Creating an Effective Business Catalog: 5 Design Tips and Tricks


Stores selling physical and digital goods have used catalog marketing for years to promote their products. In fact, using a business catalog helps companies cross-sell relevant products to customers who have already shown interest in their products. For example, let us say you recently purchased a product from Home Depot.

You provide Home Depot with your email address and they send you a product catalog with a wide variety of different products. On the other hand, you may have been sent an unsolicited product catalog in the mail. If you believe in this practice, you are not alone.

This guide will teach five important catalog design tips to effectively promote your products.


1. Your Catalog’s Design and Color Scheme Should Reflect its Contents

Consumers are naturally judgmental about the brands they work with. This means their first impression of your business means everything. With that said, if you are selling fancy winter clothes, your catalog’s design, color scheme, and typography should be elegant.

On the other hand, if you are selling power tools, you are better off using plain and unsophisticated designs. The target audience matters, and it is very important to appeal to their sensibilities rather than making your own design decisions.

2. Don’t Mix and Match Typefaces

Typography is more complex than you think. The more uniform your catalog’s typography is, the easier a customer’s eye can scan the collateral for the products they are interested in. Mixing different typefaces is frankly unprofessional and results in clunky text throughout your catalog.

Try to use only one or two font families in your catalog. When necessary, add bold and italics to emphasize certain text. It never makes sense to use Arial font for one page and Roboto font for another.

3. Photo Quality is Everything

It does not matter how convincing your catalog’s sales copy is. People will buy a product from a catalog based on how attractive the photo is. All catalog photos should be crisp, using a consistent background and lighting. It is also recommended to maintain a 300-dpi resolution.

To set a great first impression, consider hiring a professional photographer. Your investment will definitely go a long way towards boosting catalog sales.

4. Place Special Emphasis on Certain Products

Like any form of marketing collateral, there should be a special emphasis given to products either on sale or new arrivals. This cross-selling strategy is proven to place a prospect’s attention on your sales campaigns. Also, adding discounts to specific products can help increase their sales.

5. Keep Your Design Consistent

The design across your catalog should be consistent at all times. Again, if you are using a few fonts, they will need to be reflected throughout your catalog. This will help potential customers associate these patterns with your business and foster more loyalty toward your brand.

Need More Help Building a Beautiful Business Catalog?

Creating the perfect business catalog is an important aspect of catalog marketing. Having an effective catalog design can help in boosting your store’s profits. To learn more about how we can help, contact us today to speak to a sales representative.

Sales Copy: The Secret Sauce of Effective Direct Mail Marketing

Direct mail marketing is one of the most effective ways to get your message in front of your target audience. They can take your letter and relax and read it when they are ready. This can be a much more pleasant experience than being bombarded with ads on social media or in their email inbox.

But how do you get a potential customer’s attention and why should they read your sales copy? After all, if it is nearly identical to all the other letters, they receive they are unlikely to be interested. The key is to make a connection right from the start, and then keep the prospect intrigued so they get to the end of the letter and feel compelled to take the desired action.

Read on to find out how to craft your message to reach your customers on a personallevel.


First Impressions Count

When businesses think of direct mail copy, they often skip one of the most important steps. Before a prospect sees your content, they need to decide to open the envelope. An effective way to intrigue the consumer is to use a handwritten font that immediately stands out from envelopes with typed names and addresses.

In addition, it is a good idea to add your own details to the envelope so the person instantly knows who is sending them a letter.


Personalize Your Sales Copy

While you may have excellent direct mail headlines that gain attention, it is even more powerful to personalize your letter. This involves more than putting the prospect’s name at the top of the page. When collaborating with a professional company, they can use a mail merge feature to copy information from a sales database directly into the letter.

As the customer reads your sales copy, they will appreciate that you took the time and effort to use their individual details when sending them a proposal.


Be Detailed and Accessible

When writing copy, it is important not to waste a single line. You need to be concise, or you risk losing a potential customer’s attention. You should be clear and tell them exactly what you are offering and what you want them to do next. Make sure you have a call to action with multiple contact details for the prospect to get in touch.

Include a direct phone number, an email address, your website address, social media links, and even your listings on a site such as Google My Business. The person then has all the details they need to look you up and make contact.


Produce Memorable Letters for Your Customers

Your sales copy is vital and needs to grab the customer’s attention immediately. But you also need to present it in the right way. If it looks like every other communication the client receives, they may not even open the envelope before throwing it in the trash. The key is to connect with consumers personally, make them feel valued, and show them that your company has made every effort to treat them as an individual.

We can help you stand out from the crowd and establish yourself as a business that cares for its clients. For assistance with your direct mail marketing campaigns, contact our friendly team today.

3 Ways to Create a Stunning Marketing Brochure

When you’re starting your marketing campaign blueprint, it’s no easy task determining potential success. But what’s even more difficult is ensuring that all of your marketing materials will elicit the best response possible. That’s because unless you’re a marketing business owner, it’s difficult to understand what the perfect formula for marketing success is. For materials like brochures, this struggle doesn’t stop. In fact, the format of it might bewilder your ability to cement your plan! So, continue to learn about three ways to create a stunning marketing brochure. All three of these tips are necessary for a standout brochure.

1. Anchor with Brand Messaging

One thing you must nail when creating your promotional brochures is what you’re trying to communicate. After all, marketing brochures aren’t just to inform potential customers about your products/services.

They’re also meant to persuade them to use them at all! Because of this, you’ll want your marketing brochure content to be anchored by your brand messaging. This way, your audience will follow a clear, powerful message throughout the brochure.

Messaging isn’t only about a slogan or catchphrase. It’s about how you want to convey your business to your audience. Doing so can also specify the language you use in your brochure, allowing you to attract your target audience.


2. Understand Target Audience

Of course, it’d be great if your products/services resonate with every demographic. But most likely, your resources are better spent specifying your campaign. You only have so many resources for a marketing campaign and using a super general self-promotional brochure won’t impress many past the front page.

Understanding your target audience won’t only help you understand what platforms to distribute your brochures on, it will also help you craft your brochure’s language so that readers resonate with your messaging.

You can even offer discounts or specials that the demographic in question would appreciate. If your demographic tends to be low-income families, for instance, you can offer a 15% discount upon their first time using your product/service!


3. Visual Impact

Looks aren’t everything. But for your promotional brochure template, they’re still essential. Arrangement and language are still crucial parts of your brochure, but it’s also important for your brochure to grab readers’ attention.

First, choose your template. No matter what, it should be accessible and easy to decipher. But beyond that, you need to focus on whether the style matches your brand’s aesthetics.

Next comes formatting since text and aesthetics aren’t separate elements. In fact, your text placement can heavily affect your reader’s aesthetic experience. To honor this fact, ensure that your formatting looks clean and readable.

Finally, choose images that resonate with your brand and its messaging. Don’t abuse them to the point of overwhelming your text, but definitely use them when necessary to draw your audience’s attention.


Give Your Marketing Brochure Everything It Needs

Planning a marketing campaign is hard enough. But designing the materials for it is an entirely different story!

That’s why at i.t.i, we offer design services for entrepreneurs just like you. You tell us your vision, and we’ll make sure your marketing brochure is executed with great success. If you like the sound of that, then get a custom quote from us today!