The biggest problem with direct mail marketing is getting your audience to actually read your marketing message. If you can get them to at least read it and if the copy writing is done correctly, they are more likely to be enticed to take action.
Although, writing a newsletter to alert your audience of sales and services is the main purpose of your mail marketing efforts (sounds easy, right?), it also can be a constant battle. The theory behind it is easy, but don’t let that fool you.
Deliver You Message Professionally and get it Read
The best advice we can give you is to get it right the first time so you can save yourself some money and a whole lot of frustration. Although mail marketing is not an exact science, there are things you can do to increase the odds in your favor so your mail won’t be ignored by your audience.
Creating professional looking mailer doesn’t have to be difficult, but it takes thoughtful planning. So, by the time you get to the execution stage (mailing your marketing materials), every exact detail should be taken care of.
Know Your Market – Are you Targeting the Right Market?
With direct mail marketing, delivering your message and getting it read is your ultimate goal. To get a jump on this, make sure you know who your market is.
Although this may sound easy, think about this: are you targeting the right audience? You could have the best newsletter with top-notch copywriting and a professional design, but if you’re not getting it into the hands of people who would be interested in your products or services, everything is wasted.
For example, you don’t want to send information on your latest toy for toddlers to a group of 50+ men.
If It Walks Like a Duck…
Professional looking designs apply to direct mail marketing, too. If it looks like junk, it will be treated like junk. Your audience won’t take the time to even glance at it. Inevitably, they for sure won’t read it, and they definitely won’t take action—which will make all your marketing efforts a waste of time and money, and both are valuable commodities that can not be wasted.
Get Your Marketing Message Read
If you don’t know what you’re doing, that’s okay. You can’t be expected to do everything. Your talents are better spent running your business, and this is a task that can easily be outsourced—particularly, if you don’t have a marketing team.
Many small businesses outsource tasks that they aren’t proficient at, either because they don’t have the time, or they don’t feel like dealing with the frustration.
Here, at iti Direct Mail, our staff has 11 years’ experience in targeted direct mail marketing. We know how to create professional looking newsletters that don’t look like junk mail. As a result, we can help you deliver a personalized marketing campaign that will help make your business money.
If you want to take your business to the next level, check out our direct mail marketing services on our website. There is something there for every type and size of business.