Everything You Need to Know About Creating a Business Information Brochure

Everything You Need to Know About Creating a Business Information BrochureThe average small business spends around $400 a month on marketing. Choosing the right marketing methods is not nearly as easy as you may think. One of the biggest misconceptions most business owners have is that print marketing is ineffective. While digital advertising is by far the most popular marketing method, passing out an appealing brochure can also be effective. Most new business owners like to produce information brochures to hand out to consumers. These brochures generally detail the products or services a business offers and give the reader background on the experience a company has. Read below to find out more on how to design a great information brochure for your business.


Your Information Brochure Should Include a Great Headline

The first thing a person will notice about your information flyer is the headline on the outside. This is why you must work on creating a title which is engaging and informative. Some business owners make the mistake of simply putting their company name on the outside of their brochure. Often, this will fail to grab a person’s attention. Your headline needs to encapsulate what you are offering the reader. Letting all the members of your team weigh in on this important decision can help you find the right fit.


Don’t Forget to Include Basic Information

One of the biggest mistakes most business owners make when designing an information brochure is forgetting to add basic information. In some cases, a business owner will get so involved in how their brochure looks, they forget to provide contact information to the reader. Failing to put this basic information in your brochure will make it difficult for a reader to reach out to your company. Before having your brochure printed, you need to let a few people read over it to ensure these mistakes have not been made.


Too Much Information Can Overwhelm the Reader

While you want to include a great deal of information about your company in a brochure, you need to avoid overdoing it. Listing too much information in the brochure can overwhelm and even confuse the reader. Leaving a few things out of the brochure gives the reader more of a reason to reach out to you via phone or email. Usually, allowing a content writer to develop the text in your brochure is a good idea. These professionals can capture your company’s voice and inform the reader with ease.


An Effective Call to Action

Moving the reader of your brochure further down your sales funnel should be priority number one. The best way to do this is by including an effective call to action. In essence, a call to action is a conclusion paragraph providing readers with information about what action you want them to take next. Generally, a call to action will encourage the reader to call your company or reach out via social media.


Finding the Right Brochure Printing Professionals

While there are many software programs allowing you to print your own brochures, they can be confusing to use. Instead of producing a less than stellar information brochure due to your lack of experience, you should let professionals handle this work for you. Are you looking for a reputable brochure printer? If so, be sure to contact us to find out more about the affordable products and services we offer.

How to Write an Effective Direct Mail Sales Letter

How to Write an Effective Direct Mail Sales LetterAround 54% of consumers want to receive mail from brands they like. Learn how to write a direct mail letter that consumers respond to. A good direct mail sales letter will boost your business. About 56% of consumers who respond to direct mail letter visit a business’s website or physical location. More traffic means more of a chance at making sales. Here’s what you need to know about how to write a marketing letter:


Start with a Strong Opening

Effective direct mail letters draw in the reader from the first sentence. Your first sentence should be attention-grabbing and concise. State your offer as clearly and immediately as possible in the letter. If possible, personalize the salutations. This makes direct mail letters appear more approachable and connected to consumers. For instance, if you’re selling a product for pets, start off your letter with something like, “Dear Proud Fur Baby Parent.”


Be Clear and Concise

The best direct mail letter examples are easy to read. They use conversational language that anyone can understand. Don’t use fluff to bulk up the body of your letter. Describe the benefits, features, and details of your product or service. More reading means more work for the reader. A good rule of thumb is to write how most people speak. If possible, avoid using long sentences to describe your product or service. Shorter sentences are more readable and easier to digest. Whatever you do, don’t make your sentences sound choppy or fragmented. Ideally, your direct mail sales letter will be one page long. If it’s 2 pages, break up the last sentence between pages. This encourages the reader to go to the second page.


Cater to Your Audience

Your direct marketing letter should be written with your audience’s needs in mind. Chances are, your audience is made up of leads. Explain how your product or service will make their lives better. Make a “no risk” offer that benefits your audience. You can offer free information, free brochures, free trials, tutorials, samples, or more. The key is to entice the audience to respond.


Call to Action (CTA) and Response

A CTA is a statement that prompts the reader to take a specific action. Usually, the CTA is a way of getting readers to respond to your letter. For instance, a popular CTA is encouraging readers to call your business’s phone. Another popular CTA is telling readers to book an appointment or send an e-mail. Your CTA should be at the end of the letter. Make the response directions easy to follow.


Use Postscript (P. S.) Wisely

Numerous case studies have proven that many readers immediately go to the P. S. section when they first look at a letter. Restate your objective/proposition under the P. S. section. That way, if a person only reads the P. S., they’ll still get the gist of your letter.


Write a Direct Marketing Letter Your Audience Loves

Response rates for direct mail letters are 10 to 30 times higher than response rates to marketing e-mails. If your direct mail letter is good, you’ll get the response you’re looking for. Around 60% of consumers remember direct mail letters that appeal to their emotions. Use the emotional effect to your advantage. Invest in your success and learn more about direct mail marketing. The results will make you happy.

How a Handwritten Letter can Skyrocket Your Business

Letter Printing

When was the last time you received a handwritten letter? And I’m not talking about the last birthday card from your grandmother. Even though emails and texts are the preferred way to communicate, there’s still a place for handwritten letters in the business world.  In fact, some hiring execs say they won’t hire a new employee if they don’t follow up the interview with a handwritten note, no matter how impressive they were in person. Writing a handwritten letter shows your customers that you care and builds client relationships like no other. Learn more about the business benefits here!

Stand Out in the Crowd

What’s the first thing you do when you get to the office? You open your emails, right? Did you know that 269 billion emails are sent globally every day? That’s a lot of emails to sort through. On average, employees get about 90 emails a day. Why not stand out and send a handwritten letter in the mail? That way you know for sure it didn’t end up in the spam folder. And what about the U.S. mail? A handwritten address on an envelope definitely stands out.


Increase Loyalty

One online printing company sends a handwritten note and a sucker with every pack of cards that is ordered. You better believe their customers are loyal to them. Just the fact that they take the time to send something personal makes a big difference. Especially in a world where face to face communication is becoming rarer.

Strengthen Your Brand

These days it’s all about branding. How do you want business to be perceived? Are you a brand who wants to connect with your target audience? Handwritten letters are a great way to boost the image of your company. It shows that you’re willing to take the time to reach out to each customer individually to tell them their business is important to you.

Great Customer Service

Customer service is a big deal. Every year American companies lose $62 billion due to bad customer service. And did you know that good customer service can increase your sales by up to 95%?  This happens when you retain buyers and get them to tell their friends about their positive experience. Good customer service goes a long way. People like to be noticed, thanked, and taken care of. Do all three of these for your audience by sending handwritten notes.

Where to Start

It may feel a little out of your comfort zone to start sending handwritten notes, but here are some places you can start:

  • Thank you notes to long-time customers
  • Holiday greetings
  • Promotions and special discounts
  • Special occasions such as a wedding, anniversary, or birthday
  • Thank you for a lunch or meeting

When writing your handwritten letters, be sure to be sincere, personal (yet professional), and brief. No need to write pages and pages. Just a short, thoughtful note will do the trick.


Handwritten Letters Make All the Difference

Whether you’re a photographer who wants to congratulate the newlywed couple you’re shooting or an up and coming online boutique who wants to retain their customer base, handwritten letters will make a difference in your business. Let’s work together to make your business stand out. Give us a call and we’ll get started on the perfect strategies for your company.