal to the reader. A highly attractive flyer that tells the potential customer nothing is worse than useless: it’s just junk mail.

Depending on the format of your mail you may want a longer sales-letter form or short snippets that show off the features of your business. Either way is fine as long as you ensure that you’ve got great copy to back up your strategy. The best part? Great copy can be used time and time again. If you invest in an outside writer, then you’ll be able to get increasing returns for a one-time price.

Get Your Direct Mail Campaign Going!

Direct mail is still an effective way to reach out to customers, especially if your target audience isn’t particularly internet savvy. You’ll need to do a bit of work to ensure a good return, however. Your mailers are there to hook customers, even the best copy and graphic design still need to be backed by excellent salespeople. On the other hand, you’ll never know if you don’t try. Why not see if our services are right for you?