The Dos and Don’ts of an Effective Direct Mail Strategy

Are you planning a direct mail marketing campaign? Even in this heavy  use of digital marketing, there’s still a place for direct mail. People are bombarded with thousands of emails and online ads everyday, so a piece of physical mail can help your brand stand out and get the attention of your potential customers. Your direct mail campaign needs to be executed properly, or it will be a waste of your time and money. Keep reading to learn more about the do’s and don’ts of an effective direct mail marketing campaign.

The Dos and Don'ts of an Effective Direct Mail Strategy

Direct Mail Marketing Do’s 

Seventy percent of Americans say that mail is more personal than the internet, so direct mail is full of marketing opportunities. Here are five things you need to do to create an effective direct mail campaign:

1. Do Make Your Mailing Stand Out 

People get a lot of mail, so make sure that your design is strong enough to catch their eye and that they would want to set it aside for future reference.

2. Do Proofread Multiple Times 

During the design process, make sure you proofread multiple times. Give it to your employees to double-check as well. You can never have too many eyes on a piece of marketing before it’s printed and mailed to the customer. 

3. Do Keep It Simple

People have short attention spans. Don’t write long paragraphs of information; keep it short and  get to the point right away. Graphics are also used to convey what products and services you are selling.

4. Do Give Some Incentive 

Offering discounts or other incentives can encourage people to call you directly or visit your website. Incentives and discount codes also allow you to track whether or not your campaign is effective in generating new business. 

5. Do Include a Call to Action 

Tell people what you want them to do by including a call-to-action. If you have a store, ask them to call you or stop by. If you’re an online business, ask them to visit your website.

Direct Mail Marketing Don’ts

Now that you know the five main elements of a successful direct mail campaign, here are some mistakes you should avoid at all costs:

1. Don’t Forget to Test the Market 

You can measure ROI with your direct mail campaign. You should start with a small sample of customers and see how successful the campaign is. If you don’t get any response, you’ll need to assess your marketing piece and change your call to action. 

2.  Don’t Mail to Any and Everyone 

Your direct mail list needs to be targeted in order to get the highest success rate. Don’t just mail to everyone in your town. 

3. Don’t Forget to Follow Up 

Your direct mail piece might not be successful the first time around, but don’t be afraid to follow up with multiple pieces per year. 

4. Don’t Spam People 

While following up is essential, you shouldn’t spam people too much. Your potential customers will only get annoyed if they get pieces of mail from you every few weeks. 

5. Don’t Forget to Include Your Website and Other Contact Info

Even though you’re using direct mail as your main strategy, you shouldn’t forget to mention your website, social media accounts and other digital assets. People will likely want to visit your website to learn more about your company before they give you their business.

Start an Effective Direct Mail Campaign Today 

An effective direct mail campaign can bring in tons of new customers for your business. But you need to work with a dedicated and professional marketing company who has the resources to help your campaign succeed. Contact iti Direct Mail today for more information on how we can help your business. You can also browse our services online and get your direct mail campaign started today.

4 Benefits of a Postcard Ad for Direct Mail Marketing

When was the last time you received a postcard in the mail? Chances are that it wasn’t recently. Most Americans receive very little physical mail anymore. But when they do, they pay attention. Is postcard marketing even relevant in the digital era? Yes, without a doubt! Are you ready to learn the top four advantages of postcard marketing? Read on to get the details.

4 Benefits of a Postcard Ad for Direct Mail Marketing
1. An Effective Postcard Ad Will Get the Customer’s Attention

When a pop-up ad appears on your screen, do you take the time to read it? It’s unlikely. Do you take the time to go through your junk email folder and read each one? No. But, you do take the time to go through each piece of physical mail you get. Postcards will get your customer’s attention. They are also short enough to get your message across quickly. To ensure your campaign is effective don’t forget to include a call to action to make your message stick with the customer!

2. It’s Easy to Track Your Progress

Another advantage of using postcards is that it’s easy to track the results of your efforts. Here are a few tips for streamlining the postcard process:

  • Create targeted databases to use as your mailing lists
  • Identify and separate customers based on their potential needs
  • Know how many postcards are being mailed and where they are going
  • Keep track of how many new sales are generated through incoming calls, website traffic, etc.

If you follow these simple steps, you will be able to measure the effectiveness of your campaigns. This is a huge advantage for your future marketing efforts.

3. Postcards Are Cost-Effective

One of the biggest advantages of postcards is that they are very inexpensive. That makes postcard mailings for small businesses very attractive. What makes postcards so cost-effective? On average, a postcard only costs about $0.35 to print and mail. It is estimated that direct mail response rates are usually higher than other forms of advertising.

4. Direct Mail Means Better Targeted Campaigns

The do’s and don’ts of marketing using postcards require a certain level of market targeting. If the customer isn’t interested, then sending them a postcard is a waste of time and money. There is no doubt that the internet and big data have improved targeted ad campaigns. Yet, direct mail is still an effective and affordable means  of advertising your products and services, especially for small businesses. Unlike other types of advertising, postcards will almost always reach their intended audience.

Why Postcard Ads Will Give Your Business an Edge Over the Competition

Digital marketing is part of a new era of advertising and as a result the internet is flooded with ads popping up all over the place, it’s overwhelming and people just don’t pay attention anymore, they simply delete, delete, delete. There remains so may advantages to direct mail marketing and postcards are still a great way to get your advertisement in the hands of your potential customers.  If you are looking for better solutions for your direct mail marketing campaigns  check out our free templates section to view or use our postcard templates.

Direct Mailer Facts vs. Fiction: Reasons Direct Mail isn’t Dead

In the digital age, it’s easy to assume that print marketing tactics like direct mail are dead. That’s definitely not the case, though. Direct mail is still a viable marketing technique — it even has a better response rate than email or mobile marketing efforts. Clearly, there’s a lot of misinformation out there regarding direct mail, and it’s time to learn the truth. Read on to learn some important facts that will make you think twice about ditching the direct mailer.

Direct Mail Services

Highly Economical

If you’re looking for a cost-effective marketing solution, direct mail is the one to consider. It’s highly economical and is easy to scale. There are lots of programs out there that will help you create eye-catching direct mail pieces without requiring you to spend a fortune. You can also scale your printing so that you produce only what you need. It’s easy to start with a small quantity to test out a campaign and then print more items later.

Highly Targeted

Direct mail advertising is highly targeted, too. You can purchase mailing lists of potential customers and figure out exactly which kinds of people are going to be most inclined to purchase your products or services. There are lots of distributors who sell mailing lists to help you streamline your approach and make sure you’re only sending direct mailers to people who are likely to make an investment in your business.

Highly Measurable

It’s easy to measure your results from direct mail, too. For example, you can keep track of the coupon codes people are using and figure out how many people took advantage of a specific promotion during a specific period of time. You can also ask new customers to tell you how they heard of your business and figure out how many people came in as a result of the mailer you set out.

Options for Individualization

Direct mail provides lots of opportunities for individualization, too. As you probably know, individualization is key to success in marketing. Direct mail lets you address mailers to specific individuals. This enhances the reader’s experience and increases the likelihood that they will actually take advantage of the promotion you’re offering.

Flexibility

Finally, direct mail provides you with a lot of flexibility. There are tons of different types of direct mail you can send out, and it’s easy to choose one that fits your budget and specific business goals. Smaller businesses can make use of postcards or brochures, while larger businesses can offer free samples or larger mailers that provide additional information about their products or services.

Create the Right Direct Mailer Today

Clearly, the direct mailer is not dead. Direct mail can be a great help to your business and can significantly expand your reach and improve your marketing efforts. Do you need help creating the best direct mailers for your business? Whether you’re looking for design and printing help or marketing advice, we’ve got you covered at i.t.i.. Contact us today to learn more about our services and learn how we can help your business continue to thrive.