Category: Printing company

In today’s fast-pace marketplace, consumers want information at the touch of a button.  If they cannot learn about your products and services quickly, they will move on to your competitor.  A newsletter, digital or print, is a great way to keep your clients informed about what you offer.  It’s also a convenient way to post testimonials, promote sales, ask for feedback and more. Following are ten tips to help you get creative with your newsletter. 1.   Write to your target demographic Unlike short print ads or radio spots, a newsletter allows you to present a range of information.  Tailor this information to your target demographic.  For example, if you sell women’s shoes, you can also include tips on pairing shoes with outfits and other fashion accessories.  For example, a purse and a shoe does not have to match in color as long as they are in the same color palette. 2.   Share Information Explain how your services work behind the scenes. You could also write some articles on your employees, and let your customers get to know the people in your organization better.  Highlight the places where you source material and provide interesting facts about those locations.  With our shoe example, if the leather comes from Italy, you can tell your audience some facts about the region and why their leather is your first choice for your shoes. 3.    Keep it Friendly and Professional Write for reader engagement, but remain professional at all times.  If you do not have a communications specialist or media team on staff, consider outsourcing your newsletter.  4.   Go Easy on Buzzwords Don’t go overboard with buzzwords. You may think it makes your business sound current, but to many people buzzwords are annoying and overused. Also avoid text speak (R U interested in fashion? – don’t write like this!) and avoid calling out and maligning celebrities.   Using our shoe example once again, you can do a celebrity highlight (Kerri Russell was spotted in Chicago wearing pumps from our summer line!) but keep it friendly.  Don’t say things like, “What was Kerri Russell thinking, wearing those shoes last weekend?  She would have looked far better in our black pumps from our summer line.” 5.   Recycle Content You don’t have to write everything from scratch for your newsletter. You probably have a lot of content, and brochure material you could rewrite with a different angle. 6.   Don’t be too sales-focused Your company newsletter is not the place to be pushy on sales. Don’t use a lot of jargon or make it read like a hard sales pitch.  Newsletters are mainly informational, not promotional. 7.   Make it Appealing, Clear and Concise The quality of the information in your newsletter is more important than how much content you have in it, so don’t cram it full of articles. Make it visually appealing, add pictures and graphics, and make sure there is adequate negative space. Negative space is the space between articles and graphics.  It’s the space that keeps the page looking clean and not crowded.  Without negative space, the reader finds the page too distracting and will discard, rather than read, it. 8.   Keep Your Consumers Updated A weekly or monthly newsletter is a great way to keep your consumers updated with current events in your industry, but don’t spam them by making it too frequently. If you have stock that changes rapidly or limited-time specials, a weekly newsletter would work well.  If you have stock with seasonal changes, a monthly or even quarterly newsletter may be a better idea. 9.   Think About Going With Black and White If you’re on a tight budget, rather than having a colorful newsletter, consider going with black and white. It’s classic, easy to read and just as tasteful as its colorful counterpart. 10.  Get Professional Help You and your employees may be too busy to deal with all the aspects of creating a high-quality newsletter for your customers; particularly, if you don’t have the skill set to lay it out professionally. At iti Direct Mail, we love creating exciting, impactful, affordable newsletters. Contact us today for a free consultation, or check out our newsletter products and services on our website. Image courtesy: FreeDigitalPhotos.net

We at iti Direct mail are here to help make you and your business look good. We are dedicated to providing you with the help, advice, and expertise that you need for all your projects. It’s the least you should expect from a printing company, and it’s a good reason for going professional rather than trying to stay in-house for your printing needs.

When it comes to letter printing, you have more options than you might think

As a printing company, we are able to offer you a variety of printing styles, fonts, paper designs, and paper weights appropriate for the job you need. Having a choice of colors and sizes are in styles and papers can make your printouts look original enough to stand out from the crowd. The available options will bring you a design that is both professional and original, so it makes a good first impression.

Professional service printing

We will also be able to get things done more quickly than you can alone, and using a printing service like ours will provide you with access to high quality design materials for your project, too. We have up-to-date and powerful printing equipment that can give any project that professional touch. Further, we have the ingenuity and design skills to make your projects really stand out.

Professional advice from professional printers

We at iti Direct Mail are here to provide you with advice on the best ways to be noticed, too. One piece of advice that every business should know is that print marketing is an essential advertising tool. The costs of direct mail or delivery may seem high, but don’t try to lessen your costs in the design aspect. If you do, you will not make the positive first impression that you are paying for. Let us help you. With our knowledge and experience, we can help you out with the things you don’t know about the direct mail and printing business.

Lists and Databases

We can help you with your direct mailings, too. We have lists and databases that will include the customers that you want to find—or rather, the customers you want to be able to help find you.

Full-service support

We at iti Direct Mail will be able to do multiple different jobs for you. Designing, printing, packing, labeling, and mailing letters, postcards, and labels are all available, among other things.

Keeping the costs low to minimum

We can also provide you with advice on how to keep the costs low on your projects. There are many options available when it comes to printing that can help you keep the cost down without affecting the professional appearance of your project.

A pleasure to work with

This goes without saying. We want you to have a good experience when it comes to all of your printing needs; but we believe in providing you with more than just good service. We want to make your printing experience as easy, convenient, and stress-free as possible so you can focus on your project—not on how it will be printed. Excellent customer support and staff members you can talk to are an essential part of our business.

iti Direct Mail is dedicated to providing you with all of these important features throughout your printing project. We can make sure that your mail-outs are original, eye-catching, and professional so you can get a good response back from your future clients. When you want to make a good impression, don’t take chances. Call us instead.