There are numerous ways to save money on direct mail. For companies looking for ways to get more product in their customer’s hand but may be overwhelmed with the traditional costs associated with direct mail, commingling mail can be a solution. Commingling direct mail provides an opportunity to save money but still ensures your marketing messages reach the hands of your customers. Take a closer look at how it can help you.
Why Is This Such a Benefit?
Commingling mail may not seem like an initial cost savings. It may seem a bit confusing. However, it is rather a simple way to help the right businesses get a discount for the direct mail marketing they are using. The good news is that many businesses can benefit and it does not have to be complex. In fact, as long as you use the right service, there is very little that you have to do. Take a closer look.
The United States Postal Service provides specific rates for mail delivery, of course. In order to obtain a five-digital postal discount rate, which can be a sizable discount, the USPS requires a minimum of 150 pieces of mail per zip code to obtain that zip code discount. But, many businesses do not need or cannot reach that many addresses.
This is where commingling mail helps to provide the same opportunity and discount. In commingling mail the company will process all mail together. As a result of combining mail like this, it is possible to increase the chances that more pieces will be available per zip code. And as a result of this there is a greater chance to achieve a larger number of zip code discounts.
It’s important to know that commingling mail means that the mail comes from different sources. This is important. The USPS provides very specific regulations on how commingling mail can be used to achieve this type of discount.
What Is Your Job?
Here’s the good news. Commingling mail is a very simple and straightforward situation for most businesses. When you turn to a third-party company to handle your mailing, like our team, we do the work for you. In short, the more work that we do before your mail gets to the actual post office, the more money you’ll save as a direct result – because you’ll qualify for that lower rate more often. If your company has mail that goes out nationally, but you may not have enough pieces for the 150-piece limit that is required to achieve this big discount, we can help you. This is very common for businesses, but achieving the lowest first-class postage rate from the USPS is essential for reducing your costs.
Many companies will benefit from commingling mail. Saving money on direct mail to your customers or clients reduces how much you pay out of pocket for the exact same service. Why pay more? Why not let our team handle the work for you? Ask us about the commingling mail discount and how it may work to help you save money.