Did you know a direct mail campaign has the potential to create five times more sales than an email campaign? Mailing postcards are one the best, fastest, and cheapest ways to produce sales results.

Postcards are inexpensive, easy to design, high quality, versatile, and can carry a very personalized message. Postcards are great for targeting a very specific or general audience.

Here’s what you need to know about custom postcard printing.

A Custom Postcard is Inexpensive

The more custom postcards you print, the cheaper the cost. You can print postcards for just pennies on the dollar. Whether you need 100 or 10,000, a printer can run the print presses and have them completed and mailed or shipped directly to you at a nominal cost.

You can get a great return on your investment using a direct mail campaign. For example, advertisers spend on average $167 for each potential customer on direct mail but get a return of more than $2,000.

Easy to Design

Your design team can develop the best postcard with your logo, contact information, and overall message. A great brainstorming session can bring out the best ideas.

Putting together a direct mail marketing campaign using the best postcards can be done with various desktop design programs. You don’t have to spend a fortune to put something together that’s effective and looks great.

High Quality

You can talk with your printer about creating high-quality custom postcards and what are the best types of paper to use, including thickness and glossy cardstock, so if they should get wet they won’t smudge or become ruined.

A good cardstock is thick, stiff, and can withstand the mail delivery system!

A full-color, double-sided custom postcard may be best suit your needs and gives you the most bang for your buck. You can pack it with as little, or as much, information as you need to get your message across to the reader.

Versatile

There are so many ways that postcards can be used for marketing your products and/or services. You can use postcards for direct mail or you can print them for trade shows, festivals, rack cards or you can even use postcards as a business card.

Very Personal

Ninety-nine percent of marketers argue a personal connection makes for great customer relations.

Create a custom message by using your custom postcard as a coupon or feature a picture of your product or service. Allow the postcards to list upcoming show dates for future customers to attend.

It’s best to have a plan of action as part of your marketing campaign with custom postcards. Brainstorm all the possibilities and then execute the plan.

Why You Need a Custom Postcard

A great marketing plan should include a custom postcard because they are inexpensive, easy to design, and high-quality. A custom postcard is versatile and very personal. Using your skillset and creativity can help you create a brilliant design!

Expand your business with custom postcards. You don’t have to break the budget, and you can get your message out professionally and quickly.

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Custom Postcard Printing: Do You Need It?