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Custom Postcard Printing: An Effective Way to Attract Your Customers

In this day and age, every single one of your current and potential customers is constantlyCustom Postcard Printing
bombarded with a lot of information coming from different channels and from various sources, which may include many of your competitors. As electronic marketing has become more popular, and television and online ads have become prevalent, an important point to keep in mind is that good old-fashioned print advertising remains one of the most cost efficient and effective ways to promote your company, services and products. While people are growing accustomed to muting out the advertising and promotion they hear and watch on a screen, physical mail is becoming the tool once again to enter your customers’ homes and catch their attention. As recent studies have shown, the human attention span values have dropped below eight seconds (less than a goldfish); you have just a few seconds to grasp the attention and imagination of your potential clients. Custom postcard printing – to the rescue!

Why custom postcard printing?

As a company that has been doing print marketing for a lengthy time, we at iti Direct Mail are able to provide you with some information on what tools work the best and which ones do not. While mail merged letters and brochures remain effective methods of promoting yourself, given the bulk of mail people receive every day, it is hard for anything in an envelope or anything folded to really stand out from the rest, while a postcard, taking the same resources to send, does not have to be opened and has a much more optimistic chance of being noticed. An unusual, bright, informative and preferably large custom made postcard can help you make a breakthrough in your marketing efforts. Why large? Because you don’t want your postcard to be lost in all the other mail. Why informative? Because you don’t want the postcard to only attract attention to itself by being colorful, you actually want the attention to transition into a purchasing decision.

What are the options?

The custom postcard printing services that iti Direct Mail provides come with many options in regards to size, paper type, and additional enhancing features, such as UV coating. If you get in touch with our knowledgeable and friendly team while making your order, they will be able to quickly guide you through the options that will help in your particular circumstances.

Generally, we recommend thicker paper, larger paper sizes, and a single layer of UV coating to brighten up the colors. As we have worked with various clients in the past, by following various well planned marketing strategies, we’ve learned how to customize postcards to best suit our customer’s needs. The important thing here is to make an effort to build your business – your customers are waiting, and we are here to provide you with the best digitally printed postcards available. As a result, you get a dynamic, positive, and effective direct mail campaign without having to worry about whether your mail ends up unopened and in the recycling bin. A well-made card has by far the greatest chance of not only being read and looked at, but of bringing in new and repeat business. Try it today.

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