Category: Postcard Printing

Print Custom Postcards While Saving on Printing Costs

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A Postcard Says a Thousand Words

You may be wondering: what is the value of sending a custom postcard rather than a letter, flyer, or brochure? For starters, postcards are a unique and novel way to generate customer interest and keep in touch with existing clients. Who doesn’t like receiving a postcard in the mail? Sending custom postcards is an interesting and creative way to show prospective and pre-existing clients that your company is a cut above the rest, innovative, and unique.

Because postcards are one-sided, they are less likely to make their way into the trash or recycling. A lot of people don’t even bother to open mail if they perceive it to be “junk mail.” With a postcard, however, your message is front and center; you can guarantee people will at least look at it before discarding it, which is more than can be said for other forms of mail. If you’re planning to advertise an event or product, custom postcards are a great way to generate customer interest, as they stand out from the regular run-of-the-mill flyers and brochures.

Green Savings

One of the major benefits of sending custom postcards Custom Postcardsto clients and future customers is that postcards are far less inexpensive to print than other forms of direct mail marketing. Plus, by printing postcards instead of large flyers or letters that require envelopes you will be cutting down on paper waste and saving money.

Because customers are becoming increasingly concerned with eco-friendly and environmentally sustainable business practices, wasteful advertising tactics will only project a negative image of your company to environmentally-conscious people. By sending custom postcards while saving on printing costs, you can demonstrate to your loyal customers and prospective clients that yours is a company that cares about the environment as much as the bottom line. You can even print your custom postcards on recycled paper! Make an impression with custom postcards!

Tips to Print

You don’t have to spend a lot of money to invest in a postcard campaign. Here are some tips on how to avoid high printing costs:

1.  Use large cards

By printing large cards you will have far more success attracting business than if you were to print on small cards. Large cards are more noticeable and less likely to be thrown away. In addition, printing large custom postcards won’t cost you much more than printing on smaller stock.

2.  Buy and Send in Bulk

For all orders that are not time sensitive, custom postcards can be bought and sent in bulk. When you buy in bulk and use bulk/standard shipping, you will save on printing and postage costs. At iti Direct Mail, all of our postcard sizes require the same postage, so if you decide to send postcards of different sizes, it won’t cost you any extra.

3.  Opt for a High Gloss Finish

When printing your custom postcards opt for a high gloss finish, as this will help your postcards stand out and ensure your postcards have a professional and stylish look. A glossy finish will also help the colors and designs of your postcards appear brighter and richer.

If you want to print custom postcards while saving on printing costs, give us a call today!

Custom Postcard Printing—Its Importance to Small Businesses

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Do you run your own small business?  Are you looking for ways to extend your client base?  The traditional methods of advertising may not be working as well as they should be, and there are a number of reasons for that.  Here’s why custom postcards are the answer for small business advertising.

 

You’re a small business

 

There’s one thing that distinguishes your business within the marketplace—you’re a Postcard Printingsmall business.  That definitely won’t come as a surprise, nor may it be surprising to learn that some of the draw towards your business may be its size.  Today is a technology-fueled world, but not everyone wants his or her experience with a business to be automated.  Often the draw towards a small business is the fact that it is personable.  You directly interact with your clients to ensure they get the best experience with your business—something that is as important to you as it is to your clients—so make your advertising match your business ethics: use custom postcards to reach out to your potential clients.  Custom postcards are, as their name suggests, fully customizable so you can directly interact with your future clients using the information and personalization that you want.

 

Let the other companies spam your clients’ inboxes

 

Business has become internet-based—which is great.  The internet makes reaching new and wide-spread clients accessible.  The problem is that everyone is doing it.  On any day, your future client could be bombarded by upwards of 20 emails from all sorts of companies and businesses.  The emails that don’t go straight to junk mail might get read if they present an interesting hook or offer, but more often they are deleted in one sweep along with all the other promotional emails.  The internet is an inexpensive means of reaching a wide audience, but your potential clients are inundated with so many of these emails that they simply aren’t making the impact they should.

 

How do you make sure your promotions get noticed amongst all the rest?

 

Simple, make sure your message makes it right into your potential clients’ hands.  The nice thing about the custom postcard format is that they don’t even have to be opened in order for your client to notice the images, colors, special offer or promotion, and more importantly, your business products and services.  As soon as your client goes to his or her mailbox, he or she is going to see the postcard—you’ve already made way more progress than that mass of emails he or she deleted without even reading this morning.

 

Postcards are fun

 

There’s a lot to be said for the stigma of the postcard, too.  Postcards are known for being fun glimpses into the adventures of a close friend or relative—they are personal and intriguing by nature, and they are designed to captivate enough interest to make their readers want to go explore this fun and exciting new place.  That is the expectation of the postcard, so why not use this to your advantage?  The key to advertising is to get your business noticed; custom postcards are the way to make that happen.

 

For more information about custom postcards, or to get started customizing custom postcards for your business, visit us at iti Direct Mail today.

Earn Improved Business Through Custom Postcard Printing

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You may think direct mail advertising is antiquated, but it’s anything but! In fact, advertising using postcards is a much more effective form of reaching your target audience than you may think. Consider how much the everyday person is bombarded by advertising, from online to television and radio – it’s pretty crazy. Because of the development of online advertising and social media marketing, the amount of advertising that come through traditional mail have decreased.

Postcard PrintingThe challenges of mail

Sending advertising through the mail poses some obstacles, which mainly consist of getting your mailer seen. If you send out a brochure, or something in an envelope, they are easily recognized as advertising and thrown out before they are opened. With postcards, you don’t have this problem because it’s a reflex to look at the card and flip it over. It’s effortless and you don’t feel like you are ‘wasting your time’ by opening something you know is advertising.

Direct contact

This means feeling like you are reaching your audience directly by sending something to their home, and giving them a direct line of sight to your business through your postcard. You never really know how many people are seeing your online advertisements or listening to the ones that air on television and the radio – it can sometimes be a shot in the dark. A postcard doesn’t waste any time or space, all the critical info you need a consumer to see is right there and easy to digest.

Design is key

The design of your postcard is very important. Not only does it have to be eye catching and interesting, but it can’t be overwhelming. You need to get your message to the consumer quickly and simply, but also provide an appearance that gets them interested enough to read the info in the first place. This can be achieved through a palatable color scheme, an interesting layout, or cleverly chosen font, etc. Another important decision is the size of the actual card you choose. If it’s too small it will get lost amongst the other pieces of mail, so you want something a little larger than standard to make it pop-out in a pile of mail.

They’re cost effective

When you send out an advertisement that involves an envelope, you incur the additional cost of the envelopes, on top of the advertisement within, and additional postage. For post cards, you have one charge for the card and the design, and then postage, which is usually inexpensive for postcards. If budget is a concern this is the way to go – although, even with an astronomical advertising budget, this is still the most effective means of reaching your consumer.

If your business moved away from direct mail advertising at some point, now is a good time to consider getting back into it. The advertising game is always changing, and sometimes what’s old is new again. Now is the time to take advantage of the direct mail advertising. Get your business seen by your target audience by utilizing catchy, cost-effective postcards. Get in touch with us at iti Direct Mail to design, print or mail your customized postcards.