Need Economical Marketing for Small Businesses? Get 6 Ideas Here

As a small business, around 7-8% of your gross profit should be spent on marketing. But when you’re starting out and money’s tight, you need to get creative and look into some inexpensive or free marketing ideas. Are you running out of things to post on Facebook? Whatever happened to print ads, anyways? Let’s check out 6 tips for economical marketing for small businesses.

Marketing

1. Stun on Social Media

There’s nothing that costs less than free, so social media’s a great and inexpensive tool to stash in your marketing belt. Research which social media platforms are popular with your company’s target market. Don’t just stick to one — choose 2 or 3 channels that are most relevant to your business and use them to showcase your products, services, sales, and coupons.

2. Give ‘Em a Greeting Card

With all the mass marketing around today, the personal touch has become rare and valuable. Get greeting cards printed with your business name and logo and send these out wherever possible. To make them even more personal, go for a handwritten note. Thank-you notes are especially appreciated and will boost your company’s reputation.

3. Go Mad for Magnets

Who doesn’t love magnets? Magnets are practical, which means they’re far more likely to be kept by your clients and stored on a fridge. Your magnet could be used to hold up the kids’ artwork, a shopping list, or the phone bill. But whatever its use, it’ll be a daily reminder for customers to bring you their business next time they need your services.

4. Partner Up with a Guest Post

Guest posts are another free advertising tool. Partner up with another business in your field and write a guest blog for them. Look for a popular company that gets a lot of traffic to their website. That way, you’ll have a potentially huge influx of their customers to your website — kerching!

5. Be Practical with Pens

Pens are another inexpensive way to promote your business. Again, pens are practical and tend to go around; it’s very unlikely they’ll get thrown away. Opt for the best quality pen you can afford, and use a cool logo design or slogan to make it pop.

6. Use Custom Calendars

Finally, calendars are a great and economical free gift to give your customers and prospects. Everyone likes to feel they’re getting something for nothing, and calendars come in handy in every home and business out there. Make sure your calendar is designed to perfection; the better it looks, the more prominent it’ll be. Another tip is to include coupons applicable to each month. That way, your calendar is likely to be kept, displayed, and utilized.

Use Economical Marketing for Small Businesses

When it comes to the advertising budget, small businesses need to think outside the box and consider some cost-effective marketing ideas. What kind of economical marketing for small businesses is out there? Social media and guest blogging are both free ways to get noticed by prospects and potential clients. But traditional marketing is still a serious advertising tool. Physical products like greeting cards, magnets, and calendars all give a sense of value for money and promote goodwill. Do you want to look for some inexpensive products to add to your advertising arsenal? Then check out our store today.

What to Look for in a Custom Postcard Printing Company

In this digital age of emails, text messages, and Instagram DMs, sometimes it’s nice to receive a physical message from someone. A great way to do that is by sending a custom postcard. Believe it or not, making a custom postcard for a friend or loved one is easy, you just need to know what to look for. Postcards are also a great way to advertise. Emails can be deleted without reading a word, but a well-made creative postcard can grab a customer’s attention immediately. So show someone you really care, take your company to the next level, or invite your friends to something important in a creative way. Read on and we’ll go over what to look for in a custom postcard printing company.

What to Look for in a Custom Postcard Printing Company

Price

This is especially important if you’re using custom postcards for an advertising campaign since you’ll be sending out a lot of them. Many companies will allow you to view a cost quote before you even start the process of designing the postcard. Cost is generally based on the number of postcards you need, the location, and the design type. Make sure you visit a few different company websites to get a general idea of how much your postcards will cost before you commit to a certain company. While it’s important to have a quality printing company, make sure that the costs are fair for the quality that you’re receiving.

 

Turnaround Time

It’s important to compare turnaround times for different custom printing companies. If you’re not in a rush, you can often save money by sacrificing turnaround time. However, if you need to get your postcards out in a timely manner, make sure you check turnaround times. There’s nothing worse than paying for an order, only to realize that the sale you’re advertising will be over by the time the postcards get into your customers’ hands. A good custom postcard printing company will allow different turnaround options without sacrificing quality. Whether you need them in a week or a month, a quality company will get those postcards into your hands quickly and efficiently.

 

Design Options

It’s also important to look at the different design options the companies offer. If you have your own graphic designer, you can save a lot of money by designing everything yourself and simply having them print the postcards for you. If you need help with the design of your postcards, you’re going to want to specifically look for a company that specializes in design as well as printing. You could have high-quality postcards that come out quickly, but if the postcards don’t grab your customer’s attention, they’re basically useless.

 

Choosing Your Custom Postcard Printing Company

Once you’ve compared the various options listed above, you’ll have to make a decision. As we said, it’s important to explore your options, but we hope you’ll choose us after doing your research. In addition to custom postcard printing, we offer a variety of other services. This includes putting together a mailing list to get those beautiful postcards into the right hands.

Snail Mail Marketing: Why Print Advertising Matters in The Email Era

Snail Mail Marketing: Why Print Advertising Matters in The Email Era

Looking for new ways to get exposure for your business? Despite the fact that we are in a digital age and around $100 billion was spent on digital marketing in 2018, print is not dead. In fact, many successful businesses consider print necessary. You should too! Still on the fence about print advertising? Keep reading below for why you should still be using snail mail.

 

Appeals to the Senses

People see online ads and that’s it. When you send out advertisements in the mail, the items can be seen, but also touched. Tangible items can create a sense of luxury that online ads can’t do. Brochures and business cards can be easily handed out and stowed in bags and purses. Using different paper thickness will allow your advertising to stand out.

 

Multi-faceted Marketing

Successful marketing campaigns are not one note. Digital marketing and print are not competing mediums. In fact, using both digital and print mediums tend to lead to the most success. You can bring the offline world online by using QR codes, dedicated hashtags, and trackable URLs to boost the effectiveness of your print and digital campaigns.

 

Print Advertising Materials are Saved

All it takes to delete an email is one click. A print mailer has to be handled at least for a few seconds before someone makes a decision about it. Work to make your print materials valuable. You could consider offering a quarterly newsletter to update your customers on sales and any big changes with your business.

 

Build Trust

People are flooded with more online ads now than ever. Sometimes they go unnoticed because they are assumed to be spam. Other times people don’t click on ads for fear of a computer virus. Print materials don’t have these issues. While space is limited with online ads, you can illustrate your business’s selling points in detail with print materials. Just remember to ensure your branding is consistent across the digital and print domains.

 

Increase Engagement

One final reason to use print advertisements is the engagement it garners. Digital mediums often aren’t engaging or attention-grabbing. How often are you scrolling through Facebook or Instagram while cooking or talking to your friends? People tend to focus more on print material. While clicking a link on Facebook or opening an email takes very little effort, there are more psychological steps involved in responding to a print or mailer ad. With this in mind, you can see how print advertisements can lead to more engaged and qualified prospects. So if you’re looking to increase the quality of your leads, print marketing can help bolster your success.

 

Time to Watch Snail Mail Keep Winning

It should now be clear how useful print advertising can be for any business. Ready to harness the power of snail mail, but have a few more questions? Interested in what we could do for your business? Be sure to contact us. We would love to help!