When you are focusing on doing a direct mail campaign, one of the most important things that you need to consider is how effective your campaign will be. You want to stand out; you want to ensure you have as large a response as possible and you want to do it within a budget. Let’s take a look at some ways that we can ensure a more effective campaign.
Adding the personal touch
It is important to connect with a potential consumer from the first moment they receive your mail piece, even before they read your advertisement. One of the ways you can do this is by using handwritten envelopes. They have been proven to increase response rates. There is something about finding a letter in your stack of mail that stands out. For some people, using a colored envelope will assist with this, but many achieve this by using handwritten envelopes. There is an element of nostalgia associated with receiving mail, and even more so with receiving handwritten letters. It adds a personal touch that has been otherwise lost in emails and other forms of advertising.
Interestingly enough, research has shown that the color of ink will also impact this handwritten envelope – using blue ink instead of black seems to garner a greater, more positive response. Blue ink appears to catch the eye and reflects the feeling that it is handwritten rather than machine produced. A third thing to consider, with respect to the handwritten envelope, is the attachment of a stamp rather than a metered stamp. Metered stamps create a very impersonal feeling and are less likely to garner a response at all, ensuring the likelihood of your advertisement ending up in the trash unopened.
How and why?
So, in a nutshell, what is it about the handwritten envelope that garners a greater response? Above, we noted the nostalgia associated with receiving a letter from an old friend; but we can take that one step further by saying it could also produce a feeling of curiosity for many people, about what could be inside. Overall, the personal touch or personal influence elicits a real response when compared to the standard, generic response most people have toward promotional materials – which is ignoring it.
Find a direct mail organization you can count on.
It is so important to find effective ways to grab the attention of your customers – adding a little personal touch to your mail campaign is one way of doing this. Adding print in different colors, using different colored paper, bright images or other personal touches such as handwritten envelopes are just some of the ways to achieve this. It is important to find a direct mail company that can provide you as many options as possible to find the right touch for you and your campaign.
One such company is ours, iti Direct Mail. You will be very pleased with our commitment to handling, printing and mailing your direct mail promotional materials. At iti Direct Mail, we specialize in direct mail services tailored for small to mid-sized companies. We offer a full approach to the direct mail marketing, fundraising, and promotion from printing, customizing, all the way to an effective mailing process. To contact iti Direct Mail, phone us at (866) 558-6365 or send a message via https://www.letterprinting.net/store/pc/contact.asp.