Print Custom Postcards While Saving on Printing Costs

A Postcard Says a Thousand Words

You may be wondering: what is the value of sending a custom postcard rather than a letter, flyer, or brochure? For starters, postcards are a unique and novel way to generate customer interest and keep in touch with existing clients. Who doesn’t like receiving a postcard in the mail? Sending custom postcards is an interesting and creative way to show prospective and pre-existing clients that your company is a cut above the rest, innovative, and unique.

Because postcards are one-sided, they are less likely to make their way into the trash or recycling. A lot of people don’t even bother to open mail if they perceive it to be “junk mail.” With a postcard, however, your message is front and center; you can guarantee people will at least look at it before discarding it, which is more than can be said for other forms of mail. If you’re planning to advertise an event or product, custom postcards are a great way to generate customer interest, as they stand out from the regular run-of-the-mill flyers and brochures.

Green Savings

One of the major benefits of sending custom postcards Custom Postcardsto clients and future customers is that postcards are far less inexpensive to print than other forms of direct mail marketing. Plus, by printing postcards instead of large flyers or letters that require envelopes you will be cutting down on paper waste and saving money.

Because customers are becoming increasingly concerned with eco-friendly and environmentally sustainable business practices, wasteful advertising tactics will only project a negative image of your company to environmentally-conscious people. By sending custom postcards while saving on printing costs, you can demonstrate to your loyal customers and prospective clients that yours is a company that cares about the environment as much as the bottom line. You can even print your custom postcards on recycled paper! Make an impression with custom postcards!

Tips to Print

You don’t have to spend a lot of money to invest in a postcard campaign. Here are some tips on how to avoid high printing costs:

1.  Use large cards

By printing large cards you will have far more success attracting business than if you were to print on small cards. Large cards are more noticeable and less likely to be thrown away. In addition, printing large custom postcards won’t cost you much more than printing on smaller stock.

2.  Buy and Send in Bulk

For all orders that are not time sensitive, custom postcards can be bought and sent in bulk. When you buy in bulk and use bulk/standard shipping, you will save on printing and postage costs. At iti Direct Mail, all of our postcard sizes require the same postage, so if you decide to send postcards of different sizes, it won’t cost you any extra.

3.  Opt for a High Gloss Finish

When printing your custom postcards opt for a high gloss finish, as this will help your postcards stand out and ensure your postcards have a professional and stylish look. A glossy finish will also help the colors and designs of your postcards appear brighter and richer.

If you want to print custom postcards while saving on printing costs, give us a call today!

Hand Addressing – Why is it Important for Letters?

Remember back in the day when you were a child, or young adult and you couldn’t wait to get letters in the mail from Grandma? Or postcards in the mail from a loved one or friend vacationing across the world? Although you couldn’t go, you could feel like you did when you got that postcard hand addressed to you. Back then, there was nothing more exciting than seeing your name and address in handwritten ink on an envelope.

 

Would you be surprised to know that people still love to see that today? Even though Hand_Addressingwe all text, well maybe not everyone, maybe grandma is just learning but soon she will be. It is very impersonal to get a text or email; so people still love to get letters in the mail hand addressed to them.  It’s sort of like a flash from the past for the older generations, and something brand new for the younger ones.

 

When it comes to marketing materials it isn’t any different, and this still applies. So if
you want to connect instantly with your audience, you may want to start ultra-personalizing your marketing materials. If you’re having trouble getting your audience to open and read your marketing materials, perhaps hand addressing is the key to fixing that. When they see a letter that is hand addressed to them, they get the feeling they’re opening something from a friend, not a business trying to sell them something.

 

So whether your audience is under 25, over 60 or somewhere in between, handwritten marketing materials addressed to them, written in blue ink, could cause more people to read what you want to tell them.

 

How Does Hand Addressing Work?

 

Color printing is used on the envelopes with blue ink, so it looks like it was handwritten – and you can get your logo and return address in colored ink as well. But, it is not done in the same way print shops print envelopes. With their services the portion of the envelope that doesn’t change (your company information) is in color, but the addressee’s name and address isn’t. So the personalization aspect doesn’t exist.

 

Advancement in Technology

 

With advancements in technology, machines can recreate handwriting and it’s impossible to tell the difference. As well, it creates consistent quality, so from the first envelope to the last, the high-quality printing remains the same. Perhaps you could do it yourself, but in the long-run how cost effective would this be?

 

Where can I get Hand Addressing done?

 

You can get your envelopes hand addressed here at iti Direct Mail. We know how important hand addressing is to your valued customers. This is why we offer this service at free; and you don’t have to order more envelopes than our usual minimum of 50 pieces per order to qualify for the service.

 

As well, you get to choose the font, and you can use it for addressing envelopes, or to make handwritten comments and notes on any printed material – you can even print an entire letter in handwriting. To order yours now, or get more information visit our website ( https://www.letterprinting.net/ ).

How to Promote Your Event with Postcards

Many people choose postcards to display the beauty of a country they are currently visiting. This is what postcards are traditionally used for, and they show off the beauty of many aspects of our world. However, postcards can also be a great way to market your products and services. Here at iti Direct Mail, we can provide you with postcard designing and printing services to promote your next event. We offer a simple approach to direct mail marketing services, and we can save you time and money by using our exemplary printing services. We can help promote an event to existing clients, past clients, or potential clients from small to mid-size companies—and we can make it efficient, too.

How to promote

How-To-Promote-Your-Event-With-Postcards

First of all, having a strong design can make all the difference in making people notice your business.  It will not only grab the attention of your client, but it will also maintain it.

We recommend using large cards that are about 8.5 x 5.5, 6×9 or 6 x11 in size. Larger cards tend to get a better response than smaller cards, and you should also use bulk or standard class postage. They are not time sensitive and the postage is the same for all the three larger sized postcards.

Moreover, a single sided UV coating will give your colors a richer look, and will make them look professional. The fact that there is no envelope being used leaves no risk of leaving the postcard unopened, and the client will see the name of your company and the event you are trying to promote.

Reaching your audience

In addition, there is a broad range of size choices that will tailor to your business’s message and budget in order to convey your message. If you decide to mail your postcards, they will help reach the audience you are trying to target.  They are also one of the most popular marketing tools that are displayed in a retail environment.

Postcards can be a great takeaway when a customer purchases a product in order to market your event. It will also give the customer information on your event. Postcards can be great as souvenirs for people who attend the event, or even just to mail out.

Postcards can be printed on one side of the page, or they can be double-sided.  They come in a variety of heavier substrates, and the different coating choices and optional rounded corners will add to your unique style to impress your target audience.

Another very effective marketing method is adding a QR code to your design directly to additional online information.  This is an effective way of providing more detail than you would have room for on a postcard. A QR code can link to an online message without the need to reprint the QR code. This has the ability to attract the attention of your clients so they can learn more about the background of your event.

You will be impressed by our approach to direct mail and marketing services. Our printed envelopes and letters look professional. The postcards are effective, personalized, and will generate results.  We, iti Direct Mail have over eleven years of experience, so contact us today or give us a call at 866-558-6365 for more information on smart marketing.

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Categorized as Postcards