Nonprofits rely on the generosity of their community and local government, as well as the broader government to provide funding in the form of grants and donations. Sometimes it can take a lot of legwork to drum up the interest you need to see a positive cash flow. Here are some non profit direct mail ideas that will help you reach potential donors.
Develop a solid mailing list
Word of mouth is one of the best ways to develop a successful mailing list. You want people that you know will give to a charitable organization, and sometimes that is best achieved by speaking to people you already know. Networking is a great way to get in touch with like-minded people and increase your chances of making a mailing list that really converts.
Do something different
Consider using direct mail to send something eye-catching to potential supporters of your cause. A regular old flyer may not be the best way to go, but a postcard mailer, magnets and even bookmarks are far more useful than for just a quick read. If you send your contact list something that serves a purpose, it will remain in their home as a useful reminder, long after the recycling hits the curb.
Be informative
Provide lots of information in your mailer, without being overwhelming. This can be achieved by cleverly arranging the flow of
information through a layout design, as well as choosing an appealing font. Provide simple contact information, and what your organization is all about (your message), as well as what people can do to help.
Be fun
Newsletters are a great alternative to typical direct mail. It helps provide direct and indirect information to your contact list, without being preachy or demanding. A newsletter can include relevant anecdotes, quotes, jokes and important dates, in an enjoyable format. The newsletters also give you the opportunity to send regularly and ongoing literature to your contact list, which is an important part of forging a relationship with potential donors.
Be eye-catching
If you have an important fundraising event coming up, sending out direct mail specifically to promote it is important. If you use newsletters, you can mention the event repeatedly, leading up to the date, but a dedicated advertisement is also necessary. Make it pop, make it informative and be sure it is easily identifiable from any other mail you may send out.
Raising funds can be difficult, especially in times of financial hardship that often affect entire states or the country, at the same time. It’s important that whatever efforts you make aren’t wasted on customers that aren’t likely to support your cause. Maximize your efforts be reaching out to a target audience that wants to support you. Once you hone your mailing list down, you can be sure that your direct mail marketing plans will help drum up funding and spread the word about any fundraising events you may be planning. If your non-profit organization needs help with direct mail marketing for fundraising, contact iti Direct Mail now.