5 Clever Ways to Elevate Your Advertising with Direct Mail Printing

Print continues to thrive and should be a part of any marketer’s arsenal. Have you incorporated a print campaign into your business’s marketing strategy yet? There are a few options to consider to get you started. Let us look into the different types of direct mail printing and how they will make your business stand out…and be remembered.


1.  Good Ol’ Fashioned Letter

If you’re looking for a more traditional method to get your message across, a letter is ideal. This is also one of the more personal options, allowing you to create a closer connection with your prospect or customer. Letters also enable you to include more content than possible in a different medium.

The envelope your letter is enclosed in also provides another way to grab attention. It should compel your target audience to open your letter. Using a colorful envelope will allow your content to stand apart from junk mail.


2.  Save Costs with a Self-Mailer

A self-mailer helps you save money on envelope costs since these are typically folded, using an adhesive tab to keep it closed. Like the letter, a self-mailer enables you to go into detail about your products or company to encourage your audience to get in touch. You can make these more eye-catching by using imagery with bold colors to make an impression.


3. Rewards Program Mailers

Your loyal customers can be your greatest advocates. Use your direct mail campaigns to reward them. This can be a coupon for a percentage off your products or services or a free pass to an upcoming event. This shows your customers that you value them and encourages them to continue to do business with you.


4. Newsletters to Keep Your Audience Up to Date

Do you have a new product coming up? Perhaps you have an event planned, such as a user’s conference? You can use your direct mail campaigns to let those on your list know the news first.

Why choose to mail your newsletters? It is additional insurance that your content will be read. Many emails don’t get read. However, by mailing your newsletter content directly to prospects, they can read it on their own time.

Do not forget incentives to encourage them to keep reading, whether that is an access code to valuable content on your website, or an invite to a free event, such as a webinar. This cross-promotion will help you lead readers to your website and increases conversions.


5. Say It Succinctly with a Postcard

Looking to make a big impact in just a few words? A postcard will help you do just that. Use a heavy card stock that will stand out from other mail, and imagery that pops. If you choose this method, you should also have a defined message and a clear call to action.

This is a great way to close a lead. For example, if a prospect recently downloaded a white paper on a specific service, the CTA on your postcard could be a free demo on the service or product they had previously shown interest in.


Reaping the Benefits of Direct Mail Printing

As you can see there are various ways direct mail campaigns can help take your advertising to a new level. Are you ready to elevate your direct mail printing? We can help. Get in touch with us today.

3 Easy and Inexpensive Marketing Ideas for a Small Business

We all know that marketing is important to help our businesses grow, but we do not always have the funds to pull off our dream marketing strategy. Did you know there are some inexpensive marketing ideas for a small business that can work to build your brand, pull in more traffic, and increase your revenue? There are so many ways that you can help to draw in customers without spending a fortune. Keep reading for our guide on three easy and inexpensive marketing ideas for small businesses.


1. Direct Mail

You might think that we are crazy by putting direct mail on our inexpensive advertising ideas list, but it can be a great way to gain new business if done properly. Direct mail marketing is when you mail product updates, upcoming promotions, or any other news to your clients right to their doorsteps.

The way to make the most out of your marketing budget is by spending it on something that works. Clients know junk mail when they get it. Instead, you need to tailor your direct mail by mailing out personalized letters. Doing this will make it so that people will not throw out your direct mail and you will have a better chance to reach them. Check out our direct mail consulting and see how we can help your company grow.


2. Content Marketing

Content marketing on the internet is one of the most inexpensive marketing types out there. That is because you will not need to spend any money on it. As long as you can come up with some compelling and engaging content that your target audience will enjoy, then you are set. How do you achieve that? Focus on what your target audience would want to read and make content centered around that. Doing some research on SEO and backlinks can even help you draw in more organic traffic.


3. Social Media Ads

Social media is going to become your best friend if you are looking for a way to promote budget ads for your business. If you have a small marketing budget, then you can run actual social media ads, which will help you draw in clients. Ads on Facebook, Instagram, or Twitter, might not cost as much as you would think. Yet, if you’re looking for the free route, then you can run your own social media ad campaigns. Running your own ad campaigns is going to be free, but it is also going to be more work on your end.


Use These Easy and Inexpensive Marketing Ideas for a Small Business

There are so many easy and inexpensive marketing ideas for a small business that you do not need to have a large budget dedicated to marketing to succeed. Companies with smaller budgets can still be successful and boost their sales through different marketing methods.

If you are looking for one of the easiest, and most affordable ways to reach your audience, then we’ve you covered. Whether you need personalized letters,  postcards, business cards, brochures, or more, you can request a custom quote from us today! We can even create items not listed above or on our site, so be sure to let us know what project you have in mind.

Show Them You Care with Handwritten Fonts

Connecting with customers is front of mind for any business. And it should be priority number one – it is the number one driver of product or services sales. Customers often say that personalization affects their purchase decision.

There are many ways for companies to personalize their products. This ultimately shows their customers they care about them. But one of the best ways is by using handwritten fonts on personal letters. Read on to see how your business can use handwritten fonts to create customer connections.


Handwritten Fonts in Brand Design

The uniqueness of a handwritten font can build your brand image. It can also convey a feeling or message to your customer. Several successful brands have cultivated a following using unique images and lettering. Custom lettering can signal many emotions: happiness, quirkiness, or boldness. Depending on the mood and message you would like to convey, handwritten fonts can help. Handwritten fonts can also attract customers to your brand over others. This makes your business more competitive. Over the long-term, it can produce brand loyalty.

Your business should try to be consistent across social media platforms. This is one of the added benefits of using consistently written fonts. This is another way to build your brand and convey messages to the customer, for small and large businesses alike. Customers are craving personalized attention these days. Personal letters with handwritten fonts can be the engagement that your business needs.


Multitude of Uses

Let’s face it – businesses need to use many tactics to reach their target customer. Some of the ways your business can take personalization to the next level include:

  • Using different print layouts on personal letters. This enables your business to showcase creativity and communicate clearly with each customer. It can also separate your letters from other mail your customer is receiving.
  • Transferring handwritten fonts onto brand merchandise. Customers are often looking to connect with your brand. Increasing opportunities and touch points can help your bottom line.
  • Using custom lettering on your website. This is an especially economical way for small businesses to market themselves. The internet is a great way to build brand awareness.

Your business can also use personal letters, calligraphy, and handwritten fonts to promote. Handwritten fonts can bring up good memories that customers connect with and can lead to a sale. Good memories can also generate customer loyalty.

Promoting a product or service using personalized letters is remarkably effective. Standardized versions of the same advertisement usually get less response. Businesses can easily market using handwritten envelopes and handwritten direct mail campaigns. Most of all, building a brand image and using personalized letters can help your company connect with your customer. There simply is no better way to build that customer relationship.


Building Customer Connection

Building customer connections is a highly personal endeavor. This is because each business targets different customers. Shouldn’t your business’ promotional materials reflect that?

For information on custom letter production, visit iti Direct Mail. There you will learn more about our letter inserting services and handwritten fonts.